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The Sleepytime Bear Wakes Up!

Heather Taylor - November 3, 2021

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

The Kool-Aid Man Is Back!

Breaking News: The Kool-Aid Man Is Missing!

The Kool-Aid Man, Lil Jon Team Up With TikTok For An...

Heather Taylor - December 4, 2019
0

UFO-Yeah! Kool-Aid Debuts New Drink Mix That’s Out Of This World

Heather Taylor - September 19, 2019
0

The Kool-Aid Man Crashes Soundcloud With OH YEAH! Anthem

Heather Taylor - August 20, 2019
0

A Tale Of Fire, Ice, And Kool Aid: The Kool-Aid Man...

Heather Taylor - April 11, 2019
1

Ken Stewart, Creator Of Coca-Cola Polar Bears, Reflects On Their 25th...

Heather Taylor - December 17, 2018
2

A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

Heather Taylor - July 16, 2018
1

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

Heather Taylor - April 30, 2018
0

Putting the “Kool” Back in Kool-Aid

Heather Taylor - April 25, 2018
1

Who Was the Coca-Cola Sprite Boy?

Heather Taylor - December 20, 2017
0

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
7
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

A Very Monster Cereals Halloween

Heather Taylor - October 30, 2017
0
The Monster Cereals icons are back to celebrate Halloween — and this year, they’ve brought along their special, spooky friends from General Mills.

‘Ketch Up’ With the WienerFleet!

February 26, 2018

A Look Back at the Olympic Mascots: 2000s – 2010s

August 3, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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