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Heather Taylor

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Icon Researcher & Blogger at Advertising Week

Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

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An Instagram Account Turned Brand Mascots Into Cinematic Masterpieces, And It’s...

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7 Brand Mascots Providing Comfort During the Coronavirus

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Breaking News: The Kool-Aid Man Is Missing!

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8 Advertising Experts Reveal Their Favorite Cereal Brand Mascots

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What Do Brand Mascots Need to Survive? Give Each Character a...

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How a Curious Brand Mascot Helped Rebrand Golden Crumpets

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M&M’S Spokescandies Debut Star-Studded Appearances at Oscars 2020

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Every Brand Mascot Featured in Super Bowl LIV

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Greenpeace UK’s “Turtle Journey” Calls For Urgency, Sanctuary In Protecting The...

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Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

Heather Taylor -
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Miss Chiquita is no longer visible on the Chiquita brand logo. The first lady of fruit is doing her part to emphasize how important it is for everyone to practice social distancing during COVID-19.

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

EDITORS PICKS

Creating the Characters: Moz the Monster for John Lewis

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Few televised spots are as anticipated each year as the Christmas ads from UK retailer John Lewis. This year’s campaign is no exception, as the world was introduced to Moz the Monster.

Whatever Happened to Gramps from Cocoa Puffs?

Breaking News: The Planters NUTmobile Has Been Stolen!

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
11
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Meet the Serta Counting Sheep

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