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Babybel’s League of Superheroes Save the Day — and 2020 — in Action-Packed Ad

Heather Taylor - September 8, 2020

How Borden Dairy Plans To Revamp Elsie The Cow

AW Throwback: Milton the Toaster

Nostalgic Twists Bring Aldi UK’s Kevin the Carrot Home for Christmas

JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

Osito Bimbo Takes Flight on the Rise & Shine Tour

Heather Taylor - November 15, 2017
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Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Heather Taylor - September 22, 2016
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Duke’s Mayo Debuts First-Ever Mascot, Tubby

Heather Taylor - September 5, 2022
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Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush’s...

Heather Taylor - February 9, 2023
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Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

Heather Taylor - November 2, 2023
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All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
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Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

Heather Taylor - April 16, 2020
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‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018
1

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Heather Taylor - March 13, 2023
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Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016
0
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

Putting the “Kool” Back in Kool-Aid

Heather Taylor - April 25, 2018
1
Robert Skollar on Being Best Friends With One of Advertising’s Biggest Icons

Why Brand Mascots Go Gaga for Cereal

October 24, 2016

Throwback: Mr. Bubble

February 20, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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