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The Story of Sir Kensington’s: A Condiment with Intriguing Commentary

Heather Taylor - September 29, 2021

Betty Crocker Celebrates Centenarian Birthday

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

Behind the Icons: Joel Friedman

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

Heather Taylor - September 15, 2021
1

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
0

AW Throwback: Milton the Toaster

Heather Taylor - July 9, 2021
0

The Green Giant Plants Himself in Times Square

Heather Taylor - May 11, 2018
0

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020
1

Charlie the Tuna’s Special Message for Essential Workers

Heather Taylor - June 26, 2020
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

Heather Taylor - March 30, 2020
0

Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush’s...

Heather Taylor - February 9, 2023
0

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Heather Taylor - October 23, 2017
0
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POPULAR

The Marvelous Life Of The Little Utz Girl

Heather Taylor - January 30, 2019
1
Meet the Little Utz Girl, the sweet face of Utz Quality Foods.

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

Behind the Icons: Joel Friedman

July 30, 2018

EDITORS PICKS

A Look Back at the Olympic Mascots: 1990s

Heather Taylor - July 28, 2016
0
In the second installment of our look back at the mascots of the Olympic Games, we’re making the 1990s a separate decade all of their own.

The Advertising Week Twitter Chat on Icons

April 12, 2017

Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

November 11, 2019

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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