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Geoffrey the Giraffe, and Toys”R”Us, is Coming to Macy’s!

Heather Taylor - July 25, 2022

Nerf Debuts First Mascot — Murph

POPULAR

Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023
1
What do you know about Sunny, the friendly face of Kellogg’s Raisin Bran? Maybe you have a vague memory he used to go by...

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Follow Your Nose: The Staying Power of Toucan Sam

July 18, 2018

EDITORS PICKS

Gimme That ‘Za: The Wacky World of Pizza Mascots

Heather Taylor - November 13, 2017
0
Few meals were as beloved in the 1980s and 1990s as the round wheel of sauce, cheese, meats, and veggies that ruled over any other dinner option for kids or adults: I’m talking about pizza!

AW Goes to Hollywood: The Backstories Behind Three Beloved Silver Screen...

August 15, 2016

Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

November 11, 2019

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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