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#AWLATAM 2019
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Follow Your Nose: The Staying Power of Toucan Sam
When Peter Lohmeier first joined Leo Burnett in 1974, the Kellogg’s Froot Loops account, brightly colored mascot Toucan Sam, and its tagline “Follow your nose!” had already been with the agency for four years.
EDITORS PICKS
Gold, Knights, and Merit: A Brief History of the Oscar Statuette
It’s one of the most coveted awards of the year, bestowed upon the best and brightest for their cinematic achievements by the Academy of Motion Picture Arts and Sciences: the Oscar.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
