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Advertising’s Secret Weapon? It’s The Brand Mascot
Jim “Rocki” Nawrocki has always been amazed at how many people love the Pillsbury Doughboy.
https://youtu.be/p0wqNxtjIiM
Nawrocki started his career in 1970 as a junior art...
Cracker Jack Adds a New Face to Its Roster With Cracker Jill
For more than 125 years, Cracker Jack has been one of sport’s most iconic snacks. Now, the brand is adding a new face to...
ChapStick Debuts New Flavor: Broccoli ChapStick!
Broccoli lovers, rejoice! ChapStick, America’s favorite lip balm, has just released a new broccoli flavor.
If you noticed this is a bit of a departure...
Icon Design Evolution
From the Breakfast Table
Icon Throwback
Meet “The Real Mad Men of Chicago”
Chicago’s advertising wizards gave us some of the biggest icons in ad history including Tony the Tiger, Charlie the Tuna, and the Pillsbury Doughboy.
In...
Advertising’s Secret Weapon? It’s The Brand Mascot
Jim “Rocki” Nawrocki has always been amazed at how many people love the Pillsbury Doughboy.
https://youtu.be/p0wqNxtjIiM
Nawrocki started his career in 1970 as a junior art...
AW Throwback: The Dinty Moore Lumberjack
Decades before Dinty Moore Beef Stew took home the Gold Effie Award for its 20218 “Lumberjacks Eat Moore” ad campaign, there was another lumberjack that represented the brand.
