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Heather Taylor

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Icon Researcher & Blogger at Advertising Week

2004 Madison Avenue Walk of Fame Winner Profiles

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Meet Miss Chiquita: The First Lady of Fruit

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AW Goes to Hollywood: The Backstories Behind Three Beloved Silver Screen...

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Throwback: BuzzBee of Honey Nut Cheerios

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A Look Back at the Olympic Mascots: 2000s – 2010s

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A Look Back at the Olympic Mascots: 1990s

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A Look Back at the Olympic Mascots: 1960s – 1980s

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Design Evolution: Cap’n Crunch

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Throwback: Hawaiian Punch’s Punchy

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7 Brand Mascots That Define Summertime

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How Does The PEEPS Chick Prep For Easter?

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We were lucky enough to chat with the character for an eggs-clusive interview where he shares tips for egg hunting, his daily routine, and what’s on his music playlist.

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How Does The PEEPS Chick Prep For Easter?

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We were lucky enough to chat with the character for an eggs-clusive interview where he shares tips for egg hunting, his daily routine, and what’s on his music playlist.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Dig It! All About The Honey Smacks Dig’em Frog

EDITORS PICKS

All the Brand Mascots That Made Headlines in 2017

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The past 365 days have seen our favorite characters showing up to the Super Bowl, opening pop-up restaurants, celebrating landmark birthdays, and even joining us on stage for an forgettable mascot panel live in New York City!

The Legend of the Starbucks Siren

Advertising’s 10 Most Stylish Brand Icons

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Meet the Serta Counting Sheep

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In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

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