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How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018

The Best Kind of Mayhem

7 Brand Mascots We Wish Would Take Over Our Social Media Accounts

Geico: Sequels Stars Classic Insurance Mascots Making Comebacks

What It’s Like To WFH With Progressive Insurance

What Happens When Progressive Takes a Break from Work?

Heather Taylor - May 4, 2021
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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
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Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018
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A Cinderella Story, As Told by the GEICO Gecko

Heather Taylor - March 21, 2022
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Progressive’s Big Jim Is Here To Save The Day! (Kind Of)

Heather Taylor - October 18, 2018
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Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and...

Heather Taylor - June 29, 2022
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GEICO Reveals What Happens When A Lobster Crashes A Hot Tub...

Heather Taylor - May 16, 2019
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Geico Gecko parody as a large movie monster looking in on a couple through their window

What If The GEICO Gecko Was a Geckosaurus?

Heather Taylor - September 19, 2022
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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The GEICO Gecko Finds a Frenemy in Will Arnett

Heather Taylor - May 10, 2023
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A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Dig It! All About The Honey Smacks Dig’em Frog

November 5, 2018

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

EDITORS PICKS

Which Characters Will Be At The 2018 Macy’s Thanksgiving Day Parade?

Heather Taylor - November 14, 2018
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The 92nd Annual Macy’s Thanksgiving Day Parade is almost upon us!

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

September 22, 2016

Advertising’s 10 Most Stylish Brand Icons

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MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Meet the Serta Counting Sheep

October 10, 2017

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019
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