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Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr.

Heather Taylor - August 12, 2020

Meet the Pillsbury Doughboy’s Family!

Celebrating 40 Years of Fun with Chuck E. Cheese

AW Throwback: Milton the Toaster

Who Was Delbert the La Choy Dragon?

Miss Chiquita Returns to Banana Labels in “A Yellow Story”

Heather Taylor - August 6, 2021
0

Meet the Pillsbury Doughboy’s Family!

Heather Taylor - July 11, 2017
1

Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018
1

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

Heather Taylor - November 2, 2023
0

The Many Funny Faces of the Jif Jaf Biscuits

Heather Taylor - June 13, 2018
0

Charlie the Tuna’s Special Message for Essential Workers

Heather Taylor - June 26, 2020
0

Did A Real Man Inspire The Cracker Barrel Logo?

Heather Taylor - November 12, 2018
0

A Very Musical Doughboy

Heather Taylor - May 7, 2018
0

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

Heather Taylor - August 27, 2018
0

Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr.

Heather Taylor - August 12, 2020
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

5 Fun Facts About Snuggle Bear

November 22, 2021

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

EDITORS PICKS

What’s Inside the Advertising Icon Museum?

Heather Taylor - September 14, 2018
1
There are many unusual things one can view at museums, but it’s highly unlikely that guests will catch glimpses of Tony the Tiger, Morris the Cat, or Mr. Peanut during their visit.

The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

August 16, 2018

AWChat: Heather Taylor From PopIconLife with Our Fav Summer Brand Mascots

July 31, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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