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Madison Avenue Walk of Fame Winner Profiles

Since 2004, Advertising Week has been celebrating that most treasured of brand ambassadors, the advertising icon. From television to cereal box, brand icons are...

7 Memorable Brand Mascot Moments on The Simpsons

For decades, The Simpsons universe has cultivated its own motley crew of brand mascots that are unique to the citizens of Springfield.

All the Brand Mascots That Made Headlines in 2017

The past 365 days have seen our favorite characters showing up to the Super Bowl, opening pop-up restaurants, celebrating landmark birthdays, and even joining us on stage for an forgettable mascot panel live in New York City!

Recapping Advertising Week: Brand Mascot Edition

My mission at #AWNewYork was simple. I was a brand mascot anthropologist, observing icons like the Kool-Aid Man, Chester the Cheetah, and Mr. Peanut as they made their way through the Big Apple.

Why We Vote for Mascots Every Year

By casting your vote, you have the power to give these characters a place in advertising history and enshrine them in our Walk of Fame forever.