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An Instagram Account Turned Brand Mascots Into Cinematic Masterpieces, And It’s Everything We Want to Binge Watch During the Coronavirus

Heather Taylor - March 20, 2020

7 Brand Mascots Providing Comfort During the Coronavirus

What Do Brand Mascots Need to Survive? Give Each Character a Nanny

How to Play Ice Hockey with Ronald McDonald

8 Super Bowl Commercials Starring Brand Mascots That Defined the 2010s

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019

Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

Heather Taylor - November 11, 2019

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019

Why The Ad Industry Will Always Need Brand Mascots

Heather Taylor - September 11, 2019

How Many Icons Can You Spot In The Clio Awards Digital...

Heather Taylor - August 20, 2019

Where Does Your Favorite Mascot Rank With America’s Most Memorable Mascots?

Heather Taylor - August 15, 2019

AWChat: PopIcon

Richard Larsson - May 21, 2019

Pillsbury Warms Hearts For The Holidays With First-Ever Ugly Christmas Sweaters

Heather Taylor - December 7, 2018

Which Characters Will Be At The 2018 Macy’s Thanksgiving Day Parade?

Heather Taylor - November 14, 2018

Green Giant, Mr. Peanut To Grow Moustaches For Movember

Heather Taylor - November 1, 2018

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Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

Heather Taylor - March 30, 2020

Miss Chiquita is no longer visible on the Chiquita brand logo. The first lady of fruit is doing her part to emphasize how important it is for everyone to practice social distancing during COVID-19.

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

EDITORS PICKS

The 2018 Madison Avenue Walk of Fame Icon Awards Gala!

Richard Larsson - September 19, 2018

The world's greatest advertising icons and slogans will take center stage on Monday, October 1st, 2018 when Advertising Week celebrates the most enduring creative works of the industry with a Times Square opening gala and the inaugural icon awards ceremony.

Design Evolution: Mr. Peanut

March 27, 2017

The Best Kind of Mayhem

June 16, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017