Home #AWNewYork2021
#AWNewYork2021
POPULAR
5 Fun Facts About Snuggle Bear
1986 marked the birth of one of advertising’s most cuddly, and snuggly, brand mascots: Snuggle Bear!
Snuggle Bear represents the Snuggle brand with products including...
EDITORS PICKS
Recapping Advertising Week: Brand Mascot Edition
My mission at #AWNewYork was simple. I was a brand mascot anthropologist, observing icons like the Kool-Aid Man, Chester the Cheetah, and Mr. Peanut as they made their way through the Big Apple.
MOST DISCUSSED
Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
