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Meet “The Real Mad Men of Chicago”

Chicago’s advertising wizards gave us some of the biggest icons in ad history including Tony the Tiger, Charlie the Tuna, and the Pillsbury Doughboy. In...

Meet Ollie, the Duckbassador for Duck Donuts!

National Donut Day is on Friday June 3, but for Ollie, the duckbassador in the logo of Duck Donuts, every day is a great...

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World Tour!

We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys"R"Us,...

Icon Design Evolution

From the Breakfast Table

Icon Throwback

Meet “The Real Mad Men of Chicago”

Chicago’s advertising wizards gave us some of the biggest icons in ad history including Tony the Tiger, Charlie the Tuna, and the Pillsbury Doughboy. In...

Advertising’s Secret Weapon? It’s The Brand Mascot

Jim “Rocki” Nawrocki has always been amazed at how many people love the Pillsbury Doughboy. https://youtu.be/p0wqNxtjIiM Nawrocki started his career in 1970 as a junior art...

AW Throwback: The Dinty Moore Lumberjack

Decades before Dinty Moore Beef Stew took home the Gold Effie Award for its 20218 “Lumberjacks Eat Moore” ad campaign, there was another lumberjack that represented the brand.