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Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018

The Winners Of The 2018 Walk of Fame Icon Awards!

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Did A Real Man Inspire The Cracker Barrel Logo?

Heather Taylor - November 12, 2018

Let’s travel back in time to uncover the answer.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

The Marvelous Life Of The Little Utz Girl

January 30, 2019

EDITORS PICKS

Throwback: Rice Krispies

Heather Taylor - April 11, 2016

Snap, Crackle, Pop… Pow? Yep, you read that right. In 1955, the Rice Krispies trio was a brief quartet with an additional gnome named Pow.

Green Giant, Mr. Peanut To Grow Moustaches For Movember

November 1, 2018

Advertising’s Secret Weapon? It’s The Brand Mascot

April 19, 2022

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017