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Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020

The Many Funny Faces of the Jif Jaf Biscuits

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

Behind the Icons: Joel Friedman

The Story of Green Giant’s Sprout

Heather Taylor - August 28, 2017
0

Who Is The Woman Behind The Contadina Logo?

Heather Taylor - November 2, 2018
0

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017
0

The Story of Sir Kensington’s: A Condiment with Intriguing Commentary

Heather Taylor - September 29, 2021
1

Duke’s Mayo Debuts First-Ever Mascot, Tubby

Heather Taylor - September 5, 2022
0

Happy National Sorry Charlie Day!

Heather Taylor - April 6, 2020
0

Nostalgic Twists Bring Aldi UK’s Kevin the Carrot Home for Christmas

Heather Taylor - November 11, 2020
0

Celebrating National Ravioli Day with Chef Boyardee

Heather Taylor - March 19, 2018
1

The Pillsbury Bake-Off is Back!

Heather Taylor - August 15, 2017
0

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Heather Taylor - March 13, 2023
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

5 Fun Facts About Snuggle Bear

November 22, 2021

EDITORS PICKS

They Build Character: Interview with Pat and Amy Giles of Danger...

Heather Taylor - March 7, 2017
0
For a blog devoted to icons, we couldn’t have dreamed of a better agency to profile! We recently chatted with Pat and Amy for a behind-the-scenes look at what it means to work on these classic characters, the adventures of travelling to Canada with the Pillsbury Doughboy, and what they love about the term “character.”

9 Things You Never Knew About Morris the Cat

April 26, 2017

The Untold Story of Nestlé’s Farfel the Dog

August 8, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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