Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot...
Who is considered the greatest cereal brand mascot of all time? When PopIcon headed to the advertising community for their take, almost everyone we...
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Save The Date: McDonald’s Is Celebrating Grimace’s Birthday Starting June 12!
If you’re a diehard McDonaldland fan like me, chances are when the news about fast food chain McDonald’s celebrating Grimace’s upcoming birthday broke you...
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Meet “The Real Mad Men of Chicago”
Chicago’s advertising wizards gave us some of the biggest icons in ad history including Tony the Tiger, Charlie the Tuna, and the Pillsbury Doughboy.
In...
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
