Popular This Week
They Build Character: Interview with Pat and Amy Giles of Danger Pigeon Studios
For a blog devoted to icons, we couldn’t have dreamed of a better agency to profile! We recently chatted with Pat and Amy for a behind-the-scenes look at what it means to work on these classic characters, the adventures of travelling to Canada with the Pillsbury Doughboy, and what they love about the term “character.”
AW Road Trips with the Oscar Mayer Wienermobile
Wherever this vehicle goes, a line of mustard follows — or is that really just a yellow traffic line? Why, it's none other than the instantly recognizable Oscar Mayer Wienermobile!
Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About Woodsy Owl
Since 1971, Woodsy Owl has been encouraging one and all to “Lend a hand — care for the land!” and be the environmental change they wish to see in the world. From the story behind his name to his makeover in 1993, here’s what you might not know about the wise owl representing the United States Forest Service.
Icon Design Evolution
From the Breakfast Table
Icon Throwback
Throwback: Mac Tonight
With a crescent moon-shaped head, snazzy suit, and crooner’s vocals reminiscent of Bobby Darin with a sprinkling of Michael Bublé, there’s no doubt that Mac Tonight was quite a character in the McDonald’s brand mascot universe.
Throwback: Kellogg’s Cornelius Rooster
As Corn Flakes began to rise in popularity around the world, Kellogg’s sought out an agency to create a brand mascot for its cereal packaging.
Throwback: Nesquik Bunny
In the 1950s, Nestlé’s Quik chocolate powdered flavoring mix introduced a new flavor to grocery shelves — strawberry.
