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The M&M’S Spokescandies Head To Super Bowl LVII For a “Legendary” Return

It’s not even 2023 and we already have a confirmed brand mascot for Super Bowl LVII! Make that several mascots — specifically spokescandies. Mars announced...

Newt The Gnu Speaks Out In Rare Interview On How He Was Almost The...

Earlier this year, I wrote about the brand mascot as the secret weapon in advertising. Many mascots break through the cultural zeitgeist and become...

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

It all started with a shrunken jumper. In the new Lidl GB holiday ad campaign, a dad’s once human-sized jumper is accidentally shrunk in...

Icon Design Evolution

From the Breakfast Table

Icon Throwback

Meet “The Real Mad Men of Chicago”

Chicago’s advertising wizards gave us some of the biggest icons in ad history including Tony the Tiger, Charlie the Tuna, and the Pillsbury Doughboy. In...

Advertising’s Secret Weapon? It’s The Brand Mascot

Jim “Rocki” Nawrocki has always been amazed at how many people love the Pillsbury Doughboy. https://youtu.be/p0wqNxtjIiM Nawrocki started his career in 1970 as a junior art...

AW Throwback: The Dinty Moore Lumberjack

Decades before Dinty Moore Beef Stew took home the Gold Effie Award for its 20218 “Lumberjacks Eat Moore” ad campaign, there was another lumberjack that represented the brand.