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Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017

A Very Musical Doughboy

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Osito Bimbo Takes Flight on the Rise & Shine Tour

The Green Giant Plants Himself in Times Square

AW Throwback: The Dinty Moore Lumberjack

Heather Taylor - June 8, 2021
0

AW Throwback: Milton the Toaster

Heather Taylor - July 9, 2021
0

Looking For a New Job? Become a PLANTERS Peanutter or Oscar...

Heather Taylor - January 19, 2023
0

Celebrating More Than 50 Years of Homepride’s Fred

Heather Taylor - March 27, 2017
0

A Look Back at Hidden Valley Ranch’s 10 Biggest Milestones

Heather Taylor - January 31, 2017
0

Osito Bimbo Takes Flight on the Rise & Shine Tour

Heather Taylor - November 15, 2017
0

Miss Chiquita Returns to Banana Labels in “A Yellow Story”

Heather Taylor - August 6, 2021
0

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2

Who Is The Woman Behind The Contadina Logo?

Heather Taylor - November 2, 2018
0

Video: Celebrate Charlie the Tuna’s 60th Birthday Bash!

Heather Taylor - October 19, 2021
0
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POPULAR

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
3
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

Design Evolution: Sour Patch Kids

May 16, 2022

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

What Do Brand Mascots Need to Survive? Give Each Character a...

Heather Taylor - February 24, 2020
1
Where did all the brand mascots go? It’s a curious question to ask anyone who grew up watching advertising’s golden age of commercials and later spent their adult life working for some of the world’s most renowned agencies.

7 Brand Mascots Providing Comfort During the Coronavirus

March 17, 2020

Advertising’s Secret Weapon? It’s The Brand Mascot

April 19, 2022

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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