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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.
EDITORS PICKS
The Face Behind the Gerber Baby
When Ann Turner Cook turned 90 years old in 2016, it was a monumental occasion. Aside from being a big birthday for Cook, it was also a landmark day for one of the world’s most recognizable brand icons, the Gerber Baby, who was sketched off of her likeness.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
