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#AWLATAM 2019
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Follow Your Nose: The Staying Power of Toucan Sam
When Peter Lohmeier first joined Leo Burnett in 1974, the Kellogg’s Froot Loops account, brightly colored mascot Toucan Sam, and its tagline “Follow your nose!” had already been with the agency for four years.
EDITORS PICKS
The Green Giant Plants Himself in Times Square
Most tourists head to New York City to visit the Statue of Liberty in her emerald splendor. Now, they’ll get to snap selfies with another green icon taking over Times Square.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
