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How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018

The Best Kind of Mayhem

7 Brand Mascots We Wish Would Take Over Our Social Media Accounts

Geico: Sequels Stars Classic Insurance Mascots Making Comebacks

What It’s Like To WFH With Progressive Insurance

What Happens When Progressive Takes a Break from Work?

Heather Taylor - May 4, 2021
0

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10

Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018
0

A Cinderella Story, As Told by the GEICO Gecko

Heather Taylor - March 21, 2022
0

Progressive’s Big Jim Is Here To Save The Day! (Kind Of)

Heather Taylor - October 18, 2018
0

Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and...

Heather Taylor - June 29, 2022
0

GEICO Reveals What Happens When A Lobster Crashes A Hot Tub...

Heather Taylor - May 16, 2019
0
Geico Gecko parody as a large movie monster looking in on a couple through their window

What If The GEICO Gecko Was a Geckosaurus?

Heather Taylor - September 19, 2022
1

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47

The GEICO Gecko Finds a Frenemy in Will Arnett

Heather Taylor - May 10, 2023
0
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POPULAR

The Untold Story of Nestlé’s Farfel the Dog

Heather Taylor - August 8, 2017
3
Before the Nesquik Bunny hopped onto grocery shelves and decades before streaming television, a spunky pup harmonized about the delicious taste of chocolate-flavored milk on black and white TV screens everywhere.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Scrubby, Poppy, Mindy, and Sudsy: Meet the Scrubbing Bubbles!

February 1, 2017

EDITORS PICKS

AW Goes to Hollywood: The Backstories Behind Three Beloved Silver Screen...

Heather Taylor - August 15, 2016
0
What do a roaring lion, a woman carrying a torch, and a solitary fisherman all have in common? Each is an instantly recognizable longstanding film studio icon.

Which Characters Will Be At The 2018 Macy’s Thanksgiving Day Parade?

November 14, 2018

Leo Burnett’s Oral History, As Told By 8 Former Creatives: Part...

September 19, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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