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Heather Taylor

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Icon Researcher & Blogger at Advertising Week

A Guided Tour Inside the Keebler Hollow Tree

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13 Biggest Brand Mascot Stories of 2016

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10 Magical Facts About Ernie Keebler That Will Surprise and Delight...

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6 Iconic McDonald’s Holiday Commercials

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Design Evolution: Quaker Man

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13 Holiday Mascot Campaigns That’ll Make Spirits Merry and Bright

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4 Trivia Tidbits About Twitter’s Social Media Icons, Revealed

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The Legend of the Starbucks Siren

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20 Brand Mascots We’d Invite to Thanksgiving

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Throwback: Kellogg’s Cornelius Rooster

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Where Does Your Favorite Mascot Rank With America’s Most Memorable Mascots?

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We’re big fans of brand mascots at PopIcon, but how does our love for characters measure up to the rest of the United States?

Will Die For Love: Meet Hingie, Hinge’s New Mascot

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These Are The Top 5 GEICO Commercials Of All Time

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After 25 years of debate, GEICO has settled the score with “The Best Of GEICO” collection of their greatest advertising hits.

A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

Where Does Your Favorite Mascot Rank With America’s Most Memorable Mascots?

EDITORS PICKS

The Keebler Elves Head to NYC to Debut Hollow Tree Pop-Up...

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In honor of National Fudge Day on June 16th, Ernie Keebler and his elf buddies are uprooting the Keebler Hollow Tree to the Big Apple for an exclusive pop-up event.

Celebrating National Ravioli Day with Chef Boyardee

Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

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Meet the Serta Counting Sheep

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In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Design Evolution: The Cheerios Kid and Sue

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