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Heather Taylor

Icon Researcher & Blogger at Advertising Week

Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

Who doesn’t love hearing about the characters heading to New York City for the Macy’s Thanksgiving Day Parade? The 2019 lineup includes brand mascots making parade appearances as balloons, balloonicles, and floats. Some balloons are new to this year’s parade, while others are beloved fan favorites. Let’s see which iconic characters will be taking flight!