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Celebrating 40 Years of Fun with Chuck E. Cheese

Heather Taylor - June 5, 2017

The Story of Sir Kensington’s: A Condiment with Intriguing Commentary

5 Facts You Never Knew About the Osito Bimbo Bear

Happy National Sorry Charlie Day!

‘Ketch Up’ With the WienerFleet!

Get Ready to Spread Joy This Holiday Season With Hidden Valley...

Heather Taylor - December 1, 2022
0

A Very Musical Doughboy

Heather Taylor - May 7, 2018
0

Looking For a New Job? Become a PLANTERS Peanutter or Oscar...

Heather Taylor - January 19, 2023
0

Osito Bimbo Takes Flight on the Rise & Shine Tour

Heather Taylor - November 15, 2017
0

Happy 60th Birthday, Charlie the Tuna!

Heather Taylor - October 7, 2021
2

What Was It Like to Work on the Last Pillsbury Stop-Motion...

Heather Taylor - August 28, 2022
1

Celebrating More Than 50 Years of Homepride’s Fred

Heather Taylor - March 27, 2017
0

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

Heather Taylor - April 16, 2020
0

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0

Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018
1
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Heather Taylor - March 13, 2023
0
After two decades, Catalina, the iconic mermaid mascot for Chicken of the Sea International (COSI), received a makeover in January 2023. How does one refresh...

Throwback: The M&M’s Candy Man

December 4, 2017

Design Evolution: Quaker Man

December 13, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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