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The Roast of Mr. Peanut Is Coming To Super Bowl LVII

Heather Taylor - February 1, 2023

10 Magical Facts About Ernie Keebler That Will Surprise and Delight You

7 Spooktacular Commercials Featuring Brand Mascots Celebrating Halloween

Every Brand Mascot Featured In Super Bowl 53

A photo of 6 M&M's mascots including the latest, Purple

M&M’S Debuts First New Character — Purple — In a Decade

Who is Little Debbie?

Heather Taylor - November 6, 2017
1

6 Fun Facts About the California Raisins Worth Hearing Through the...

Heather Taylor - June 22, 2016
0

Otter Pops Achieves Gender Balance With New Mascots

Heather Taylor - May 21, 2018
0

Glimpse Inside the Peanut Pals: An Exclusive Club for Mr. Peanut...

Heather Taylor - January 15, 2018
0

The Marvelous Life Of The Little Utz Girl

Heather Taylor - January 30, 2019
1

Mr. Peanut and Jonathan Van Ness Shell Out Grooming Advice To...

Heather Taylor - October 24, 2019
0

How Vinnie the “Danda” Was Created for Fox’s Biscuits

Heather Taylor - March 13, 2018
0

The Budweiser Clydesdales Head to Super Bowl LVI

Heather Taylor - February 1, 2022
2

Carvel’s Fudgie the Whale Turns 40! Peek into His Cool World

Heather Taylor - June 29, 2017
0

Mr. Peanut Takes Nutty Wisecracks in Stride in “The Roast of...

Heather Taylor - February 9, 2023
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
9
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Who Are Cracker Jack’s Sailor Jack and Bingo?

July 25, 2017

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

EDITORS PICKS

13 Biggest Brand Mascot Stories of 2016

Heather Taylor - December 22, 2016
0
It’s a brand mascot’s world and we’re just living in it. Here’s a refresher on our favorite stories from 2016 starring these familiar faces (with a couple of fresh ones in between!).

Bill Hader Introduces Fans to “Flavor Stacking” in Pringles’ First Super...

January 24, 2018

7 Memorable Brand Mascot Moments on The Simpsons

February 7, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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