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The Story of Green Giant’s Sprout

Heather Taylor - August 28, 2017

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Design Evolution: The Pillsbury Doughboy

Get Ready to Spread Joy This Holiday Season With Hidden Valley Ranch’s “Ranch On a Branch”

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas Advert

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Heather Taylor - October 23, 2017

AW Throwback: Milton the Toaster

Heather Taylor - July 9, 2021

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To...

Heather Taylor - November 7, 2023

Who Was Delbert the La Choy Dragon?

Heather Taylor - May 16, 2018

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017

Charlie the Tuna’s Special Message for Essential Workers

Heather Taylor - June 26, 2020

Happy National Sorry Charlie Day!

Heather Taylor - April 6, 2020

Duke’s Mayo Debuts First-Ever Mascot, Tubby

Heather Taylor - September 5, 2022

Miss Chiquita Returns to Banana Labels in “A Yellow Story”

Heather Taylor - August 6, 2021

5 Facts You Never Knew About the Osito Bimbo Bear

Heather Taylor - November 17, 2017

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POPULAR

AW Throwback: Mr. Zip

Heather Taylor - August 29, 2023

Our blog might be named PopIcon, but a deep dive into the Smithsonian National Postal Museum reveals the original “Pop Icon” was a government...

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

Advertising’s Secret Weapon? It’s The Brand Mascot

Heather Taylor - April 19, 2022

Jim “Rocki” Nawrocki has always been amazed at how many people love the Pillsbury Doughboy. https://youtu.be/p0wqNxtjIiM Nawrocki started his career in 1970 as a junior art...

They Build Character: Interview with Pat and Amy Giles of Danger...

March 7, 2017

Looking For a New Job? Become a PLANTERS Peanutter or Oscar...

January 19, 2023

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017