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Osito Bimbo Takes Flight on the Rise & Shine Tour

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A Very Musical Doughboy

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Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

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Happy Sorry Charlie Day!

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Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

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Nostalgic Twists Bring Aldi UK’s Kevin the Carrot Home for Christmas

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Celebrating 40 Years of Fun with Chuck E. Cheese

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The Return of the Gorton’s Fisherman

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The Story of Green Giant’s Sprout

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Did A Real Man Inspire The Cracker Barrel Logo?

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

AWEurope Throwback: Typhoo Tea Gnu

Throwback: Speedy Alka-Seltzer

EDITORS PICKS

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

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We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys"R"Us,...

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Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Meet the Serta Counting Sheep

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