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How Vinnie the “Danda” Was Created for Fox’s Biscuits

Heather Taylor - March 13, 2018

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

A Pup and His Toilet Paper: 5 Things You Never Knew About the Andrex Puppy

Behind the Scenes with Jackson the Muppet, Three’s Ambassador

13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

By Heather Taylor, Editor-in-Chief, PopIcon What better way to kick off the holiday season than with the 98th Macy’s Thanksgiving Day Parade? This year’s celebration...

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

The Story of Green Giant’s Sprout

August 28, 2017

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Meet the Official Mascot for the 2018 FIFA World Cup, Zabivaka!

Heather Taylor - June 14, 2018

Welcome to the 2018 FIFA World Cup Russia!

A Look Back at Hidden Valley Ranch’s 10 Biggest Milestones

January 31, 2017

The Untold Story of Nestlé’s Farfel the Dog

August 8, 2017

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

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