Home #AWNewYork2018
#AWNewYork2018
POPULAR
Follow Your Nose: The Staying Power of Toucan Sam
When Peter Lohmeier first joined Leo Burnett in 1974, the Kellogg’s Froot Loops account, brightly colored mascot Toucan Sam, and its tagline “Follow your nose!” had already been with the agency for four years.
EDITORS PICKS
What are Brand Mascots Tweeting About in Summer 2022?
As the esteemed PopIcon editor, I like to keep up with brand mascots and how they spend their summer vacations. Brand mascots are some...
MOST DISCUSSED
Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
