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AW Throwback: Mr. Zip
Our blog might be named PopIcon, but a deep dive into the Smithsonian National Postal Museum reveals the original “Pop Icon” was a government...
AW Throwback: Mr. Yuk
Do you remember Mr. Yuk? Last week, the icky green graphic received a brand-new mascot costume and made his official public debut at the...
AW Throwback: McDonald’s CosMc
In early 2024, McDonald’s will be debuting a new restaurant spinoff chain called CosMc’s. Longtime McDonald’s fans likely recognize the name since CosMc is...
Icon Design Evolution
From the Breakfast Table
Icon Throwback
AW Throwback: McDonald’s CosMc
In early 2024, McDonald’s will be debuting a new restaurant spinoff chain called CosMc’s. Longtime McDonald’s fans likely recognize the name since CosMc is...
Meet “The Real Mad Men of Chicago”
Chicago’s advertising wizards gave us some of the biggest icons in ad history including Tony the Tiger, Charlie the Tuna, and the Pillsbury Doughboy.
In...
Advertising’s Secret Weapon? It’s The Brand Mascot
Jim “Rocki” Nawrocki has always been amazed at how many people love the Pillsbury Doughboy.
Nawrocki started his career in 1970 as a junior art...
