Popular This Week

Meet Philthy, The Yards Brewing Company Brand Mascot Born During The Pandemic

My first introduction to Philthy was when I was assembling a list of brand mascots creatives wanted to grab a drink with post-quarantine — and ideally, post COVID-19 pandemic. Philthy, who also goes by Phil, is the brand mascot for Yards Brewing Company in Philadelphia, Pennsylvania.

Dunkin’ Celebrates National Donut Day, Introduces ‘The Donut Party’ Election Candidates

Do you believe America is amazed with glazed? Or are you ready to put this jelly (donut) in your belly? There’s a canDOUGHdate with a platform you can believe in with the debut of the Dunkin’ Donut Party.

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink With Post-Quarantine

Post-pandemic, have you thought about which brand mascot you would meet at the bar for a celebratory drink? There’s only one drinking game rule to follow: the character must represent an alcohol brand.

Icon Design Evolution

From the Breakfast Table

Icon Throwback

How to Play Ice Hockey with Ronald McDonald

Twenty years ago in 1999, McDonald’s created an ad campaign for the hockey game of the year. The two teams playing each other? It’s Ronald McDonald versus the McNugget Buddies.

AW Throwback: Swiss Miss

Yodel-ay-hee-hoo! Are you a longtime fan of the hot cocoa and hot chocolate company Swiss Miss? If so, you may recall Swiss Miss had an iconic character that represented the brand several decades ago.

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

The year was 1986 and Ronald McDonald, the iconic McDonald’s clown, found himself in a spooky situation.