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Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and Other Bundles”

Heather Taylor - June 29, 2022

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

What It’s Like To WFH With Progressive Insurance

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See What Happens When Farmers Insurance Sends Professor Burke To Sesame...

Heather Taylor - October 1, 2019
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The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

Heather Taylor - October 14, 2019
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How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
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Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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Geico Gecko parody as a large movie monster looking in on a couple through their window

What If The GEICO Gecko Was a Geckosaurus?

Heather Taylor - September 19, 2022
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How Aflac Turned Their Iconic Duck Into A Comforting Companion For...

Heather Taylor - July 10, 2019
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What It’s Like To WFH With Progressive Insurance

Heather Taylor - May 7, 2020
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The GEICO Gecko Finds a Frenemy in Will Arnett

Heather Taylor - May 10, 2023
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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
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How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
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For nearly 50 years, boxes of Celestial Seasonings herbal tea have been adorned with rich illustrations of the Sleepytime Bear. He is a brown...

Just Who is the Elf on the Shelf?

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EDITORS PICKS

7 Magically Delicious Facts About Lucky the Leprechaun

Heather Taylor - March 15, 2017
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A sprightly, cheerful character, Lucky has never been as interested in the pot of gold under the rainbow as he is in the marshmallow-filled bowls of his beloved Lucky Charms.

How the Clydesdales Became The Symbols of Budweiser

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

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