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Dramamine Debuts Its First Spokescharacter, The Drama Llama

Heather Taylor - May 30, 2023

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like to Fly Better

How Hanna, a Dashboard Hula Girl, Became ARCO’s Spokesdoll Star

Vegas, Baby! Join Captain Obvious for a Tour of Resorts World Las Vegas

Here’s What Happens When Captain Obvious Meets Future Captain Obvious

Captain Obvious Takes Us On A Soothing Journey To “Places”

Heather Taylor - July 22, 2020

Captain Obvious Will Perform Weddings As Chaplain Obvious, The First Ordained...

Heather Taylor - May 13, 2020

Virgin Atlantic Retires Flying Lady Mascot, Introduces Five New Icons

Heather Taylor - April 24, 2019

The Heathrow Bears Make A Festive Return In Their Latest Holiday...

Heather Taylor - November 26, 2018

Hummingbird Couple Finds the Perfect “Nest” in Airstream Campaign

Heather Taylor - July 10, 2018

How a Giant Changed Tourism with the “Palau Pledge”

Heather Taylor - June 25, 2018

Why Does This Koala Hate Qantas Airways?

Heather Taylor - May 29, 2018

What It’s Like to Trek the World with Travelocity’s Roaming Gnome

Heather Taylor - May 23, 2018

Design Evolution: Air India Maharajah

Heather Taylor - April 2, 2018

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

Heather Taylor - March 8, 2018

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021

In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

An Instagram Account Turned Brand Mascots Into Cinematic Masterpieces, And It’s...

Heather Taylor - March 20, 2020

Raise your hand if you miss going to the movies.

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

April 5, 2018

Throwback: The M&M’s Candy Man

December 4, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019