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Insurance

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How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018

The Best Kind of Mayhem

7 Brand Mascots We Wish Would Take Over Our Social Media Accounts

Geico: Sequels Stars Classic Insurance Mascots Making Comebacks

What It’s Like To WFH With Progressive Insurance

What Happens When Progressive Takes a Break from Work?

Heather Taylor - May 4, 2021
0

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
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Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018
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A Cinderella Story, As Told by the GEICO Gecko

Heather Taylor - March 21, 2022
0

Progressive’s Big Jim Is Here To Save The Day! (Kind Of)

Heather Taylor - October 18, 2018
0

Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and...

Heather Taylor - June 29, 2022
0

GEICO Reveals What Happens When A Lobster Crashes A Hot Tub...

Heather Taylor - May 16, 2019
0
Geico Gecko parody as a large movie monster looking in on a couple through their window

What If The GEICO Gecko Was a Geckosaurus?

Heather Taylor - September 19, 2022
1

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47

The GEICO Gecko Finds a Frenemy in Will Arnett

Heather Taylor - May 10, 2023
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

EDITORS PICKS

Who (or What) is ampm’s Toomgis?

Heather Taylor - January 9, 2018
0
If you’ve ever stopped by an ampm location, chances are you might have encountered this unusual character as you were drinking up or chowing down.

A Look Back at the Olympic Mascots: 2000s – 2010s

August 3, 2016

Throwback: Mr. Bubble

February 20, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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