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Chatting with Advertising’s Most Iconic Mascots

PopIcon - September 29, 2017

Why We Vote for Mascots Every Year

Presenting the 2017 Madison Avenue Walk of Fame Winners!

Recapping Advertising Week: Brand Mascot Edition

POPULAR

7 Magically Delicious Facts About Lucky the Leprechaun

Heather Taylor - March 15, 2017
2
A sprightly, cheerful character, Lucky has never been as interested in the pot of gold under the rainbow as he is in the marshmallow-filled bowls of his beloved Lucky Charms.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Follow Your Nose: The Staying Power of Toucan Sam

July 18, 2018

EDITORS PICKS

Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

Heather Taylor - November 11, 2019
0
Who doesn’t love hearing about the characters heading to New York City for the Macy’s Thanksgiving Day Parade? The 2019 lineup includes brand mascots making parade appearances as balloons, balloonicles, and floats. Some balloons are new to this year’s parade, while others are beloved fan favorites. Let’s see which iconic characters will be taking flight!

Celebrating 30 Years of Auntie Anne’s Pretzel Love

March 3, 2018

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

May 25, 2022

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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