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The Sleepytime Bear Wakes Up!

Heather Taylor - November 3, 2021

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Ready to Reverse Trick-or-Treat with the Kool-Aid Man?

The Kool-Aid Man Is Back!

Breaking News: The Kool-Aid Man Is Missing!

The Kool-Aid Man, Lil Jon Team Up With TikTok For An...

Heather Taylor - December 4, 2019
0

UFO-Yeah! Kool-Aid Debuts New Drink Mix That’s Out Of This World

Heather Taylor - September 19, 2019
0

The Kool-Aid Man Crashes Soundcloud With OH YEAH! Anthem

Heather Taylor - August 20, 2019
0

A Tale Of Fire, Ice, And Kool Aid: The Kool-Aid Man...

Heather Taylor - April 11, 2019
1

Ken Stewart, Creator Of Coca-Cola Polar Bears, Reflects On Their 25th...

Heather Taylor - December 17, 2018
2

A Tale of Two Slushies: ICEE Bear and SLUSH PUPPiE

Heather Taylor - July 16, 2018
2

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

Heather Taylor - April 30, 2018
0

Putting the “Kool” Back in Kool-Aid

Heather Taylor - April 25, 2018
1

Who Was the Coca-Cola Sprite Boy?

Heather Taylor - December 20, 2017
0

Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus

Heather Taylor - December 19, 2017
0
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

April 30, 2018

Just Who is the Elf on the Shelf?

December 5, 2018

EDITORS PICKS

Every Brand Mascot Featured in the 2017 Macy’s Thanksgiving Day Parade

Heather Taylor - November 22, 2017
1
From floats to balloons, here’s a look at the icons you can expect to see take Manhattan with their larger than life appearances this year.

All About Soohorang and Bandabi, the PyeongChang 2018 Winter Olympic Mascots

January 22, 2018

Advertising’s Secret Weapon? It’s The Brand Mascot

April 19, 2022

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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