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How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018

The Best Kind of Mayhem

7 Brand Mascots We Wish Would Take Over Our Social Media Accounts

Geico: Sequels Stars Classic Insurance Mascots Making Comebacks

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What Happens When Progressive Takes a Break from Work?

Heather Taylor - May 4, 2021
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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
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Join Us At The “Building Characters” Panel At #AWNewYork!

Heather Taylor - September 25, 2018
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A Cinderella Story, As Told by the GEICO Gecko

Heather Taylor - March 21, 2022
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Progressive’s Big Jim Is Here To Save The Day! (Kind Of)

Heather Taylor - October 18, 2018
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Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and...

Heather Taylor - June 29, 2022
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GEICO Reveals What Happens When A Lobster Crashes A Hot Tub...

Heather Taylor - May 16, 2019
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Geico Gecko parody as a large movie monster looking in on a couple through their window

What If The GEICO Gecko Was a Geckosaurus?

Heather Taylor - September 19, 2022
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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The GEICO Gecko Finds a Frenemy in Will Arnett

Heather Taylor - May 10, 2023
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POPULAR

Did A Real Man Inspire The Cracker Barrel Logo?

Heather Taylor - November 12, 2018
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Let’s travel back in time to uncover the answer.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Microsoft’s Clippy Makes a Comeback as an Emoji

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EDITORS PICKS

10 Magical Facts About Ernie Keebler That Will Surprise and Delight...

Heather Taylor - December 20, 2016
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If you believe with all of your heart that elves can create uncommonly good treats and there is a pinch of magic in every bite, then you believe in the Keebler Elves.

2005 Madison Avenue Walk of Fame Winner Profiles

August 29, 2016

Design Evolution: Quaker Man

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

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