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Mr. Peanut’s New Design Highlights the Mascot at His Best in Over 100 Years

In all my years spent writing about Mr. Peanut, the dapper legume brand mascot for Planters, I have never seen his character look so...

Monster Mash Cereal, Starring Every Monster Cereals Icon, is Coming in 2021

In an Instagram post, General Mills revealed that the Monster Cereals will be celebrating their 50th anniversary as part of the new Monster Mash cereal.

AWEurope Throwback: Typhoo Tea Gnu

Typhoo Tea launched in 1903 by Birmingham grocer John Sumner. Using only the finest tea leaves to ensure great taste, quality, and freshness in...

Icon Design Evolution

From the Breakfast Table

Icon Throwback

AW Throwback: The Dinty Moore Lumberjack

Decades before Dinty Moore Beef Stew took home the Gold Effie Award for its 20218 “Lumberjacks Eat Moore” ad campaign, there was another lumberjack that represented the brand.

AWEurope Throwback: The Country Life Buttermen

If you grew up with Country Life Butter during the 1970s and 1980s, there’s a good chance you may remember their four mascots the...

How to Play Ice Hockey with Ronald McDonald

Twenty years ago in 1999, McDonald’s created an ad campaign for the hockey game of the year. The two teams playing each other? It’s Ronald McDonald versus the McNugget Buddies.