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How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018

The Best Kind of Mayhem

7 Brand Mascots We Wish Would Take Over Our Social Media Accounts

Geico: Sequels Stars Classic Insurance Mascots Making Comebacks

What It’s Like To WFH With Progressive Insurance

What Happens When Progressive Takes a Break from Work?

Heather Taylor - May 4, 2021
0

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10

Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018
0

A Cinderella Story, As Told by the GEICO Gecko

Heather Taylor - March 21, 2022
0

Progressive’s Big Jim Is Here To Save The Day! (Kind Of)

Heather Taylor - October 18, 2018
0

Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and...

Heather Taylor - June 29, 2022
0

GEICO Reveals What Happens When A Lobster Crashes A Hot Tub...

Heather Taylor - May 16, 2019
0
Geico Gecko parody as a large movie monster looking in on a couple through their window

What If The GEICO Gecko Was a Geckosaurus?

Heather Taylor - September 19, 2022
1

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47

The GEICO Gecko Finds a Frenemy in Will Arnett

Heather Taylor - May 10, 2023
0
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POPULAR

The History of the NBC Peacock

Heather Taylor - June 20, 2017
3
All hail the Peacock! For more than five decades, this brightly colored bird has reigned supreme as NBC’s highly recognizable logo, shifting with the times and transforming the way viewers engaged with the TV network.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Throwback: Mountain Dew’s Willy the Hillbilly

June 12, 2017

EDITORS PICKS

Design Evolution: Green Giant

Heather Taylor - January 9, 2017
1
Ho, ho, ho! Last year, the Green Giant teased a tentative return to the Valley in an ad mysteriously hashtagged #TheGiantAwakens.

13 Biggest Brand Mascot Stories of 2016

December 22, 2016

Chatting with Advertising’s Most Iconic Mascots

September 29, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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