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The “Bicep Doughboy” Discovery Hints The Pillsbury Doughboy Might Have A Very Different Origin Story

Heather Taylor - March 8, 2023

Did A Real Man Inspire The Cracker Barrel Logo?

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

Heather Taylor - November 8, 2023
0

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Heather Taylor - September 22, 2016
0

Celebrating More Than 50 Years of Homepride’s Fred

Heather Taylor - March 27, 2017
0

Did A Real Man Inspire The Cracker Barrel Logo?

Heather Taylor - November 12, 2018
0

Kevin the Carrot, Retired? Aldi UK Ushers in “New Tradition” with...

Heather Taylor - November 9, 2021
0

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017
0

Get Ready to Spread Joy This Holiday Season With Hidden Valley...

Heather Taylor - December 1, 2022
0

Meet Miss Chiquita: The First Lady of Fruit

Heather Taylor - August 23, 2016
0

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Heather Taylor - March 13, 2023
0

The Story of Sir Kensington’s: A Condiment with Intriguing Commentary

Heather Taylor - September 29, 2021
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

EDITORS PICKS

The Inside Scoop Behind the “Whatever Froots Your Loops” Campaign

Heather Taylor - July 6, 2017
0
Follow your nose and do “whatever Froots your Loops” this summer! In their first new campaign in 50 years, Kellogg’s Froot Loops is partnering with Neff, State Bicycle Co., and Timbuk2 to design colorful gear and accessories that encourages everyone to do what makes them happy — or “Froots their Loops.”

Design Evolution: The Cheerios Kid and Sue

January 16, 2018

Meet the Hostess Gang!

June 4, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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