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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

Heather Taylor - November 28, 2023

Get To Know Pop-Tarts’ Agents of Crazy Good Characters!

Ernie and the Keebler Elves Hit the Road, Spread Magic for Families Everywhere in New “Magic Is Here” Campaign

Fudgie the Whale and Cookie Puss Need Your Vote For the Next Carvel Icon!

Meet The Sea Monsters!

Mr. Peanut Takes Nutty Wisecracks in Stride in “The Roast of...

Heather Taylor - February 9, 2023
0

The Roast of Mr. Peanut Is Coming To Super Bowl LVII

Heather Taylor - February 1, 2023
0

5 Reasons Why I Don’t Think Maya Rudolph Is The New...

Heather Taylor - January 24, 2023
1

Game On! Mr. Peanut Is Heading To Super Bowl LVII!

Heather Taylor - January 23, 2023
0

Looking For a New Job? Become a PLANTERS Peanutter or Oscar...

Heather Taylor - January 19, 2023
0

Could a Brand Mascot Persuade You To Eat More Vegetables?

Heather Taylor - January 11, 2023
0

The M&M’S Spokescandies Head To Super Bowl LVII For a “Legendary”...

Heather Taylor - December 28, 2022
0
A photo of 6 M&M's mascots including the latest, Purple

M&M’S Debuts First New Character — Purple — In a Decade

Heather Taylor - September 28, 2022
1

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1

Cracker Jack Adds a New Face to Its Roster With Cracker...

Heather Taylor - April 11, 2022
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
9
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

2012 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - September 16, 2016
0
As part of our countdown to Advertising Week 2016 in New York City and this year's Madison Avenue Walk of Fame, we're profiling the winners from the past 12 years; here are the winners from 2012.

The Legend of the Starbucks Siren

November 22, 2016

Throwback: Charmin’s Mr. Whipple

October 31, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

Meet the Serta Counting Sheep

October 10, 2017
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