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PopIcon Throwback: Eskimo Pie Kid

Heather Taylor - July 24, 2018

Rice Krispies Treats Launches “Love Notes” In Partnership with National Federation of the Blind

Inside the Keebler Hollow Tree Pop-Up Event

How Seth Werner Turned a Cluster of Grapes Into the California Raisins

Design Evolution: Mr. Peanut

Throwback: The M&M’s Candy Man

Heather Taylor - December 4, 2017
0

Bill Hader Introduces Fans to “Flavor Stacking” in Pringles’ First Super...

Heather Taylor - January 24, 2018
0

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

Heather Taylor - April 5, 2018
1

The Energizer Bunny Landed a New Gig at PEEPS!

Heather Taylor - April 1, 2018
0

How Vinnie the “Danda” Was Created for Fox’s Biscuits

Heather Taylor - March 13, 2018
0

Who is Little Debbie?

Heather Taylor - November 6, 2017
1

Every Brand Mascot Featured in Super Bowl 52

Heather Taylor - February 5, 2018
1

The Tale of Skiro the Squirrel

Heather Taylor - March 17, 2017
0

A Guided Tour Inside the Keebler Hollow Tree

Heather Taylor - January 3, 2017
0

Who is That Man on the Whitman’s Sampler Box?

Heather Taylor - February 13, 2018
1
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POPULAR

Whatever Happened to Play-Doh Pete?

Heather Taylor - March 26, 2018
0
If you grew up with Hasbro’s Play-Doh, chances are you probably remember the little guy clad in the red beret on the packaging.

Dig It! All About The Honey Smacks Dig’em Frog

November 5, 2018

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

The Real Life Inspiration Behind the Sun-Maid Girl

Heather Taylor - May 8, 2017
0
Her face has adorned boxes of Sun-Maid raisins for years, a smiling young woman in a simple white shirt with dark curled hair. She wears a red bonnet on her head that ties underneath her neck and carries a basket overflowing with ripe, green grapes — grapes that will no doubt be made into raisins very soon!

2012 Madison Avenue Walk of Fame Winner Profiles

September 16, 2016

The Secret Life of Mr. Jelly Belly

April 20, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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