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Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018

Who Is The Woman Behind The Contadina Logo?

Who Was Delbert the La Choy Dragon?

Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr.

Did A Real Man Inspire The Cracker Barrel Logo?

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Heather Taylor - September 22, 2016

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017

Did A Real Man Inspire The Cracker Barrel Logo?

Heather Taylor - November 12, 2018

Remembering Sam, the Dog That Played Duke for Bush’s Beans

Heather Taylor - July 9, 2018

Celebrating 40 Years of Fun with Chuck E. Cheese

Heather Taylor - June 5, 2017

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020

Happy 60th Birthday, Charlie the Tuna!

Heather Taylor - October 7, 2021

Babybel’s League of Superheroes Save the Day — and 2020 —...

Heather Taylor - September 8, 2020

The Story of Sir Kensington’s: A Condiment with Intriguing Commentary

Heather Taylor - September 29, 2021

Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016

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POPULAR

Tour de Trix: How the Trix Rabbit Finally Got to Eat...

Heather Taylor - March 5, 2018

The long defeated Trix Rabbit has only officially eaten a bowl of his own cereal three times.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

AWEurope Throwback: The Country Life Buttermen

Heather Taylor - May 3, 2021

If you grew up with Country Life Butter during the 1970s and 1980s, there’s a good chance you may remember their four mascots the...

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

February 21, 2018

Throwback: Kellogg’s Cornelius Rooster

November 10, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017