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Insurance

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GEICO Reveals What Happens When A Lobster Crashes A Hot Tub Party

Heather Taylor - May 16, 2019

A Cinderella Story, As Told by the GEICO Gecko

How Aflac Turned Their Iconic Duck Into A Comforting Companion For Children With Cancer

The GEICO Gecko Finds a Frenemy in Will Arnett

See What Happens When Farmers Insurance Sends Professor Burke To Sesame Street

The Best Kind of Mayhem

Heather Taylor - June 16, 2016
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7 Brand Mascots We Wish Would Take Over Our Social Media...

Heather Taylor - August 22, 2017
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See What Happens When Farmers Insurance Sends Professor Burke To Sesame...

Heather Taylor - October 1, 2019
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Geico: Sequels Stars Classic Insurance Mascots Making Comebacks

Heather Taylor - December 19, 2019
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Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018
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How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What It’s Like To WFH With Progressive Insurance

Heather Taylor - May 7, 2020
0

GEICO Reveals What Happens When A Lobster Crashes A Hot Tub...

Heather Taylor - May 16, 2019
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Progressive’s Big Jim Is Here To Save The Day! (Kind Of)

Heather Taylor - October 18, 2018
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
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Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

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Did A Real Man Inspire The Cracker Barrel Logo?

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EDITORS PICKS

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

Heather Taylor - October 17, 2017
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It’s a safe bet to say that all of us are Toys”R”Us kids, thanks to Charles P. Lazarus who founded the iconic company in June 1957.

Design Evolution: Sunny, Raisin Bran’s Mascot

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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Meet the Serta Counting Sheep

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