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The GEICO Gecko Finds a Frenemy in Will Arnett

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Progressive’s Big Jim Is Here To Save The Day! (Kind Of)

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Heather Taylor - June 16, 2016
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Heather Taylor - December 19, 2019
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What If The GEICO Gecko Was a Geckosaurus?

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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How Aflac Turned Their Iconic Duck Into A Comforting Companion For...

Heather Taylor - July 10, 2019
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The GEICO Gecko Finds a Frenemy in Will Arnett

Heather Taylor - May 10, 2023
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GEICO Reveals What Happens When A Lobster Crashes A Hot Tub...

Heather Taylor - May 16, 2019
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What Happens When Progressive Takes a Break from Work?

Heather Taylor - May 4, 2021
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Progressive’s Big Jim Is Here To Save The Day! (Kind Of)

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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Design Evolution: Sunny, Raisin Bran’s Mascot

Heather Taylor - June 21, 2023
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What do you know about Sunny, the friendly face of Kellogg’s Raisin Bran? Maybe you have a vague memory he used to go by...

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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EDITORS PICKS

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Heather Taylor - March 13, 2023
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After two decades, Catalina, the iconic mermaid mascot for Chicken of the Sea International (COSI), received a makeover in January 2023. How does one refresh...

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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Looking Back at Quake, Quisp’s Biggest Rival

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