In 2017, Australian advertising agency BMF introduced a new ad campaign for Golden Crumpets, a breakfast brand under the George Weston Foods portfolio of food brands. Golden Crumpets debuted a new character named Billy Crumpet – unlike any crumpet mascot you’ve seen before.
For decades, they’ve shared their worlds with us by the bowlful with sweet cereals packed with adventure and excitement in every bite. Some of these fantastic concoctions are “gr-r-reat!” while others are magically delicious. If you want more, all you had to do was follow your nose — unless you’re a silly rabbit.