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How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020

Meet the Frankmobile!

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

The Story of Sir Kensington’s: A Condiment with Intriguing Commentary

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

Heather Taylor - August 27, 2018
0

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
0

Who Is The Woman Behind The Contadina Logo?

Heather Taylor - November 2, 2018
0

The Story of Sir Kensington’s: A Condiment with Intriguing Commentary

Heather Taylor - September 29, 2021
1

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To...

Heather Taylor - November 7, 2023
0

Looking For a New Job? Become a PLANTERS Peanutter or Oscar...

Heather Taylor - January 19, 2023
0

Babybel’s League of Superheroes Save the Day — and 2020 —...

Heather Taylor - September 8, 2020
0

A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Heather Taylor - July 24, 2017
1

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

Heather Taylor - April 16, 2020
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

EDITORS PICKS

This Calls for Tequila: In Conversation with Jonathan Goldsmith

Heather Taylor - January 30, 2018
1
He wins awards for best actor… before the movie has been released. He lands the cover of a magazine … every magazine. Astronomers name stars after him… making him the namesake of the sun.

Advertising Pros Reveal Their Favorite Fast Food Mascots

January 19, 2017

2007 Madison Avenue Walk of Fame Winner Profiles

September 2, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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