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Heather Taylor

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Icon Researcher & Blogger at Advertising Week

Nerf Debuts First Mascot — Murph

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Meet “The Real Mad Men of Chicago”

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Meet Ollie, the Duckbassador for Duck Donuts!

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Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

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Design Evolution: Sour Patch Kids

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Watch The Energizer Bunny Spoof True Crime in “Crime Investigators”

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Advertising’s Secret Weapon? It’s The Brand Mascot

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Cracker Jack Adds a New Face to Its Roster With Cracker...

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ChapStick Debuts New Flavor: Broccoli ChapStick!

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Can Zooey Deschanel Pass as the Real AT&T Lily?

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Nerf Debuts First Mascot — Murph

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It’s Nerf or nothin’! Nerf, the beloved Hasbro toy company, recently debuted its first-ever brand mascot. The character is named Murph and will be...

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A Look Back at Choo-Choo Charlie’s Catchy Jingles

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He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

Did A Real Man Inspire The Cracker Barrel Logo?

EDITORS PICKS

Cheesy Rider: A Look Back at the Cheetos Mouse

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Before Chester Cheetah proclaimed his favorite orange dusted, cornmeal snacks to be “dangerously cheesy,” another character represented the Cheetos brand.

Top 5 Memorable Moments When Mascots Met Santa Claus

Meet the Official Mascot for the 2018 FIFA World Cup, Zabivaka!

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

These Are The Top 5 GEICO Commercials Of All Time

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