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Insurance

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What Happens When Progressive Takes a Break from Work?

Heather Taylor - May 4, 2021

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

The Best Kind of Mayhem

Geico: Sequels Stars Classic Insurance Mascots Making Comebacks

Join Us At The “Building Characters” Panel At #AWNewYork!

What Happens When Progressive Takes a Break from Work?

Heather Taylor - May 4, 2021
0

Progressive’s Big Jim Is Here To Save The Day! (Kind Of)

Heather Taylor - October 18, 2018
0

Geico: Sequels Stars Classic Insurance Mascots Making Comebacks

Heather Taylor - December 19, 2019
0

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10

Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018
0

The GEICO Gecko Finds a Frenemy in Will Arnett

Heather Taylor - May 10, 2023
0

Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and...

Heather Taylor - June 29, 2022
0

7 Brand Mascots We Wish Would Take Over Our Social Media...

Heather Taylor - August 22, 2017
0

How Aflac Turned Their Iconic Duck Into A Comforting Companion For...

Heather Taylor - July 10, 2019
0
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POPULAR

See What Happens When Farmers Insurance Sends Professor Burke To Sesame...

Heather Taylor - October 1, 2019
0
Sesame Street and the Jim Henson Company worked closely with ad agency RPA to place their beloved characters into the Farmers Insurance “We Know From Experience” campaign. Sesame Street turns 50 in 2019, and Farmers is helping celebrate with Muppets that reenact real customer claims.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Dig It! All About The Honey Smacks Dig’em Frog

November 5, 2018

EDITORS PICKS

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0
As we celebrate Earth Day on April 22nd and reflect on the ways we can give back to nature, the first brand mascot that comes to mind in that thought process is Smokey Bear.

Happy 70th Anniversary, Reynolds Wrap!

July 10, 2017

Advertising’s 10 Most Stylish Brand Icons

June 6, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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