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Looking For a New Job? Become a PLANTERS Peanutter or Oscar Mayer Hotdogger!

Heather Taylor - January 19, 2023

Charlie the Tuna’s Special Message for Essential Workers

How Borden Dairy Plans To Revamp Elsie The Cow

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To...

Heather Taylor - November 7, 2023
0

Celebrating More Than 50 Years of Homepride’s Fred

Heather Taylor - March 27, 2017
0

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020
1

AW Throwback: Milton the Toaster

Heather Taylor - July 9, 2021
0

Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018
1

The Green Giant Plants Himself in Times Square

Heather Taylor - May 11, 2018
0

5 Facts You Never Knew About the Osito Bimbo Bear

Heather Taylor - November 17, 2017
3

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
0

Meet Jus-Rol Janet, the UK Pastry Icon

Heather Taylor - May 2, 2016
0

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

Heather Taylor - November 2, 2023
0
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Trick or Treat Eats! Kellogg’s Characters Land Special Edition Halloween Cereals

September 10, 2018

EDITORS PICKS

Design Evolution: Mr. Peanut

Heather Taylor - March 27, 2017
0
Bartholomew Richard Fitzgerald-Smythe has always been one dapper peanut-about-town. That's the full name for Mr. Peanut, by the way, and while most fans of the Planters icon may be unfamiliar with his formal name, his unforgettable fashion sense is what sets him apart from all the other nuts in the crowd.

What’s Inside the Advertising Icon Museum?

September 14, 2018

This Calls for Tequila: In Conversation with Jonathan Goldsmith

January 30, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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