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Meet Yipes: The Friendly Face of Fruit Stripe Gum

Heather Taylor - October 14, 2021

#RIPeanut: Mr. Peanut Heroically Sacrifices Life for Friends Before Super Bowl LIV

Chester Cheetah Becomes First Brand Icon To Portray Colonel Sanders

Looking For a New Job? Become a PLANTERS Peanutter or Oscar Mayer Hotdogger!

The Budweiser Clydesdales Head to Super Bowl LVI

M&M’S Redesigns Its Brand Mascots and Builds an Inclusive World “For...

Heather Taylor - January 24, 2022

Throwback: The M&M’s Candy Man

Heather Taylor - December 4, 2017

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

Heather Taylor - April 5, 2018

Who (or What) is ampm’s Toomgis?

Heather Taylor - January 9, 2018

A photo of 6 M&M's mascots including the latest, Purple

M&M’S Debuts First New Character — Purple — In a Decade

Heather Taylor - September 28, 2022

Who is That Man on the Whitman’s Sampler Box?

Heather Taylor - February 13, 2018

Inside the Keebler Hollow Tree Pop-Up Event

Heather Taylor - June 28, 2018

Will Chester Cheetah Make a Cheetos Cameo During the Super Bowl?

Heather Taylor - January 26, 2022

The M&M’S Spokescandies Head To Super Bowl LVII For a “Legendary”...

Heather Taylor - December 28, 2022

New Spokescandy Mascot Revealed in Rolling Stone This Month

Heather Taylor - August 20, 2018

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021

In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Who Are Cracker Jack’s Sailor Jack and Bingo?

July 25, 2017

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

EDITORS PICKS

How Seth Werner Turned a Cluster of Grapes Into the California...

Heather Taylor - June 26, 2018

Seth Werner still remembers the night he came up with the idea for the California Raisins.

How Vinnie the “Danda” Was Created for Fox’s Biscuits

March 13, 2018

Who Are Cracker Jack’s Sailor Jack and Bingo?

July 25, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017