Meet Yipes: The Friendly Face of Fruit Stripe Gum
Everything about Fruit Stripe Gum is delightful, especially when you’re a kid growing up alongside the brand. There’s the gum itself, easy to chew...
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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.
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5 Facts You Never Knew About the Osito Bimbo Bear
If you’ve ever spotted a delivery truck from Bimbo Bakeries, you’ve probably seen the image of an adorable, fuzzy bear wearing an apron painted on the truck’s side.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
