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Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

Every year, two brand mascots are inducted into Advertising Week’s Madison Avenue Walk of Fame. Since 2004, our winners have reflected familiar faces and...

Design Evolution: La Bussi, the Sabadell Transit Brand Mascot

It’s not often we have a design evolution feature for a brand mascot who is barely a month old. But then again, we’ve never...

They’re ALIVE! McDonald’s Brings Back Its Iconic Halloween Pails

Something wicked this way comes back to McDonald’s! The beloved Halloween pail trio — McBoo, McPunk’n, and McGoblin — are returning to participating McDonald’s...

Icon Design Evolution

From the Breakfast Table

Icon Throwback

Meet “The Real Mad Men of Chicago”

Chicago’s advertising wizards gave us some of the biggest icons in ad history including Tony the Tiger, Charlie the Tuna, and the Pillsbury Doughboy. In...

Advertising’s Secret Weapon? It’s The Brand Mascot

Jim “Rocki” Nawrocki has always been amazed at how many people love the Pillsbury Doughboy. https://youtu.be/p0wqNxtjIiM Nawrocki started his career in 1970 as a junior art...

AW Throwback: The Dinty Moore Lumberjack

Decades before Dinty Moore Beef Stew took home the Gold Effie Award for its 20218 “Lumberjacks Eat Moore” ad campaign, there was another lumberjack that represented the brand.