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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

Geico Gecko parody as a large movie monster looking in on a couple through their window

What If The GEICO Gecko Was a Geckosaurus?

Join Us At The “Building Characters” Panel At #AWNewYork!

Progressive’s Big Jim Is Here To Save The Day! (Kind Of)

A Cinderella Story, As Told by the GEICO Gecko

Heather Taylor - March 21, 2022
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The GEICO Gecko Finds a Frenemy in Will Arnett

Heather Taylor - May 10, 2023
0

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4

What Happens When Progressive Takes a Break from Work?

Heather Taylor - May 4, 2021
0

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

Heather Taylor - October 14, 2019
3

The Best Kind of Mayhem

Heather Taylor - June 16, 2016
0

Geico: Sequels Stars Classic Insurance Mascots Making Comebacks

Heather Taylor - December 19, 2019
0

Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and...

Heather Taylor - June 29, 2022
0

Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018
0
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

A Look Back at the Olympic Mascots: 1990s

Heather Taylor - July 28, 2016
0
In the second installment of our look back at the mascots of the Olympic Games, we’re making the 1990s a separate decade all of their own.

7 Memorable Brand Mascot Moments on The Simpsons

February 7, 2018

How the Clydesdales Became The Symbols of Budweiser

December 13, 2017

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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