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Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016

The Story of Green Giant’s Sprout

‘Ketch Up’ With the WienerFleet!

Oral History: Calabash Animation (Part 2)

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

The Return of the Gorton’s Fisherman

Heather Taylor - February 15, 2017
0

Meet Jus-Rol Janet, the UK Pastry Icon

Heather Taylor - May 2, 2016
0

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor - October 11, 2016
0

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Heather Taylor - July 24, 2017
1

Osito Bimbo Takes Flight on the Rise & Shine Tour

Heather Taylor - November 15, 2017
0

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Heather Taylor - September 22, 2016
0

Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016
0

A Look Back at Hidden Valley Ranch’s 10 Biggest Milestones

Heather Taylor - January 31, 2017
0

Happy Sorry Charlie Day!

Heather Taylor - April 6, 2017
0
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POPULAR

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
3
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

A Guided Tour Inside the Keebler Hollow Tree

January 3, 2017

The Story of Green Giant’s Sprout

August 28, 2017

EDITORS PICKS

Who is That Man on the Whitman’s Sampler Box?

Heather Taylor - February 13, 2018
1
What could be sweeter on Valentine’s Day than a box of chocolates?

Oral History: Calabash Animation (Part 1)

April 18, 2017

20 Brand Mascots We’d Invite to Thanksgiving

November 21, 2016

MOST DISCUSSED

Meet the Serta Counting Sheep

Heather Taylor - October 10, 2017
11
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

February 21, 2018

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017
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