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Heather Taylor

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Icon Researcher & Blogger at Advertising Week

Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

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1908 Candy’s Alexander the Grape Launches “Make America Grape Again” Campaign

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How Karlee Morse is Bringing the Monster Cereals Icons to Ghoulish...

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Meet the Winning Mascots of the 2020 Madison Avenue Walk of...

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Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

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#AW2020: Vote for Your Favorite Brand Mascot and Slogan!

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How to Make a Jingle for Mr. Clean

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Babybel’s League of Superheroes Save the Day — and 2020 —...

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JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

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Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr.

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Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

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Is Halloween canceled? Not when the Kool-Aid Man is on your side! In 2020, the Kool-Aid Man is encouraging kids stuck at home on October’s most spooktacular night to reverse trick-or-treat alongside the iconic pitcher.

POPULAR

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

These Are The Top 5 GEICO Commercials Of All Time

EDITORS PICKS

Advertising Pros Reveal Their Favorite Fast Food Mascots

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From cows that can’t spell to silent kings, we’ve gathered together members of the advertising community to share their thoughts about their favorite faces in fast food.

Creating the Characters: Moz the Monster for John Lewis

Design Evolution: Mr. Peanut

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
36
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Meet the Serta Counting Sheep

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