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Insurance

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What Happens When Progressive Takes a Break from Work?

Heather Taylor - May 4, 2021

The Best Kind of Mayhem

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See What Happens When Farmers Insurance Sends Professor Burke To Sesame Street

The GEICO Gecko Finds a Frenemy in Will Arnett

Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018
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How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
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Progressive’s Big Jim Is Here To Save The Day! (Kind Of)

Heather Taylor - October 18, 2018
0

The Best Kind of Mayhem

Heather Taylor - June 16, 2016
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See What Happens When Farmers Insurance Sends Professor Burke To Sesame...

Heather Taylor - October 1, 2019
0

How Aflac Turned Their Iconic Duck Into A Comforting Companion For...

Heather Taylor - July 10, 2019
0

What It’s Like To WFH With Progressive Insurance

Heather Taylor - May 7, 2020
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A Cinderella Story, As Told by the GEICO Gecko

Heather Taylor - March 21, 2022
0

What Happens When Progressive Takes a Break from Work?

Heather Taylor - May 4, 2021
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The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

Heather Taylor - October 14, 2019
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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

The Marvelous Life Of The Little Utz Girl

January 30, 2019

The Panda Behind the World Wildlife Fund’s Logo

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EDITORS PICKS

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor - October 11, 2016
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He’s flying — or rather, swimming — solo and identifies as neither left nor right-winger, but an alTUNAtive candidate instead.

Meet the Pillsbury Doughboy’s Family!

July 11, 2017

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

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