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Recapping Advertising Week: Brand Mascot Edition

Heather Taylor - October 3, 2017

Chatting with Advertising’s Most Iconic Mascots

Presenting the 2017 Madison Avenue Walk of Fame Winners!

Why We Vote for Mascots Every Year

POPULAR

Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023
1
What do you know about Sunny, the friendly face of Kellogg’s Raisin Bran? Maybe you have a vague memory he used to go by...

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

Gold, Knights, and Merit: A Brief History of the Oscar Statuette

Heather Taylor - February 23, 2017
0
It’s one of the most coveted awards of the year, bestowed upon the best and brightest for their cinematic achievements by the Academy of Motion Picture Arts and Sciences: the Oscar.

Why The Ad Industry Will Always Need Brand Mascots

September 11, 2019

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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