Popular This Week
Could a Brand Mascot Persuade You To Eat More Vegetables?
Would you start to love vegetables if Veggieman asked you to?
This is the question on the mind of TERRA Chips. Their latest campaign “Crazy...
The M&M’S Spokescandies Head To Super Bowl LVII For a “Legendary” Return
It’s not even 2023 and we already have a confirmed brand mascot for Super Bowl LVII! Make that several mascots — specifically spokescandies.
Mars announced...
Newt The Gnu Speaks Out In Rare Interview On How He Was Almost The...
Earlier this year, I wrote about the brand mascot as the secret weapon in advertising. Many mascots break through the cultural zeitgeist and become...
Icon Design Evolution
From the Breakfast Table
Icon Throwback
Meet “The Real Mad Men of Chicago”
Chicago’s advertising wizards gave us some of the biggest icons in ad history including Tony the Tiger, Charlie the Tuna, and the Pillsbury Doughboy.
In...
Advertising’s Secret Weapon? It’s The Brand Mascot
Jim “Rocki” Nawrocki has always been amazed at how many people love the Pillsbury Doughboy.
Nawrocki started his career in 1970 as a junior art...
AW Throwback: The Dinty Moore Lumberjack
Decades before Dinty Moore Beef Stew took home the Gold Effie Award for its 20218 “Lumberjacks Eat Moore” ad campaign, there was another lumberjack that represented the brand.
