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Meet the Frankmobile!

Heather Taylor - May 25, 2023

Behind the Icons: Joel Friedman

Celebrating National Ravioli Day with Chef Boyardee

Happy National Sorry Charlie Day!

Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr.

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

Heather Taylor - November 2, 2023
0

Video: Celebrate Charlie the Tuna’s 60th Birthday Bash!

Heather Taylor - October 19, 2021
0

Did A Real Man Inspire The Cracker Barrel Logo?

Heather Taylor - November 12, 2018
0

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

Heather Taylor - September 15, 2021
1

Happy 60th Birthday, Charlie the Tuna!

Heather Taylor - October 7, 2021
2

What Was It Like to Work on the Last Pillsbury Stop-Motion...

Heather Taylor - August 28, 2022
1

Happy National Sorry Charlie Day!

Heather Taylor - April 6, 2020
0

Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

Heather Taylor - March 30, 2020
0

Osito Bimbo Takes Flight on the Rise & Shine Tour

Heather Taylor - November 15, 2017
0

A Look Back at Hidden Valley Ranch’s 10 Biggest Milestones

Heather Taylor - January 31, 2017
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor - October 11, 2016
0
He’s flying — or rather, swimming — solo and identifies as neither left nor right-winger, but an alTUNAtive candidate instead.

An Instagram Account Turned Brand Mascots Into Cinematic Masterpieces, And It’s...

March 20, 2020

The Legend of the Starbucks Siren

November 22, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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