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A Cinderella Story, As Told by the GEICO Gecko

Heather Taylor - March 21, 2022

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and Other Bundles”

Progressive’s Big Jim Is Here To Save The Day! (Kind Of)

See What Happens When Farmers Insurance Sends Professor Burke To Sesame...

Heather Taylor - October 1, 2019
0

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47

7 Brand Mascots We Wish Would Take Over Our Social Media...

Heather Taylor - August 22, 2017
0

A Cinderella Story, As Told by the GEICO Gecko

Heather Taylor - March 21, 2022
0

How Aflac Turned Their Iconic Duck Into A Comforting Companion For...

Heather Taylor - July 10, 2019
0

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4

Geico: Sequels Stars Classic Insurance Mascots Making Comebacks

Heather Taylor - December 19, 2019
0

Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and...

Heather Taylor - June 29, 2022
0

The GEICO Gecko Finds a Frenemy in Will Arnett

Heather Taylor - May 10, 2023
0
Geico Gecko parody as a large movie monster looking in on a couple through their window

What If The GEICO Gecko Was a Geckosaurus?

Heather Taylor - September 19, 2022
1
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

Here’s What Happens When Brand Mascots Meet Santa Claus

Heather Taylor - December 8, 2017
0
When a mascot meets Santa, magic happens. These are no ordinary encounters. Sometimes he’s there to offer a helping hand or share a heartwarming message.

How Many Icons Can You Spot In The Clio Awards Digital...

August 20, 2019

Meet Inori Aizawa, the Anime Personification Behind Internet Explorer

May 31, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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