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Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr.

Heather Taylor - August 12, 2020

Betty Crocker Celebrates Centenarian Birthday

Celebrating More Than 50 Years of Homepride’s Fred

Meet Jus-Rol Janet, the UK Pastry Icon

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

Aldi UK’s Christmas Advert Debuts: Kevin the Carrot Helps Ebanana Scrooge...

Heather Taylor - November 22, 2021
2

Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

Heather Taylor - March 30, 2020
0

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Heather Taylor - March 13, 2023
0

JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

Heather Taylor - August 26, 2020
0

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

Heather Taylor - September 15, 2021
1

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Heather Taylor - September 22, 2016
0

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
0

Kevin the Carrot, Retired? Aldi UK Ushers in “New Tradition” with...

Heather Taylor - November 9, 2021
0

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To...

Heather Taylor - November 7, 2023
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

The Marvelous Life Of The Little Utz Girl

January 30, 2019

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

EDITORS PICKS

10 Brand Mascots We’d Dress Up As For Halloween

Heather Taylor - October 25, 2017
0
If you’re still on the hunt for the perfect costume to wear to the agency Halloween party this year, you’ve come to the right place. Why not go as a beloved brand mascot?

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

November 2, 2023

Hoot, Hoot, Hooray! 5 Fun Facts You Might Not Know About...

February 23, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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