Popular This Week
Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World Tour!
We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys"R"Us,...
Design Evolution: Sour Patch Kids
Who are the Sour Patch Kids?
Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...
Watch The Energizer Bunny Spoof True Crime in “Crime Investigators”
The Energizer Bunny loves a good spoof. In December 2021, Energizer parodied the “December to Remember” luxury car commercials with a take where one...
Icon Design Evolution
From the Breakfast Table
Icon Throwback
Meet “The Real Mad Men of Chicago”
Chicago’s advertising wizards gave us some of the biggest icons in ad history including Tony the Tiger, Charlie the Tuna, and the Pillsbury Doughboy.
In...
Advertising’s Secret Weapon? It’s The Brand Mascot
Jim “Rocki” Nawrocki has always been amazed at how many people love the Pillsbury Doughboy.
Nawrocki started his career in 1970 as a junior art...
AW Throwback: The Dinty Moore Lumberjack
Decades before Dinty Moore Beef Stew took home the Gold Effie Award for its 20218 “Lumberjacks Eat Moore” ad campaign, there was another lumberjack that represented the brand.
