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Geico: Sequels Stars Classic Insurance Mascots Making Comebacks

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The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

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How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

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What It’s Like To WFH With Progressive Insurance

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The GEICO Gecko Finds a Frenemy in Will Arnett

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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How Aflac Turned Their Iconic Duck Into A Comforting Companion For...

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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Join Us At The “Building Characters” Panel At #AWNewYork!

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The Best Kind of Mayhem

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Tour de Trix: How the Trix Rabbit Finally Got to Eat...

Heather Taylor -
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The long defeated Trix Rabbit has only officially eaten a bowl of his own cereal three times.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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EDITORS PICKS

Design Evolution: Tony the Tiger

Heather Taylor -
0
For over 50 years, Tony the Tiger has advocated how “Gr-r-reat!” Frosted Flakes cereal is for breakfast in the morning.

Celebrating National Ravioli Day with Chef Boyardee

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MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Meet the Serta Counting Sheep

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