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How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020

Kevin The Carrot Survives Cliffhanger, Defeats Parsnip In Spectacular Aldi UK Holiday Ads

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Osito Bimbo Takes Flight on the Rise & Shine Tour

Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr.

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

Heather Taylor - August 27, 2018
0

AW Throwback: The Dinty Moore Lumberjack

Heather Taylor - June 8, 2021
0

Get Ready to Spread Joy This Holiday Season With Hidden Valley...

Heather Taylor - December 1, 2022
0

Who Is Miss Blue Bonnet, The Iconic Face Of Blue Bonnet?

Heather Taylor - August 29, 2019
6

Betty Crocker Celebrates Centenarian Birthday

Heather Taylor - October 26, 2021
0

Meet Jus-Rol Janet, the UK Pastry Icon

Heather Taylor - May 2, 2016
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

Celebrating 40 Years of Fun with Chuck E. Cheese

Heather Taylor - June 5, 2017
0

The “Bicep Doughboy” Discovery Hints The Pillsbury Doughboy Might Have A...

Heather Taylor - March 8, 2023
1

What Was It Like to Work on the Last Pillsbury Stop-Motion...

Heather Taylor - August 28, 2022
1
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

EDITORS PICKS

15 Cereal Mascots Breakfast Wouldn’t Be the Same Without

Heather Taylor - March 7, 2017
0
For decades, they’ve shared their worlds with us by the bowlful with sweet cereals packed with adventure and excitement in every bite. Some of these fantastic concoctions are “gr-r-reat!” while others are magically delicious. If you want more, all you had to do was follow your nose — unless you’re a silly rabbit.

The Brief, Unusual Life of the Arby’s Oven Mitt

April 18, 2018

7 Brand Mascots That Define Summertime

July 13, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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