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How The Chips Ahoy Cookie Guy Uses His Eyes To Become A Master Storyteller

Heather Taylor - March 22, 2019

The Marvelous Life Of The Little Utz Girl

How Seth Werner Turned a Cluster of Grapes Into the California Raisins

Pringles Will Address Age-Old Snacking Problem During Super Bowl 2022

Mr. Peanut’s NUTmobile Versus Toyota: Who Will Win The Race?

M&M’S Spokescandies Debut Star-Studded Appearances at Oscars 2020

Heather Taylor - February 10, 2020
0

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

Heather Taylor - November 13, 2017
3

Red, Yellow, And Orange Are “Bad Passengers” In M&M’S Super Bowl...

Heather Taylor - January 31, 2019
0

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1

Could a Brand Mascot Persuade You To Eat More Vegetables?

Heather Taylor - January 11, 2023
0

Oreo is Turning 110!

Heather Taylor - January 18, 2022
1

M&M’S Spokescandies Change Colors in Sweet Social Distancing Tribute

Heather Taylor - July 28, 2020
0

Brand Mascots Pay Tribute Via Tweets to the Iconic Mr. Peanut

Heather Taylor - January 24, 2020
0

Introducing Mr. IPA-Nut, Planters First Craft Beer

Heather Taylor - October 25, 2018
0

5 Reasons Why I Don’t Think Maya Rudolph Is The New...

Heather Taylor - January 24, 2023
1
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POPULAR

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
5
For nearly 50 years, boxes of Celestial Seasonings herbal tea have been adorned with rich illustrations of the Sleepytime Bear. He is a brown...

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

Throwback: Hawaiian Punch’s Punchy

Heather Taylor - July 18, 2016
0
Clad in a blue and white striped shirt, a stylized red straw hat, and seldom far from ocean waves, it’s impossible not to immediately recognize Punchy, the brand mascot for Hawaiian Punch fruit punch drinks.

A Look Back at the Olympic Mascots: 2000s – 2010s

August 3, 2016

Throwback: Mountain Dew’s Willy the Hillbilly

June 12, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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