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The Return of the Gorton’s Fisherman

Heather Taylor - February 15, 2017

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Celebrating 40 Years of Fun with Chuck E. Cheese

‘Ketch Up’ With the WienerFleet!

Behind the Icons: Carol H. Williams

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Heather Taylor - October 23, 2017
0

Celebrating 40 Years of Fun with Chuck E. Cheese

Heather Taylor - June 5, 2017
0

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Heather Taylor - September 22, 2016
0

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018
1

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor - October 11, 2016
0

The Pillsbury Bake-Off is Back!

Heather Taylor - August 15, 2017
0

A Look Back at Hidden Valley Ranch’s 10 Biggest Milestones

Heather Taylor - January 31, 2017
0

Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0
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POPULAR

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
3
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

10 Brand Mascots We’d Dress Up As For Halloween

October 25, 2017

EDITORS PICKS

Design Evolution: Green Giant

Heather Taylor - January 9, 2017
1
Ho, ho, ho! Last year, the Green Giant teased a tentative return to the Valley in an ad mysteriously hashtagged #TheGiantAwakens.

AW Road Trips with the Oscar Mayer Wienermobile

March 1, 2017

7 Brand Mascots We Wish Would Take Over Our Social Media...

August 22, 2017

MOST DISCUSSED

Meet the Serta Counting Sheep

Heather Taylor - October 10, 2017
11
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

February 21, 2018

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017
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