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Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018

Remembering Sam, the Dog That Played Duke for Bush’s Beans

Doggone It! The Most Memorable Real-Life Dogs in Advertising

5 Facts You Never Knew About the Osito Bimbo Bear

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Meet the Pillsbury Doughboy’s Family!

Heather Taylor - July 11, 2017
1

Meet Miss Chiquita: The First Lady of Fruit

Heather Taylor - August 23, 2016
0

The Pillsbury Bake-Off is Back!

Heather Taylor - August 15, 2017
0

Who Was Delbert the La Choy Dragon?

Heather Taylor - May 16, 2018
1

The Many Funny Faces of the Jif Jaf Biscuits

Heather Taylor - June 13, 2018
0

The Story of Green Giant’s Sprout

Heather Taylor - August 28, 2017
0

Celebrating 40 Years of Fun with Chuck E. Cheese

Heather Taylor - June 5, 2017
0

Happy Sorry Charlie Day!

Heather Taylor - April 6, 2017
0

A Very Musical Doughboy

Heather Taylor - May 7, 2018
0

The Green Giant Plants Himself in Times Square

Heather Taylor - May 11, 2018
0
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How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020
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For nearly 50 years, boxes of Celestial Seasonings herbal tea have been adorned with rich illustrations of the Sleepytime Bear. He is a brown...

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

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Meet the Hostess Gang!

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EDITORS PICKS

Design Evolution: Tony the Tiger

Heather Taylor - May 9, 2016
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For over 50 years, Tony the Tiger has advocated how “Gr-r-reat!” Frosted Flakes cereal is for breakfast in the morning.

How To Redesign Chicken of the Sea’s Catalina After Two Decades

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13 Biggest Brand Mascot Stories of 2016

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MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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