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A Very Monster Cereals Halloween

Heather Taylor - October 30, 2017

Macy’s Launches 5 New Floats for 2017 Thanksgiving Day Parade

Looking Back at Quake, Quisp’s Biggest Rival

A Look Back at the Olympic Mascots: 1960s – 1980s

Meet Miss Chiquita: The First Lady of Fruit

Hello Kitty & Friends: Exploring The Wonderful World of Sanrio Mascots

Heather Taylor - September 6, 2016
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Looking Back at Buddy Lee’s Blockbuster ‘Man of Action’ Ad Campaign

Heather Taylor - April 9, 2018
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7 Brand Mascots Heading to the Macy’s Thanksgiving Day Parade 2021

Heather Taylor - November 22, 2021
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All About Soohorang and Bandabi, the PyeongChang 2018 Winter Olympic Mascots

Heather Taylor - January 22, 2018
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Meet Vinicius and Tom, Two Mascots “Born Out of Excitement” for...

Heather Taylor - June 28, 2016
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Who (or What) is ampm’s Toomgis?

Heather Taylor - January 9, 2018
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Introducing Jane Walker, the First Female Iteration for Johnnie Walker Black...

Heather Taylor - March 1, 2018
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4 Trivia Tidbits About Twitter’s Social Media Icons, Revealed

Heather Taylor - November 30, 2016
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Presenting the 2016 Madison Avenue Walk of Fame Winners!

Heather Taylor - September 28, 2016
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AWChat: PopIcon

PopIcon - May 21, 2019
0
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POPULAR

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
3
For nearly 50 years, boxes of Celestial Seasonings herbal tea have been adorned with rich illustrations of the Sleepytime Bear. He is a brown...

How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

March 13, 2018

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

EDITORS PICKS

What Was It Like to Work on the Last Pillsbury Stop-Motion...

Heather Taylor - August 28, 2022
0
In 1990, the Pillsbury Doughboy, Pillsbury’s beloved brand mascot, was transitioning away from stop-motion animation to CGI animation. But animator Tom Rubalcava, who was...

Behind the Scenes with Jackson the Muppet, Three’s Ambassador

March 6, 2018

They Build Character: Interview with Pat and Amy Giles of Danger...

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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