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George The Bear Makes a Sophisticated Return to Hofmeister Beer

Heather Taylor - April 26, 2023

The Sleepytime Bear Wakes Up!

AWEurope Throwback: Typhoo Tea Gnu

How the Tetley Tea Folk Made a Comeback with UK Audiences

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

Heather Taylor - October 28, 2020
0

Budweiser Clydesdales and Puppy Celebrate Safe Reunion in “Reunited with Buds”

Heather Taylor - June 29, 2020
0

Meet Philthy, The Yards Brewing Company Brand Mascot Born During The...

Heather Taylor - June 17, 2020
1

7 Alcohol Brand Mascots We’d Like to (Safely) Grab a Drink...

Heather Taylor - May 20, 2020
0

The Kool-Aid Man Is Back!

Heather Taylor - April 10, 2020
0

Breaking News: The Kool-Aid Man Is Missing!

Heather Taylor - March 10, 2020
3

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019
0

The Kool-Aid Man, Lil Jon Team Up With TikTok For An...

Heather Taylor - December 4, 2019
0

Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative...

PopIcon - December 3, 2019
0

AW Throwback: Swiss Miss

Heather Taylor - October 21, 2019
0
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

EDITORS PICKS

The Real Life Inspiration Behind the Sun-Maid Girl

Heather Taylor - May 8, 2017
0
Her face has adorned boxes of Sun-Maid raisins for years, a smiling young woman in a simple white shirt with dark curled hair. She wears a red bonnet on her head that ties underneath her neck and carries a basket overflowing with ripe, green grapes — grapes that will no doubt be made into raisins very soon!

An Instagram Account Turned Brand Mascots Into Cinematic Masterpieces, And It’s...

March 20, 2020

Gold, Knights, and Merit: A Brief History of the Oscar Statuette

February 23, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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