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Insurance

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A Cinderella Story, As Told by the GEICO Gecko

Heather Taylor - March 21, 2022
Geico Gecko parody as a large movie monster looking in on a couple through their window

What If The GEICO Gecko Was a Geckosaurus?

The Best Kind of Mayhem

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

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Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018
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GEICO Reveals What Happens When A Lobster Crashes A Hot Tub...

Heather Taylor - May 16, 2019
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The GEICO Gecko Finds a Frenemy in Will Arnett

Heather Taylor - May 10, 2023
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7 Brand Mascots We Wish Would Take Over Our Social Media...

Heather Taylor - August 22, 2017
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The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

Heather Taylor - October 14, 2019
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See What Happens When Farmers Insurance Sends Professor Burke To Sesame...

Heather Taylor - October 1, 2019
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What Happens When Progressive Takes a Break from Work?

Heather Taylor - May 4, 2021
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Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and...

Heather Taylor - June 29, 2022
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How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
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A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

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EDITORS PICKS

AWEurope Throwback: The Country Life Buttermen

Heather Taylor - May 3, 2021
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If you grew up with Country Life Butter during the 1970s and 1980s, there’s a good chance you may remember their four mascots the...

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 2)

September 13, 2017

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

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