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The Queen Behind Wilhelmina Mints

Heather Taylor - June 26, 2019

Design Evolution: Sour Patch Kids

JELL-O Play Debuts “The JELL-O Wobz” Characters as Imperfection Champions

Meet Prince Cheddward, the Cheez-It Bowl’s First-Ever Mascot!

PEEPS Rings In New Year With 10th Annual PEEPS Chick Drop

Will Chester Cheetah Make a Cheetos Cameo During the Super Bowl?

Heather Taylor - January 26, 2022
1

PEEPS Rings In New Year With 10th Annual PEEPS Chick Drop

Heather Taylor - December 31, 2018
0

7 Brand Mascots We Wish Would Take Over Our Social Media...

Heather Taylor - August 22, 2017
0

Oreo is Turning 110!

Heather Taylor - January 18, 2022
1

Carvel’s Fudgie the Whale Turns 40! Peek into His Cool World

Heather Taylor - June 29, 2017
0

Cheesy Rider: A Look Back at the Cheetos Mouse

Heather Taylor - March 27, 2018
3

The Roast of Mr. Peanut Is Coming To Super Bowl LVII

Heather Taylor - February 1, 2023
0

6 Fun Facts About the California Raisins Worth Hearing Through the...

Heather Taylor - June 22, 2016
0

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1

Chester Cheetah Becomes First Brand Icon To Portray Colonel Sanders

Heather Taylor - July 1, 2019
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Dig It! All About The Honey Smacks Dig’em Frog

November 5, 2018

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

Heather Taylor - August 16, 2018
1
When John Galardi founded Wienerschnitzel in 1961, it’s unlikely he could have known that his humble hot dog hut would grow to become the world’s largest hot dog chain.

10 Brand Mascots We’d Dress Up As For Halloween

October 25, 2017

Remembering Kate Spade’s Most Iconic Advertisements

June 6, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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