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The Many Funny Faces of the Jif Jaf Biscuits

Heather Taylor - June 13, 2018

AW Throwback: The Dinty Moore Lumberjack

Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush’s Beans Super Bowl Ad

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

The Green Giant Plants Himself in Times Square

Betty Crocker Celebrates Centenarian Birthday

Heather Taylor - October 26, 2021
0

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0

Babybel’s League of Superheroes Save the Day — and 2020 —...

Heather Taylor - September 8, 2020
0

Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

Heather Taylor - November 8, 2023
0

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0

Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush’s...

Heather Taylor - February 9, 2023
0

Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr.

Heather Taylor - August 12, 2020
0

Meet Jus-Rol Janet, the UK Pastry Icon

Heather Taylor - May 2, 2016
0

The Story of Green Giant’s Sprout

Heather Taylor - August 28, 2017
0

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Heather Taylor - July 24, 2017
1
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024
1
By Heather Taylor, Editor-in-Chief, PopIcon What better way to kick off the holiday season than with the 98th Macy’s Thanksgiving Day Parade? This year’s celebration...

Oral History: Calabash Animation (Part 1)

April 18, 2017

Throwback: Mountain Dew’s Willy the Hillbilly

June 12, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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