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Captain Obvious Will Perform Weddings As Chaplain Obvious, The First Ordained Brand Mascot

Heather Taylor - May 13, 2020

Virgin Atlantic Retires Flying Lady Mascot, Introduces Five New Icons

The Heathrow Bears Make A Festive Return In Their Latest Holiday Advert

Hummingbird Couple Finds the Perfect “Nest” in Airstream Campaign

How a Giant Changed Tourism with the “Palau Pledge”

Why Does This Koala Hate Qantas Airways?

Heather Taylor - May 29, 2018

What It’s Like to Trek the World with Travelocity’s Roaming Gnome

Heather Taylor - May 23, 2018

Design Evolution: Air India Maharajah

Heather Taylor - April 2, 2018

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

Heather Taylor - March 8, 2018

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018

Throwback: Wally Bird from Western Airlines

Heather Taylor - January 23, 2018

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017

Meet Pualani, the Face of Hawaiian Airlines

Heather Taylor - July 19, 2017

11 Brand Mascots Advertising Pros Would Road Trip With

Heather Taylor - June 7, 2017

How the Crash Test Dummies Revolutionized Seat Belt Safety

Heather Taylor - May 18, 2017

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Budweiser Clydesdales and Puppy Celebrate Safe Reunion in “Reunited with Buds”

Heather Taylor - June 29, 2020

Loyal Budweiser fans know all about the friendship between the Budweiser Clydesdales and their puppy pal. They’ve been BFFs since 2014, but the Clydesdales have been spending the COVID-19 pandemic social distancing.

Charlie the Tuna’s Special Message for Essential Workers

June 26, 2020

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

August 1, 2018

These Are The Top 5 GEICO Commercials Of All Time

February 20, 2019

EDITORS PICKS

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

Heather Taylor - April 5, 2018

For years, we’ve pondered just how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop.

How Target Woofed Its Way to Shopping Success with Bullseye

November 20, 2017

Advertising Pros Reveal Their Favorite Fast Food Mascots

January 19, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017