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Microsoft’s Clippy Makes a Comeback as an Emoji

Remember Clippy — or more formally Clippit, the enthusiastic paperclip assistant in Microsoft’s Office Suite? On July 14, 2021, Microsoft tweeted that if a photo of Clippy received 20k likes the company would replace the paperclip emoji in Microsoft 365 with Clippy’s likeness.

AW Throwback: Milton the Toaster

Long-time enthusiasts of Kellogg’s Pop-Tarts toaster pastries may be able to recall one of its earliest brand mascots. The character’s name was Milton the Toaster.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

If you’ve ever been to a Vineyard Vines storefront or browsed the website for the popular apparel and accessory company, chances are you may recognize their grinning, pink whale logo. What you may not know, however, is that there is a rich history behind this whale and the company.

Icon Design Evolution

From the Breakfast Table

Icon Throwback

AW Throwback: The Dinty Moore Lumberjack

Decades before Dinty Moore Beef Stew took home the Gold Effie Award for its 20218 “Lumberjacks Eat Moore” ad campaign, there was another lumberjack that represented the brand.

AWEurope Throwback: The Country Life Buttermen

If you grew up with Country Life Butter during the 1970s and 1980s, there’s a good chance you may remember their four mascots the...

How to Play Ice Hockey with Ronald McDonald

Twenty years ago in 1999, McDonald’s created an ad campaign for the hockey game of the year. The two teams playing each other? It’s Ronald McDonald versus the McNugget Buddies.