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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

AW Throwback: McDonald’s CosMc

Design Evolution: Sunny, Raisin Bran’s Mascot

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Looking For a New Job? Become a PLANTERS Peanutter or Oscar...

Heather Taylor - January 19, 2023
0

Countdown to the 2022 Macy’s Thanksgiving Day Parade!

Heather Taylor - November 2, 2022
0

Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

Heather Taylor - October 27, 2022
0

What Was It Like to Work on the Last Pillsbury Stop-Motion...

Heather Taylor - August 28, 2022
1

What are Brand Mascots Tweeting About in Summer 2022?

Heather Taylor - July 12, 2022
0

Meet “The Real Mad Men of Chicago”

Heather Taylor - June 6, 2022
1

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

Heather Taylor - May 25, 2022
1

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1

Advertising’s Secret Weapon? It’s The Brand Mascot

Heather Taylor - April 19, 2022
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7 Brand Mascots Heading to the Macy’s Thanksgiving Day Parade 2021

Heather Taylor - November 22, 2021
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

Throwback: Sprinkle Spangles

Heather Taylor - May 15, 2017
0
A couple of weeks ago, General Mills brought the iconic Sprinkle Spangles back into the spotlight. ICYMI, Sprinkle Spangles are a popped corn, sugar cookie-flavored, star-shaped cereal that launched in 1993 — the only cereal on the market at the time that had sprinkles!

AWChat: Heather Taylor From PopIconLife with Our Fav Summer Brand Mascots

July 31, 2018

Every Brand Mascot Featured in Super Bowl 52

February 5, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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