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What Was It Like to Work on the Last Pillsbury Stop-Motion Animated Commercials?

In 1990, the Pillsbury Doughboy, Pillsbury’s beloved brand mascot, was transitioning away from stop-motion animation to CGI animation. But animator Tom Rubalcava, who was...

The Rice Krispies’ Brand Mascots Are Ready for Halloween!

It’s August and Snap, Crackle, and Pop — and Kellogg’s Rice Krispies — are all officially ready for the Halloween season. (We love to...

Which Brand Mascot is Officially a Twitch Star?

It’s gr-r-reat news in the gaming world! Tony the Tiger, the beloved brand mascot from Kellogg’s Frosted Flakes, is now the first-ever brand mascot...

Icon Design Evolution

From the Breakfast Table

Icon Throwback

Meet “The Real Mad Men of Chicago”

Chicago’s advertising wizards gave us some of the biggest icons in ad history including Tony the Tiger, Charlie the Tuna, and the Pillsbury Doughboy. In...

Advertising’s Secret Weapon? It’s The Brand Mascot

Jim “Rocki” Nawrocki has always been amazed at how many people love the Pillsbury Doughboy. https://youtu.be/p0wqNxtjIiM Nawrocki started his career in 1970 as a junior art...

AW Throwback: The Dinty Moore Lumberjack

Decades before Dinty Moore Beef Stew took home the Gold Effie Award for its 20218 “Lumberjacks Eat Moore” ad campaign, there was another lumberjack that represented the brand.