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Heather Taylor

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Icon Researcher & Blogger at Advertising Week

Design Evolution: Hootsuite’s Owly

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Frute Brute Returns to the Monster Cereals Lineup!

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Geoffrey the Giraffe, and Toys”R”Us, is Coming to Macy’s!

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What are Brand Mascots Tweeting About in Summer 2022?

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Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and...

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Nerf Debuts First Mascot — Murph

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Meet “The Real Mad Men of Chicago”

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Meet Ollie, the Duckbassador for Duck Donuts!

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Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

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Design Evolution: Sour Patch Kids

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Design Evolution: Hootsuite’s Owly

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If you have ever used the social media scheduling software Hootsuite, you might recall the presence of a cheeky owl there to greet you....

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A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

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For decades, we’ve spent lazy summers sipping on flavored frozen beverages from ICEE and SLUSH PUPPiE.

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

Did A Real Man Inspire The Cracker Barrel Logo?

EDITORS PICKS

Throwback: Mr. Bubble

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Splish splash! For more than 50 years, Mr. Bubble has been America’s favorite bath time buddy for kids of all ages as one of the top-selling bubble baths.

Who (or What) is ampm’s Toomgis?

Why Brand Mascots Go Gaga for Cereal

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

What Happened To Hazelnut, The New M&M’S Spokescandy?!

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