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The Budweiser Clydesdales Head to Super Bowl LVI

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Will Chester Cheetah Make a Cheetos Cameo During the Super Bowl?

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M&M’S Redesigns Its Brand Mascots and Builds an Inclusive World “For...

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Oreo is Turning 110!

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Pringles Will Address Age-Old Snacking Problem During Super Bowl 2022

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Meet Prince Cheddward, the Cheez-It Bowl’s First-Ever Mascot!

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Mr. Peanut, Reginald VelJohnson Get Retro in Celebrating “A Nutty Holiday”

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7 Spooktacular Commercials Featuring Brand Mascots Celebrating Halloween

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Meet Yipes: The Friendly Face of Fruit Stripe Gum

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Mr. Peanut, Fudgie the Whale Prep for Father’s Day Celebrations

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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

A Look Back at Choo-Choo Charlie’s Catchy Jingles

EDITORS PICKS

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

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We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys"R"Us,...

Throwback: BuzzBee of Honey Nut Cheerios

All the Brand Mascots That Made Headlines in 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

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