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Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020

An Instagram Account Turned Brand Mascots Into Cinematic Masterpieces, And It’s Everything We Want to Binge Watch During the Coronavirus

7 Brand Mascots Providing Comfort During the Coronavirus

What Do Brand Mascots Need to Survive? Give Each Character a Nanny

How to Play Ice Hockey with Ronald McDonald

8 Super Bowl Commercials Starring Brand Mascots That Defined the 2010s

Heather Taylor - December 17, 2019

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019

Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

Heather Taylor - November 11, 2019

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019

Why The Ad Industry Will Always Need Brand Mascots

Heather Taylor - September 11, 2019

How Many Icons Can You Spot In The Clio Awards Digital...

Heather Taylor - August 20, 2019

Where Does Your Favorite Mascot Rank With America’s Most Memorable Mascots?

Heather Taylor - August 15, 2019

AWChat: PopIcon

PopIcon - May 21, 2019

Pillsbury Warms Hearts For The Holidays With First-Ever Ugly Christmas Sweaters

Heather Taylor - December 7, 2018

Which Characters Will Be At The 2018 Macy’s Thanksgiving Day Parade?

Heather Taylor - November 14, 2018

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How Ronald McDonald Met Grimace

Heather Taylor - March 1, 2021

Have you ever wondered how Ronald McDonald, beloved McDonald’s spokesclown, met and became best friends with Grimace? You may be surprised to learn the two brand mascots have been BFFs since they were babies in buggies together!

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These Are The Top 5 GEICO Commercials Of All Time

Heather Taylor - February 20, 2019

After 25 years of debate, GEICO has settled the score with “The Best Of GEICO” collection of their greatest advertising hits.

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

Will Petco Restore Logo Mascots Ruff and Mews?

December 15, 2020

EDITORS PICKS

Who Was the Coca-Cola Sprite Boy?

Heather Taylor - December 20, 2017

If you didn’t know any better, you might assume that Coca-Cola’s “Sprite Boy” was a brand mascot created for one of their most famous soft drinks, Sprite.

6 Fun Facts About the California Raisins Worth Hearing Through the...

June 22, 2016

Throwback: Quisp

May 20, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

These Are The Top 5 GEICO Commercials Of All Time

February 20, 2019