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The Sleepytime Bear Wakes Up!
50 years ago, tea icon Sleepytime Bear drank a cup of Celestial Seasonings Sleepytime Tea and fell into a deep sleep. Now, the Sleepytime Bear is waking up to a whole new digital world! Join the Sleepytime Bear in a new digital campaign from Celestial Seasonings called “What the Bear Missed.”
7 Spooktacular Commercials Featuring Brand Mascots Celebrating Halloween
Brand mascots have plenty of tricks and treats up their sleeves on Halloween. From costume contests to ghoulish graveyards, we’re looking back at seven...
Betty Crocker Celebrates Centenarian Birthday
American icon Betty Crocker officially became a centenarian on October 21, 2021. For 100 years, Betty Crocker products have been a staple for family...
Icon Design Evolution
From the Breakfast Table
Icon Throwback
AW Throwback: The Dinty Moore Lumberjack
Decades before Dinty Moore Beef Stew took home the Gold Effie Award for its 20218 “Lumberjacks Eat Moore” ad campaign, there was another lumberjack that represented the brand.
AWEurope Throwback: The Country Life Buttermen
If you grew up with Country Life Butter during the 1970s and 1980s, there’s a good chance you may remember their four mascots the...
How to Play Ice Hockey with Ronald McDonald
Twenty years ago in 1999, McDonald’s created an ad campaign for the hockey game of the year. The two teams playing each other? It’s Ronald McDonald versus the McNugget Buddies.
