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Recapping Advertising Week: Brand Mascot Edition

Heather Taylor - October 3, 2017

Chatting with Advertising’s Most Iconic Mascots

Presenting the 2017 Madison Avenue Walk of Fame Winners!

Why We Vote for Mascots Every Year

POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

This Calls for Tequila: In Conversation with Jonathan Goldsmith

Heather Taylor - January 30, 2018
1
He wins awards for best actor… before the movie has been released. He lands the cover of a magazine … every magazine. Astronomers name stars after him… making him the namesake of the sun.

AW Throwback: Swiss Miss

October 21, 2019

Meet the Official Mascot for the 2018 FIFA World Cup, Zabivaka!

June 14, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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