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What Do Brand Mascots Need to Survive? Give Each Character a Nanny

Where did all the brand mascots go? It’s a curious question to ask anyone who grew up watching advertising’s golden age of commercials and later spent their adult life working for some of the world’s most renowned agencies.

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

In 2017, Australian advertising agency BMF introduced a new ad campaign for Golden Crumpets, a breakfast brand under the George Weston Foods portfolio of food brands. Golden Crumpets debuted a new character named Billy Crumpet – unlike any crumpet mascot you’ve seen before.

M&M’S Spokescandies Debut Star-Studded Appearances at Oscars 2020

Hooray for Hollywood — and M&M’S! The M&M’S spokescandies made several appearances during the 92nd Academy Awards on February 9, 2020. However, these appearances didn’t feature the spokescandies on the red carpet or sitting next to Oscar nominees. They were all visible during the commercial breaks with Messages for their favorite celebrities.

Icon Design Evolution

From the Breakfast Table

Icon Throwback

How to Play Ice Hockey with Ronald McDonald

Twenty years ago in 1999, McDonald’s created an ad campaign for the hockey game of the year. The two teams playing each other? It’s Ronald McDonald versus the McNugget Buddies.

AW Throwback: Swiss Miss

Yodel-ay-hee-hoo! Are you a longtime fan of the hot cocoa and hot chocolate company Swiss Miss? If so, you may recall Swiss Miss had an iconic character that represented the brand several decades ago.

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

The year was 1986 and Ronald McDonald, the iconic McDonald’s clown, found himself in a spooky situation.