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Vote for your favorite brand mascot and slogan to be inducted into the Madison Avenue Walk of Fame!

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Popular This Week

Is Dolly the New Brand Mascot for Bob’s Big Boy?

Who is Dolly? Fans of Bob’s Big Boy restaurant may be surprised to find that the iconic mascot, a little boy in checkered overalls carrying a double-deck cheeseburger, is MIA from the menu. In his place is Dolly, a blonde-haired girl.

Who Is Nuts Von Crazy, The Little Caesars Daredevil?

In the “before times” prior to COVID-19, one man dared to attempt the stunt of a lifetime. He would risk it all for pizza’s most beloved appetizer pairing: Crazy Bread stuffed with melted cheese.

Budweiser Clydesdales and Puppy Celebrate Safe Reunion in “Reunited with Buds”

Loyal Budweiser fans know all about the friendship between the Budweiser Clydesdales and their puppy pal. They’ve been BFFs since 2014, but the Clydesdales have been spending the COVID-19 pandemic social distancing.

Icon Design Evolution

From the Breakfast Table

Icon Throwback

How to Play Ice Hockey with Ronald McDonald

Twenty years ago in 1999, McDonald’s created an ad campaign for the hockey game of the year. The two teams playing each other? It’s Ronald McDonald versus the McNugget Buddies.

AW Throwback: Swiss Miss

Yodel-ay-hee-hoo! Are you a longtime fan of the hot cocoa and hot chocolate company Swiss Miss? If so, you may recall Swiss Miss had an iconic character that represented the brand several decades ago.

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

The year was 1986 and Ronald McDonald, the iconic McDonald’s clown, found himself in a spooky situation.