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GEICO Reveals What Happens When A Lobster Crashes A Hot Tub Party

Heather Taylor - May 16, 2019

What It’s Like To WFH With Progressive Insurance

Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and Other Bundles”

Geico Gecko parody as a large movie monster looking in on a couple through their window

What If The GEICO Gecko Was a Geckosaurus?

See What Happens When Farmers Insurance Sends Professor Burke To Sesame Street

See What Happens When Farmers Insurance Sends Professor Burke To Sesame...

Heather Taylor - October 1, 2019
0

How Aflac Turned Their Iconic Duck Into A Comforting Companion For...

Heather Taylor - July 10, 2019
0

Geico: Sequels Stars Classic Insurance Mascots Making Comebacks

Heather Taylor - December 19, 2019
0

What Happens When Progressive Takes a Break from Work?

Heather Taylor - May 4, 2021
0

Progressive’s Big Jim Is Here To Save The Day! (Kind Of)

Heather Taylor - October 18, 2018
0

A Cinderella Story, As Told by the GEICO Gecko

Heather Taylor - March 21, 2022
0

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10

Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018
0

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

The Real Life Inspiration Behind the Sun-Maid Girl

Heather Taylor - May 8, 2017
0
Her face has adorned boxes of Sun-Maid raisins for years, a smiling young woman in a simple white shirt with dark curled hair. She wears a red bonnet on her head that ties underneath her neck and carries a basket overflowing with ripe, green grapes — grapes that will no doubt be made into raisins very soon!

9 Things You Never Knew About Morris the Cat

April 26, 2017

Throwback: Wally Bird from Western Airlines

January 23, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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