POPULAR
The Story of Green Giant’s Sprout
In September 1972, a mysterious new visitor arrived to the Green Giant’s Valley. Much like the beloved harvest icon, this new character was green and dressed in leaves.
EDITORS PICKS
Why The Ad Industry Will Always Need Brand Mascots
Iconic characters like Cap’n Crunch, the Pillsbury Doughboy, and the Aflac Duck wear an absurd amount of hats. They have to constantly sell a product, but never ask for a raise, benefits, or PTO.
MOST DISCUSSED
Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
