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Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022

Cracker Jack Adds a New Face to Its Roster With Cracker Jill

The Budweiser Clydesdales Head to Super Bowl LVI

Will Chester Cheetah Make a Cheetos Cameo During the Super Bowl?

M&M’S Redesigns Its Brand Mascots and Builds an Inclusive World “For All Funkind”

Oreo is Turning 110!

Heather Taylor - January 18, 2022
1

Pringles Will Address Age-Old Snacking Problem During Super Bowl 2022

Heather Taylor - January 10, 2022
0

Meet Prince Cheddward, the Cheez-It Bowl’s First-Ever Mascot!

Heather Taylor - December 8, 2021
0

Mr. Peanut, Reginald VelJohnson Get Retro in Celebrating “A Nutty Holiday”

Heather Taylor - December 2, 2021
0

7 Spooktacular Commercials Featuring Brand Mascots Celebrating Halloween

Heather Taylor - October 28, 2021
1

Meet Yipes: The Friendly Face of Fruit Stripe Gum

Heather Taylor - October 14, 2021
1

Mr. Peanut, Fudgie the Whale Prep for Father’s Day Celebrations

Heather Taylor - June 18, 2021
0

Mr. Peanut’s New Design Highlights the Mascot at His Best in...

Heather Taylor - May 24, 2021
1

Dream Job Alert! Become a Peanutter with Mr. Peanut and Planters

Heather Taylor - February 11, 2021
0

Dan Levy Promises Not to Eat M&M’S in Super Bowl LV...

Heather Taylor - February 3, 2021
0
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POPULAR

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

Heather Taylor - June 29, 2021
1
If you’ve ever been to a Vineyard Vines storefront or browsed the website for the popular apparel and accessory company, chances are you may recognize their grinning, pink whale logo. What you may not know, however, is that there is a rich history behind this whale and the company.

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

April 5, 2018

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

2006 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - August 30, 2016
0
As part of our countdown to Advertising Week 2016 in New York City and this year's Madison Avenue Walk of Fame, we're profiling the winners from the past 12 years; here are the winners from 2006.

“Spice Up Your Cinco” with the Most Interesting Man in the...

May 5, 2017

Pillsbury Warms Hearts For The Holidays With First-Ever Ugly Christmas Sweaters

December 7, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

What Happened To Hazelnut, The New M&M’S Spokescandy?!

May 23, 2019
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