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Who Was Delbert the La Choy Dragon?

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The Many Funny Faces of the Jif Jaf Biscuits

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Behind the Icons: Joel Friedman

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A Look Back at Hidden Valley Ranch’s 10 Biggest Milestones

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Charlie the Tuna’s Special Message for Essential Workers

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Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr.

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Babybel’s League of Superheroes Save the Day — and 2020 —...

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How a Curious Brand Mascot Helped Rebrand Golden Crumpets

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What Was It Like to Work on the Last Pillsbury Stop-Motion...

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AW Throwback: Milton the Toaster

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The Raid Bugs: Characters We Love To Hate

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Nobody loves summertime more than bugs, especially the Raid Bugs.

See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020

Who Are Cracker Jack’s Sailor Jack and Bingo?

EDITORS PICKS

7 Brand Mascots Heading to the Macy’s Thanksgiving Day Parade 2021

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The 95th Macy’s Thanksgiving Day Parade is almost here! Airing on NBC from 9 AM to noon across all time zones on Thursday November...

Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

Why Does This Koala Hate Qantas Airways?

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Meet the Serta Counting Sheep

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