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All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017

Design Evolution: The Pillsbury Doughboy

Behind the Icons: Carol H. Williams

Meet Jus-Rol Janet, the UK Pastry Icon

Behind the Icons: Joel Friedman

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Celebrating National Ravioli Day with Chef Boyardee

Heather Taylor - March 19, 2018
1

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017
0

A Look Back at Hidden Valley Ranch’s 10 Biggest Milestones

Heather Taylor - January 31, 2017
0

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

Heather Taylor - April 16, 2020
0

Osito Bimbo Takes Flight on the Rise & Shine Tour

Heather Taylor - November 15, 2017
0

The Green Giant Plants Himself in Times Square

Heather Taylor - May 11, 2018
0

The Return of the Gorton’s Fisherman

Heather Taylor - February 15, 2017
0

Who Is The Woman Behind The Contadina Logo?

Heather Taylor - November 2, 2018
0

Betty Crocker Celebrates Centenarian Birthday

Heather Taylor - October 26, 2021
0
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

October 23, 2017

The Story of Green Giant’s Sprout

August 28, 2017

EDITORS PICKS

2006 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - August 30, 2016
0
As part of our countdown to Advertising Week 2016 in New York City and this year's Madison Avenue Walk of Fame, we're profiling the winners from the past 12 years; here are the winners from 2006.

Green Giant, Mr. Peanut To Grow Moustaches For Movember

November 1, 2018

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

April 30, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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