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13 Holiday Mascot Campaigns That’ll Make Spirits Merry and Bright

Heather Taylor - December 6, 2016

10 Ad Icons Who Deserve Their Own Emojis

The Green Giant Plants Himself in Times Square

How Seth Werner Turned a Cluster of Grapes Into the California Raisins

13 Biggest Brand Mascot Stories of 2016

The Face Behind the Gerber Baby

Heather Taylor - January 16, 2017
0

Throwback: Ronald McDonald

Heather Taylor - June 12, 2016
0

2011 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - September 14, 2016
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Breaking News: The Planters NUTmobile Has Been Stolen!

Heather Taylor - July 14, 2017
0

Design Evolution: Mr. Peanut

Heather Taylor - March 27, 2017
0

7 Magically Delicious Facts About Lucky the Leprechaun

Heather Taylor - March 15, 2017
2

Osito Bimbo Takes Flight on the Rise & Shine Tour

Heather Taylor - November 15, 2017
0

Throwback: Vlasic Stork

Heather Taylor - April 14, 2017
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What Do Brand Mascots Need to Survive? Give Each Character a...

Heather Taylor - February 24, 2020
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Who is That Man on the Whitman’s Sampler Box?

Heather Taylor - February 13, 2018
1
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POPULAR

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
3
Before the Nesquik Bunny hopped onto grocery shelves and decades before streaming television, a spunky pup harmonized about the delicious taste of chocolate-flavored milk on black and white TV screens everywhere.

Scrubby, Poppy, Mindy, and Sudsy: Meet the Scrubbing Bubbles!

February 1, 2017

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

All About Snap, Crackle, and Pop from Rice Krispies

Heather Taylor - June 26, 2017
2
One of the greatest mascot trios in advertising history lives in the cereal aisle of grocery stores, and yet they remain a mystery to so many breakfast enthusiasts. What do we really know about Snap, Crackle, and Pop, the faces behind Kellogg’s Rice Krispies?

13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

November 12, 2024

Who (or What) is ampm’s Toomgis?

January 9, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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