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How Vinnie the “Danda” Was Created for Fox’s Biscuits

Heather Taylor - March 13, 2018

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

A Pup and His Toilet Paper: 5 Things You Never Knew About the Andrex Puppy

Behind the Scenes with Jackson the Muppet, Three’s Ambassador

POPULAR

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
3
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

Gimme That ‘Za: The Wacky World of Pizza Mascots

November 13, 2017

The Story of Green Giant’s Sprout

August 28, 2017

EDITORS PICKS

Presenting the 2017 Madison Avenue Walk of Fame Winners!

Heather Taylor - September 27, 2017
1
Our winners were the Energizer Bunny and Carvel Ice Cream’s Fudgie the Whale. Both icons were ecstatic about their respective wins and even prepped their own acceptance speeches! 

The Untold Story of Nestlé’s Farfel the Dog

August 8, 2017

Creating the Characters: Moz the Monster for John Lewis

December 15, 2017

MOST DISCUSSED

Meet the Serta Counting Sheep

Heather Taylor - October 10, 2017
11
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

February 21, 2018

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017
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