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Insurance

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The Best Kind of Mayhem

Heather Taylor - June 16, 2016

A Cinderella Story, As Told by the GEICO Gecko

Geico Gecko parody as a large movie monster looking in on a couple through their window

What If The GEICO Gecko Was a Geckosaurus?

Join Us At The “Building Characters” Panel At #AWNewYork!

GEICO Reveals What Happens When A Lobster Crashes A Hot Tub Party

A Cinderella Story, As Told by the GEICO Gecko

Heather Taylor - March 21, 2022
0

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10

The GEICO Gecko Finds a Frenemy in Will Arnett

Heather Taylor - May 10, 2023
0

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4

Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and...

Heather Taylor - June 29, 2022
0
Geico Gecko parody as a large movie monster looking in on a couple through their window

What If The GEICO Gecko Was a Geckosaurus?

Heather Taylor - September 19, 2022
1

GEICO Reveals What Happens When A Lobster Crashes A Hot Tub...

Heather Taylor - May 16, 2019
0

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

Heather Taylor - October 14, 2019
3

Progressive’s Big Jim Is Here To Save The Day! (Kind Of)

Heather Taylor - October 18, 2018
0

What It’s Like To WFH With Progressive Insurance

Heather Taylor - May 7, 2020
0
12Page 1 of 2

POPULAR

How Webster The Duck Became The Face of Drake’s Cakes

Heather Taylor - August 27, 2019
0
Legend — or rather, Drake’s Cakes lore — has it that a duck named Webster was born to be the face of the snack brand.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

August 1, 2018

EDITORS PICKS

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

Heather Taylor - April 30, 2018
0
This summer, 7UP enthusiasts in India will be heading “Back to Cool” with the soft drink’s new campaign made specifically with nostalgia in mind.

Throwback: The M&M’s Candy Man

December 4, 2017

What It’s Like to Trek the World with Travelocity’s Roaming Gnome

May 23, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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