Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot...
Who is considered the greatest cereal brand mascot of all time? When PopIcon headed to the advertising community for their take, almost everyone we...
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Save The Date: McDonald’s Is Celebrating Grimace’s Birthday Starting June 12!
If you’re a diehard McDonaldland fan like me, chances are when the news about fast food chain McDonald’s celebrating Grimace’s upcoming birthday broke you...
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AW Goes to Hollywood: The Backstories Behind Three Beloved Silver Screen...
What do a roaring lion, a woman carrying a torch, and a solitary fisherman all have in common? Each is an instantly recognizable longstanding film studio icon.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
