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Design Evolution: Sour Patch Kids
Who are the Sour Patch Kids?
Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...
EDITORS PICKS
How To Redesign Chicken of the Sea’s Catalina After Two Decades
After two decades, Catalina, the iconic mermaid mascot for Chicken of the Sea International (COSI), received a makeover in January 2023.
How does one refresh...
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
