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PopIcon Throwback: Eskimo Pie Kid

Heather Taylor - July 24, 2018

Rice Krispies Treats Launches “Love Notes” In Partnership with National Federation of the Blind

Inside the Keebler Hollow Tree Pop-Up Event

How Seth Werner Turned a Cluster of Grapes Into the California Raisins

Design Evolution: Mr. Peanut

Throwback: The M&M’s Candy Man

Heather Taylor - December 4, 2017
0

Bill Hader Introduces Fans to “Flavor Stacking” in Pringles’ First Super...

Heather Taylor - January 24, 2018
0

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

Heather Taylor - April 5, 2018
1

The Energizer Bunny Landed a New Gig at PEEPS!

Heather Taylor - April 1, 2018
0

How Vinnie the “Danda” Was Created for Fox’s Biscuits

Heather Taylor - March 13, 2018
0

Who is Little Debbie?

Heather Taylor - November 6, 2017
1

Every Brand Mascot Featured in Super Bowl 52

Heather Taylor - February 5, 2018
1

The Tale of Skiro the Squirrel

Heather Taylor - March 17, 2017
0

A Guided Tour Inside the Keebler Hollow Tree

Heather Taylor - January 3, 2017
0

Who is That Man on the Whitman’s Sampler Box?

Heather Taylor - February 13, 2018
1
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

Meet the Hostess Gang!

June 4, 2018

Follow Your Nose: The Staying Power of Toucan Sam

July 18, 2018

EDITORS PICKS

2010 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - September 12, 2016
0
As part of our countdown to Advertising Week 2016 in New York City and this year's Madison Avenue Walk of Fame, we're profiling the winners from the past 12 years; here are the winners from 2010.

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

April 5, 2018

The Return of the Gorton’s Fisherman

February 15, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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