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“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022

Nostalgic Twists Bring Aldi UK’s Kevin the Carrot Home for Christmas

Doggone It! The Most Memorable Real-Life Dogs in Advertising

The Story of Green Giant’s Sprout

Happy 60th Birthday, Charlie the Tuna!

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Heather Taylor - September 22, 2016
0

Celebrating More Than 50 Years of Homepride’s Fred

Heather Taylor - March 27, 2017
0

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

Heather Taylor - April 16, 2020
0

Happy 60th Birthday, Charlie the Tuna!

Heather Taylor - October 7, 2021
2

Who Is The Woman Behind The Contadina Logo?

Heather Taylor - November 2, 2018
0

A Look Back at Hidden Valley Ranch’s 10 Biggest Milestones

Heather Taylor - January 31, 2017
0

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2

Babybel’s League of Superheroes Save the Day — and 2020 —...

Heather Taylor - September 8, 2020
0

Charlie the Tuna’s Special Message for Essential Workers

Heather Taylor - June 26, 2020
0

The Return of the Gorton’s Fisherman

Heather Taylor - February 15, 2017
0
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POPULAR

JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

Heather Taylor - August 26, 2020
0
Do you have a craving for “The Fluffy Side of Life?” You’re in luck! JET-PUFFED Marshmallows, America’s Favorite Marshmallow for more than half a century, have just debuted a new ad campaign starring the bouncy, giggly, JET-PUFFED Pals.

Design Evolution: Sour Patch Kids

May 16, 2022

Meet the Hostess Gang!

June 4, 2018

EDITORS PICKS

A Look Back at the Olympic Mascots: 1990s

Heather Taylor - July 28, 2016
0
In the second installment of our look back at the mascots of the Olympic Games, we’re making the 1990s a separate decade all of their own.

Behind the Icons: Carol H. Williams

May 23, 2017

They Build Character: Interview with Pat and Amy Giles of Danger...

March 7, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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