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Unlocking Headspace’s Inner Brand Character

Does Headspace have a brand mascot? The answer is no, not officially. However, you would not be wrong in noticing the popular meditation and wellness...

General Mills, Got Milk? Give Beloved Breakfast Icons Milk Mustaches

How have we not thought to give breakfast’s most beloved brand mascots their own milk mustaches?! Got Milk? and General Mills Big G cereal have...

Cheerios Remakes Iconic 1999 Commercial For the 2020 Holiday Season

In 1999, a Grandma shared the story of how she travelled to visit her grandchild with the help of Cheerios. She uses pieces of...

Icon Design Evolution

From the Breakfast Table

Icon Throwback

How to Play Ice Hockey with Ronald McDonald

Twenty years ago in 1999, McDonald’s created an ad campaign for the hockey game of the year. The two teams playing each other? It’s Ronald McDonald versus the McNugget Buddies.

AW Throwback: Swiss Miss

Yodel-ay-hee-hoo! Are you a longtime fan of the hot cocoa and hot chocolate company Swiss Miss? If so, you may recall Swiss Miss had an iconic character that represented the brand several decades ago.

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

The year was 1986 and Ronald McDonald, the iconic McDonald’s clown, found himself in a spooky situation.