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Heather Taylor

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Icon Researcher & Blogger at Advertising Week

7 Brand Mascots Heading to the Macy’s Thanksgiving Day Parade 2021

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Aldi UK’s Christmas Advert Debuts: Kevin the Carrot Helps Ebanana Scrooge...

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5 Fun Facts About Snuggle Bear

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Kevin the Carrot, Retired? Aldi UK Ushers in “New Tradition” with...

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Energizer’s Holiday Ad Gifts a Family Its Iconic Energizer Bunny

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The Sleepytime Bear Wakes Up!

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7 Spooktacular Commercials Featuring Brand Mascots Celebrating Halloween

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Betty Crocker Celebrates Centenarian Birthday

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Video: Celebrate Charlie the Tuna’s 60th Birthday Bash!

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Introducing the 2021 Madison Avenue Walk of Fame Winners!

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5 Fun Facts About Snuggle Bear

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1986 marked the birth of one of advertising’s most cuddly, and snuggly, brand mascots: Snuggle Bear! Snuggle Bear represents the Snuggle brand with products including...

Aldi UK’s Christmas Advert Debuts: Kevin the Carrot Helps Ebanana Scrooge...

7 Brand Mascots Heading to the Macy’s Thanksgiving Day Parade 2021

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Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

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We’ve shared magical facts you might not have known about Ernie Keebler and taken 360 readers on a tour of the Keebler Hollow Tree. Now, we’re sharing more about the elves themselves and their distinctive personalities.

These Are The Top 5 GEICO Commercials Of All Time

Dig It! All About The Honey Smacks Dig’em Frog

EDITORS PICKS

Who is Captain Morgan?

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Ahoy, AW360 readers it’s National Rum Day! As we toast one another with a rum and Coke (or two) on this holiday, we’re also reminded to “live like a captain” as Captain Morgan would say.

What Do Brand Mascots Need to Survive? Give Each Character a...

2007 Madison Avenue Walk of Fame Winner Profiles

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

What Happened To Hazelnut, The New M&M’S Spokescandy?!

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