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How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon
For nearly 50 years, boxes of Celestial Seasonings herbal tea have been adorned with rich illustrations of the Sleepytime Bear. He is a brown...
EDITORS PICKS
11 Mascots We Wish Would Be Our Valentines
Today, agencies throughout the country and even across the pond join us for an exclusive heart-to-heart about the love notes they’d send their favorite brand mascots this Valentine’s Day.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
