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Heather Taylor

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Icon Researcher & Blogger at Advertising Week

Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

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Jack Box Becomes First Restaurant Mascot To Be Included In PEOPLE...

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Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

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Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To...

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Chuck E. Cheese Announces Animatronic Band’s Reunion – And Surprise Residency

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Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

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October 32? Why The Quiznos Spongmonkeys Want To Extend October With...

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Advertising Week’s “Brand Mascots Get Social:” An Inside Look at How...

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Meet the Fruit People: Fruit of the Loom Hits Refresh on...

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What’s McGruff The Crime Dog Up To In 2023?

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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

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What happens when you pair Pop-Tarts with college football? You get the sweet combination of the 2023 Pop-Tarts Bowl meets college football’s first edible...

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A Look Back at Choo-Choo Charlie’s Catchy Jingles

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He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Design Evolution: Sunny, Raisin Bran’s Mascot

EDITORS PICKS

Throwback: Wally Bird from Western Airlines

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Western Airlines was caught in between a rock and a hard place shortly after World War II ended.

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Recapping Advertising Week: Brand Mascot Edition

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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