Popular This Week

Meet the Winning Mascots of the 2020 Madison Avenue Walk of Fame!

Since 2004, Advertising Week has celebrated the greatest icons in the advertising landscape — the brand mascot — by inducting two winners each year into our Madison Avenue Walk of Fame.

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

In September 2020, Zach Chatham proposed to his girlfriend in Yellowstone National Park. Chatham wasn’t alone during this proposal. The gorgeous scenic backdrop of Yellowstone aside, Chatham was flanked by, frankly, an unusual wing-bun — the Oscar Mayer Wienermobile.

#AW2020: Vote for Your Favorite Brand Mascot and Slogan!

#AWNewYork kicks off this week and voting is underway for the brand mascots and taglines to be inducted into our 2020 Madison Avenue Walk of Fame.

Icon Design Evolution

From the Breakfast Table

Icon Throwback

How to Play Ice Hockey with Ronald McDonald

Twenty years ago in 1999, McDonald’s created an ad campaign for the hockey game of the year. The two teams playing each other? It’s Ronald McDonald versus the McNugget Buddies.

AW Throwback: Swiss Miss

Yodel-ay-hee-hoo! Are you a longtime fan of the hot cocoa and hot chocolate company Swiss Miss? If so, you may recall Swiss Miss had an iconic character that represented the brand several decades ago.

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

The year was 1986 and Ronald McDonald, the iconic McDonald’s clown, found himself in a spooky situation.