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Insurance

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Geico: Sequels Stars Classic Insurance Mascots Making Comebacks

Heather Taylor - December 19, 2019

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Progressive’s Big Jim Is Here To Save The Day! (Kind Of)

See What Happens When Farmers Insurance Sends Professor Burke To Sesame Street

Geico Gecko parody as a large movie monster looking in on a couple through their window

What If The GEICO Gecko Was a Geckosaurus?

See What Happens When Farmers Insurance Sends Professor Burke To Sesame...

Heather Taylor - October 1, 2019
0

7 Brand Mascots We Wish Would Take Over Our Social Media...

Heather Taylor - August 22, 2017
0

What Happens When Progressive Takes a Break from Work?

Heather Taylor - May 4, 2021
0

What It’s Like To WFH With Progressive Insurance

Heather Taylor - May 7, 2020
0

Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018
0

A Cinderella Story, As Told by the GEICO Gecko

Heather Taylor - March 21, 2022
0

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

Heather Taylor - October 14, 2019
3

Geico: Sequels Stars Classic Insurance Mascots Making Comebacks

Heather Taylor - December 19, 2019
0

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
12Page 1 of 2

POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

Design Evolution: Mr. Clean

July 6, 2016

EDITORS PICKS

Throwback: Nesquik Bunny

Heather Taylor - October 5, 2016
0
In the 1950s, Nestlé’s Quik chocolate powdered flavoring mix introduced a new flavor to grocery shelves — strawberry.

How Vinnie the “Danda” Was Created for Fox’s Biscuits

March 13, 2018

Who Was the Coca-Cola Sprite Boy?

December 20, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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