Heather Taylor
Icon Researcher & Blogger at Advertising Week
POPULAR
How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.
EDITORS PICKS
A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy
Who’s ready to get cheesy? We’re taking a stroll back through ‘90s memory lane with some of our favorite Kraft brand mascots: Cheesasaurus Rex and the Dairy Fairy. They’re the cream of the crop to us — let’s get to know them better!
MOST DISCUSSED
Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
