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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

Heather Taylor - November 28, 2023

Get To Know Pop-Tarts’ Agents of Crazy Good Characters!

Ernie and the Keebler Elves Hit the Road, Spread Magic for Families Everywhere in New “Magic Is Here” Campaign

Fudgie the Whale and Cookie Puss Need Your Vote For the Next Carvel Icon!

Meet The Sea Monsters!

Mr. Peanut Takes Nutty Wisecracks in Stride in “The Roast of...

Heather Taylor - February 9, 2023
0

The Roast of Mr. Peanut Is Coming To Super Bowl LVII

Heather Taylor - February 1, 2023
0

5 Reasons Why I Don’t Think Maya Rudolph Is The New...

Heather Taylor - January 24, 2023
1

Game On! Mr. Peanut Is Heading To Super Bowl LVII!

Heather Taylor - January 23, 2023
0

Looking For a New Job? Become a PLANTERS Peanutter or Oscar...

Heather Taylor - January 19, 2023
0

Could a Brand Mascot Persuade You To Eat More Vegetables?

Heather Taylor - January 11, 2023
0

The M&M’S Spokescandies Head To Super Bowl LVII For a “Legendary”...

Heather Taylor - December 28, 2022
0
A photo of 6 M&M's mascots including the latest, Purple

M&M’S Debuts First New Character — Purple — In a Decade

Heather Taylor - September 28, 2022
1

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1

Cracker Jack Adds a New Face to Its Roster With Cracker...

Heather Taylor - April 11, 2022
0
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POPULAR

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

Heather Taylor - June 29, 2021
2
If you’ve ever been to a Vineyard Vines storefront or browsed the website for the popular apparel and accessory company, chances are you may recognize their grinning, pink whale logo. What you may not know, however, is that there is a rich history behind this whale and the company.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

July 16, 2018

EDITORS PICKS

Design Evolution: Quaker Man

Heather Taylor - December 13, 2016
1
If you take a stroll down the cereal aisle, you’re bound to find this icon and his cheery grin, white hair, and Quaker hat greeting you from a box of instant oatmeal. He’s Larry, the Quaker man mascot for Quaker Oats

How the Clydesdales Became The Symbols of Budweiser

December 13, 2017

Who is That Man on the Whitman’s Sampler Box?

February 13, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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