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Heather Taylor

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Icon Researcher & Blogger at Advertising Week

Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot...

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Dramamine Debuts Its First Spokescharacter, The Drama Llama

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Meet the Frankmobile!

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Happy Birthday, Jack Box!

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The GEICO Gecko Finds a Frenemy in Will Arnett

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George The Bear Makes a Sophisticated Return to Hofmeister Beer

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The Hamburglar Returns To McDonald’s

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Happy 60th Birthday, Cap’n Crunch!

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Meet The Sea Monsters!

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How To Redesign Chicken of the Sea’s Catalina After Two Decades

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Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot...

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Who is considered the greatest cereal brand mascot of all time? When PopIcon headed to the advertising community for their take, almost everyone we...

Dramamine Debuts Its First Spokescharacter, The Drama Llama

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Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush’s...

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“Roll that beautiful bean footage!” Peyton Manning says repeatedly and seemingly to himself. He says it for over 15 seconds. Why is Manning, a...

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

EDITORS PICKS

7 Brand Mascots Providing Comfort During the Coronavirus

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What do a family of bears, a tuna in a beret, and a cheerful bald gent all have in common? These are just a few famous brand mascots representing cleaning products and nonperishable foods households have stocked up during the coronavirus.

A Guided Tour Inside the Keebler Hollow Tree

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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