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Heather Taylor

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Icon Researcher & Blogger at Advertising Week

Introducing the 2021 Madison Avenue Walk of Fame Winners!

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Meet Yipes: The Friendly Face of Fruit Stripe Gum

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Happy 60th Birthday, Charlie the Tuna!

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The Story of Sir Kensington’s: A Condiment with Intriguing Commentary

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AW Throwback: The Pillsbury Doughboy Meets Cold Spell

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How Hanna, a Dashboard Hula Girl, Became ARCO’s Spokesdoll Star

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Vegas, Baby! Join Captain Obvious for a Tour of Resorts World...

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Behind the Monster Mash: The Monster Cereals Mascots Reunite in Behind...

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Miss Chiquita Returns to Banana Labels in “A Yellow Story”

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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Introducing the 2021 Madison Avenue Walk of Fame Winners!

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Since 2004, Advertising Week has been celebrating the most treasured of icons in the advertising landscape: brand mascots. Two new characters and slogans are...

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

EDITORS PICKS

All the Brand Mascots That Made Headlines in 2017

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The past 365 days have seen our favorite characters showing up to the Super Bowl, opening pop-up restaurants, celebrating landmark birthdays, and even joining us on stage for an forgettable mascot panel live in New York City!

Looking Back at Quake, Quisp’s Biggest Rival

7 Memorable Brand Mascot Moments on The Simpsons

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

What Happened To Hazelnut, The New M&M’S Spokescandy?!

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