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Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023

AW Road Trips with the Oscar Mayer Wienermobile

The Untold Story of Nestlé’s Farfel the Dog

11 Mascots We Wish Would Be Our Valentines

After 20 Years, AOL’s Yellow Running Man Has Retired

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

Heather Taylor - September 20, 2018
1

The Real Life Inspiration Behind the Sun-Maid Girl

Heather Taylor - May 8, 2017
0

This Calls for Tequila: In Conversation with Jonathan Goldsmith

Heather Taylor - January 30, 2018
1

What Do Brand Mascots Need to Survive? Give Each Character a...

Heather Taylor - February 24, 2020
1

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018
1

Advertising’s 10 Most Stylish Brand Icons

Heather Taylor - June 6, 2016
0

Throwback: Nesquik Bunny

Heather Taylor - October 5, 2016
0

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor - October 11, 2016
0

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017
0

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Heather Taylor - March 13, 2023
0
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POPULAR

Scrubby, Poppy, Mindy, and Sudsy: Meet the Scrubbing Bubbles!

Heather Taylor - February 1, 2017
1
It was the year of PONG, the debut of HBO as a subscription cable service, and our first introduction to Scrubbing Bubbles. Consumers met the iconic cleaning enthusiasts in 1972 with the launch of Dow Bathroom Cleaner with Scrubbing Bubbles

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

AW Throwback: Swiss Miss

October 21, 2019

EDITORS PICKS

Hello Kitty & Friends: Exploring The Wonderful World of Sanrio Mascots

Heather Taylor - September 6, 2016
0
It’s impossible to forget your first introduction to the Sanrio character canon.

The Metro Goldwyn Mayer Lion Evolves for the Modern Age

April 9, 2021

The Return of the Gorton’s Fisherman

February 15, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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