Popular This Week
Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade
Who’s ready to cue the confetti? The holiday season officially begins on Thursday November 23 at 8:30 AM EST with the return of The...
October 32? Why The Quiznos Spongmonkeys Want To Extend October With a New Calendar...
By unpopular demand in July 2023, the Quiznos Spongmonkeys came out of retirement to reclaim their place as Quiznos resident brand mascots.
Love ‘em or...
Advertising Week’s “Brand Mascots Get Social:” An Inside Look at How Brand Mascots Are...
The hardest working employees in advertising — brand mascots — are increasingly populating your social media feeds in new and nostalgic ways alike. As...
Icon Design Evolution
From the Breakfast Table
Icon Throwback
AW Throwback: McDonald’s CosMc
In early 2024, McDonald’s will be debuting a new restaurant spinoff chain called CosMc’s. Longtime McDonald’s fans likely recognize the name since CosMc is...
Meet “The Real Mad Men of Chicago”
Chicago’s advertising wizards gave us some of the biggest icons in ad history including Tony the Tiger, Charlie the Tuna, and the Pillsbury Doughboy.
In...
Advertising’s Secret Weapon? It’s The Brand Mascot
Jim “Rocki” Nawrocki has always been amazed at how many people love the Pillsbury Doughboy.
Nawrocki started his career in 1970 as a junior art...
