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Home Icons Design Evolution

Design Evolution

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Advertising’s Secret Weapon? It’s The Brand Mascot

Heather Taylor - April 19, 2022

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

Design Evolution: Tony the Tiger

Design Evolution: Quaker Man

Design Evolution: The Cheerios Kid and Sue

Design Evolution: Green Giant

Heather Taylor - January 9, 2017
1

Design Evolution: Tony the Tiger

Heather Taylor - May 9, 2016
0

Design Evolution: Cap’n Crunch

Heather Taylor - July 18, 2016
0

Design Evolution: The Cheerios Kid and Sue

Heather Taylor - January 16, 2018
2

Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016
0

Design Evolution: Mr. Clean

Heather Taylor - July 6, 2016
0

Design Evolution: Quaker Man

Heather Taylor - December 13, 2016
1

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

Heather Taylor - October 17, 2017
3

Design Evolution: Mr. Peanut

Heather Taylor - March 27, 2017
0

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1

POPULAR

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
3
For nearly 50 years, boxes of Celestial Seasonings herbal tea have been adorned with rich illustrations of the Sleepytime Bear. He is a brown...

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

April 5, 2018

7 Magically Delicious Facts About Lucky the Leprechaun

March 15, 2017

EDITORS PICKS

The Legend of the Starbucks Siren

Heather Taylor - November 22, 2016
0
She has flowing hair and wears a crown like adornment atop her head. Her face is serene and her all-knowing grin is akin to the Mona Lisa — if Da Vinci’s masterpiece was ever a secret coffee enthusiast, that is.

He’s Still Going: Meet the “Bigger, Better, Bunnier” Energizer Bunny

September 13, 2016

A Look Back at the Olympic Mascots: 1990s

July 28, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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