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Swaggy Spice Debuts As Old Spice’s First-Ever Mascot

Super Bowl LVII is shaping up to be a big night for famous brand mascots and spokescharacters. Amid the upcoming game night celebrations, a...

The Roast of Mr. Peanut Is Coming To Super Bowl LVII

Tiny feet. No pants. Old, underlined. Cheap, written twice. These are just a handful of the Post-it Notes inside comedian Jeff Ross’ trailer for...

Who Is The Mint Mobile Fox?

Have you ever wondered about the green fox behind the Mint Mobile brand? There’s not a whole lot of information available about this brand mascot....

Icon Design Evolution

From the Breakfast Table

Icon Throwback

Meet “The Real Mad Men of Chicago”

Chicago’s advertising wizards gave us some of the biggest icons in ad history including Tony the Tiger, Charlie the Tuna, and the Pillsbury Doughboy. In...

Advertising’s Secret Weapon? It’s The Brand Mascot

Jim “Rocki” Nawrocki has always been amazed at how many people love the Pillsbury Doughboy. https://youtu.be/p0wqNxtjIiM Nawrocki started his career in 1970 as a junior art...

AW Throwback: The Dinty Moore Lumberjack

Decades before Dinty Moore Beef Stew took home the Gold Effie Award for its 20218 “Lumberjacks Eat Moore” ad campaign, there was another lumberjack that represented the brand.