Popular This Week

Happy 50th Birthday, PEBBLES Cereal!

Heather Taylor -
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Unlocking Headspace’s Inner Brand Character

Heather Taylor -
0
Does Headspace have a brand mascot? The answer is no, not officially. However, you would not be wrong in noticing the popular meditation and wellness...

General Mills, Got Milk? Give Beloved Breakfast Icons Milk Mustaches

Heather Taylor -
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How have we not thought to give breakfast’s most beloved brand mascots their own milk mustaches?! Got Milk? and General Mills Big G cereal have...

Cheerios Remakes Iconic 1999 Commercial For the 2020 Holiday Season

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In 1999, a Grandma shared the story of how she travelled to visit her grandchild with the help of Cheerios. She uses pieces of...

Icon Design Evolution

From the Breakfast Table

Icon Throwback

How to Play Ice Hockey with Ronald McDonald

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Twenty years ago in 1999, McDonald’s created an ad campaign for the hockey game of the year. The two teams playing each other? It’s Ronald McDonald versus the McNugget Buddies.

AW Throwback: Swiss Miss

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Yodel-ay-hee-hoo! Are you a longtime fan of the hot cocoa and hot chocolate company Swiss Miss? If so, you may recall Swiss Miss had an iconic character that represented the brand several decades ago.

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

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The year was 1986 and Ronald McDonald, the iconic McDonald’s clown, found himself in a spooky situation.

The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

Throwback: Mr. Bubble

Throwback: Wally Bird from Western Airlines

POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor -
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Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

These Are The Top 5 GEICO Commercials Of All Time

A Look Back at Choo-Choo Charlie’s Catchy Jingles

EDITORS PICKS

Recapping Advertising Week: Brand Mascot Edition

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My mission at #AWNewYork was simple. I was a brand mascot anthropologist, observing icons like the Kool-Aid Man, Chester the Cheetah, and Mr. Peanut as they made their way through the Big Apple.

11 Mascots We Wish Would Be Our Valentines

Throwback: Sprinkle Spangles

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

These Are The Top 5 GEICO Commercials Of All Time

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