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A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Heather Taylor - July 24, 2017

Celebrating More Than 50 Years of Homepride’s Fred

All the Brand Mascots That Made Headlines in 2017

Behind the Icons: Carol H. Williams

Happy Sorry Charlie Day!

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018
1

The Pillsbury Bake-Off is Back!

Heather Taylor - August 15, 2017
0

Celebrating 40 Years of Fun with Chuck E. Cheese

Heather Taylor - June 5, 2017
0

The Return of the Gorton’s Fisherman

Heather Taylor - February 15, 2017
0

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor - October 11, 2016
0

Happy Sorry Charlie Day!

Heather Taylor - April 6, 2017
0

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017
0

Meet the Pillsbury Doughboy’s Family!

Heather Taylor - July 11, 2017
1

Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016
0
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POPULAR

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
3
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

March 8, 2018

A Very Monster Cereals Halloween

October 30, 2017

EDITORS PICKS

7 Brand Mascots That Define Summertime

Heather Taylor - July 13, 2016
0
From sunscreen to 27-foot long hot dog cars, we rounded up seven beloved icons that are pure summertime fun for all ages.

2004 Madison Avenue Walk of Fame Winner Profiles

August 26, 2016

Chatting with Advertising’s Most Iconic Mascots

September 29, 2017

MOST DISCUSSED

Meet the Serta Counting Sheep

Heather Taylor - October 10, 2017
11
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

February 21, 2018

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017
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