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Looking For a New Job? Become a PLANTERS Peanutter or Oscar Mayer Hotdogger!

Heather Taylor - January 19, 2023

Who Is The Woman Behind The Contadina Logo?

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

All the Brand Mascots That Made Headlines in 2017

Betty Crocker Celebrates Centenarian Birthday

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

Heather Taylor - August 27, 2018
0

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

Heather Taylor - April 16, 2020
0

Get Ready to Spread Joy This Holiday Season With Hidden Valley...

Heather Taylor - December 1, 2022
0

Meet Miss Chiquita: The First Lady of Fruit

Heather Taylor - August 23, 2016
0

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018
1

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0

A Very Musical Doughboy

Heather Taylor - May 7, 2018
0

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

Heather Taylor - November 2, 2023
0

Kevin the Carrot, Retired? Aldi UK Ushers in “New Tradition” with...

Heather Taylor - November 9, 2021
0
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POPULAR

Looking Back at Quake, Quisp’s Biggest Rival

Heather Taylor - May 10, 2018
9
It was the battle of the breakfast bowls in 1965. Quisp, a zany pink alien, had met his match in Quake, a miner-themed superhero.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

Who Was Delbert the La Choy Dragon?

Heather Taylor - May 16, 2018
1
When you think of La Choy, the brand of canned American Chinese foods, does a fire-breathing dragon come to mind?

Design Evolution: Quaker Man

December 13, 2016

Meet Tencent’s QQ Penguin

July 11, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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