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Geico Gecko parody as a large movie monster looking in on a couple through their window

What If The GEICO Gecko Was a Geckosaurus?

Heather Taylor - September 19, 2022

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

Join Us At The “Building Characters” Panel At #AWNewYork!

GEICO Reveals What Happens When A Lobster Crashes A Hot Tub Party

The GEICO Gecko Finds a Frenemy in Will Arnett

Progressive’s Big Jim Is Here To Save The Day! (Kind Of)

Heather Taylor - October 18, 2018
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What Happens When Progressive Takes a Break from Work?

Heather Taylor - May 4, 2021
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How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
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7 Brand Mascots We Wish Would Take Over Our Social Media...

Heather Taylor - August 22, 2017
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The GEICO Gecko Finds a Frenemy in Will Arnett

Heather Taylor - May 10, 2023
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47

A Cinderella Story, As Told by the GEICO Gecko

Heather Taylor - March 21, 2022
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Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018
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What It’s Like To WFH With Progressive Insurance

Heather Taylor - May 7, 2020
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Geico: Sequels Stars Classic Insurance Mascots Making Comebacks

Heather Taylor - December 19, 2019
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
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He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

November 12, 2024

The Story of Green Giant’s Sprout

August 28, 2017

EDITORS PICKS

The Face Behind the Gerber Baby

Heather Taylor - January 16, 2017
0
When Ann Turner Cook turned 90 years old in 2016, it was a monumental occasion. Aside from being a big birthday for Cook, it was also a landmark day for one of the world’s most recognizable brand icons, the Gerber Baby, who was sketched off of her likeness.

They Build Character: Interview with Pat and Amy Giles of Danger...

March 7, 2017

7 Brand Mascots We Wish Would Take Over Our Social Media...

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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