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The GEICO Gecko Finds a Frenemy in Will Arnett

Heather Taylor - May 10, 2023

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and Other Bundles”

See What Happens When Farmers Insurance Sends Professor Burke To Sesame Street

A Cinderella Story, As Told by the GEICO Gecko

Heather Taylor - March 21, 2022
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Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018
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The Best Kind of Mayhem

Heather Taylor - June 16, 2016
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47

GEICO Reveals What Happens When A Lobster Crashes A Hot Tub...

Heather Taylor - May 16, 2019
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What It’s Like To WFH With Progressive Insurance

Heather Taylor - May 7, 2020
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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
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Geico Gecko parody as a large movie monster looking in on a couple through their window

What If The GEICO Gecko Was a Geckosaurus?

Heather Taylor - September 19, 2022
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What Happens When Progressive Takes a Break from Work?

Heather Taylor - May 4, 2021
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How Aflac Turned Their Iconic Duck Into A Comforting Companion For...

Heather Taylor - July 10, 2019
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

AWEurope Throwback: The Country Life Buttermen

May 3, 2021

Dig It! All About The Honey Smacks Dig’em Frog

November 5, 2018

EDITORS PICKS

Design Evolution: Geoffrey the Giraffe of Toys“R”Us

Heather Taylor - October 17, 2017
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It’s a safe bet to say that all of us are Toys”R”Us kids, thanks to Charles P. Lazarus who founded the iconic company in June 1957.

Cheesy Rider: A Look Back at the Cheetos Mouse

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MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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