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7 Brand Mascots Heading to the Macy’s Thanksgiving Day Parade 2021

The 95th Macy’s Thanksgiving Day Parade is almost here! Airing on NBC from 9 AM to noon across all time zones on Thursday November...

Aldi UK’s Christmas Advert Debuts: Kevin the Carrot Helps Ebanana Scrooge Discover the Holiday...

Recently, it appeared that Aldi UK’s chipper Kevin the Carrot may have retired for the 2021 holiday season. In his place was Ebanana Scrooge,...

5 Fun Facts About Snuggle Bear

1986 marked the birth of one of advertising’s most cuddly, and snuggly, brand mascots: Snuggle Bear! Snuggle Bear represents the Snuggle brand with products including...

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AW Throwback: The Dinty Moore Lumberjack

Decades before Dinty Moore Beef Stew took home the Gold Effie Award for its 20218 “Lumberjacks Eat Moore” ad campaign, there was another lumberjack that represented the brand.

AWEurope Throwback: The Country Life Buttermen

If you grew up with Country Life Butter during the 1970s and 1980s, there’s a good chance you may remember their four mascots the...

How to Play Ice Hockey with Ronald McDonald

Twenty years ago in 1999, McDonald’s created an ad campaign for the hockey game of the year. The two teams playing each other? It’s Ronald McDonald versus the McNugget Buddies.