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Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018

Geico: Sequels Stars Classic Insurance Mascots Making Comebacks

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

7 Brand Mascots We Wish Would Take Over Our Social Media Accounts

GEICO Reveals What Happens When A Lobster Crashes A Hot Tub...

Heather Taylor - May 16, 2019
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What Happens When Progressive Takes a Break from Work?

Heather Taylor - May 4, 2021
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The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

Heather Taylor - October 14, 2019
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Geico Gecko parody as a large movie monster looking in on a couple through their window

What If The GEICO Gecko Was a Geckosaurus?

Heather Taylor - September 19, 2022
1

Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018
0

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4

Geico: Sequels Stars Classic Insurance Mascots Making Comebacks

Heather Taylor - December 19, 2019
0

The GEICO Gecko Finds a Frenemy in Will Arnett

Heather Taylor - May 10, 2023
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The Best Kind of Mayhem

Heather Taylor - June 16, 2016
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A Cinderella Story, As Told by the GEICO Gecko

Heather Taylor - March 21, 2022
0
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POPULAR

All About Snap, Crackle, and Pop from Rice Krispies

Heather Taylor - June 26, 2017
2
One of the greatest mascot trios in advertising history lives in the cereal aisle of grocery stores, and yet they remain a mystery to so many breakfast enthusiasts. What do we really know about Snap, Crackle, and Pop, the faces behind Kellogg’s Rice Krispies?

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

The Marvelous Life Of The Little Utz Girl

January 30, 2019

EDITORS PICKS

Presenting the 2016 Madison Avenue Walk of Fame Winners!

Heather Taylor - September 28, 2016
0
The votes are in, the polls have closed, and Decision 2016 has been made!

Looking For a New Job? Become a PLANTERS Peanutter or Oscar...

January 19, 2023

Throwback: Charmin’s Mr. Whipple

October 31, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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