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Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

Heather Taylor - August 27, 2018

All the Brand Mascots That Made Headlines in 2017

Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

Behind the Icons: Joel Friedman

Behind the Icons: Carol H. Williams

Celebrating More Than 50 Years of Homepride’s Fred

Heather Taylor - March 27, 2017
0

Celebrating 40 Years of Fun with Chuck E. Cheese

Heather Taylor - June 5, 2017
0

Remembering Sam, the Dog That Played Duke for Bush’s Beans

Heather Taylor - July 9, 2018
0

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0

Video: Celebrate Charlie the Tuna’s 60th Birthday Bash!

Heather Taylor - October 19, 2021
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor - October 11, 2016
0

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

Heather Taylor - August 13, 2018
0

5 Facts You Never Knew About the Osito Bimbo Bear

Heather Taylor - November 17, 2017
3

Osito Bimbo Takes Flight on the Rise & Shine Tour

Heather Taylor - November 15, 2017
0
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

Cheesy Rider: A Look Back at the Cheetos Mouse

March 27, 2018

EDITORS PICKS

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Heather Taylor - February 21, 2018
4
Female brand mascots have been getting stuck with the short end of the advertising stick longer than you may realize.

Design Evolution: Mr. Clean

July 6, 2016

How the Crash Test Dummies Revolutionized Seat Belt Safety

May 18, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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