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Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Heather Taylor - September 22, 2016

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Oral History: Calabash Animation (Part 2)

Design Evolution: The Pillsbury Doughboy

Celebrating 40 Years of Fun with Chuck E. Cheese

Meet Jus-Rol Janet, the UK Pastry Icon

Heather Taylor - May 2, 2016
0

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Heather Taylor - September 22, 2016
0

Celebrating 40 Years of Fun with Chuck E. Cheese

Heather Taylor - June 5, 2017
0

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017
0

A Look Back at Hidden Valley Ranch’s 10 Biggest Milestones

Heather Taylor - January 31, 2017
0

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor - October 11, 2016
0

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

POPULAR

All About Snap, Crackle, and Pop from Rice Krispies

Heather Taylor - June 26, 2017
2
One of the greatest mascot trios in advertising history lives in the cereal aisle of grocery stores, and yet they remain a mystery to so many breakfast enthusiasts. What do we really know about Snap, Crackle, and Pop, the faces behind Kellogg’s Rice Krispies?

A Guided Tour Inside the Keebler Hollow Tree

January 3, 2017

The Real Life Inspiration Behind the Sun-Maid Girl

May 8, 2017

EDITORS PICKS

Celebrate Earth Day and Get to Know Smokey Bear with These...

Heather Taylor - April 22, 2016
0
As we celebrate Earth Day on April 22nd and reflect on the ways we can give back to nature, the first brand mascot that comes to mind in that thought process is Smokey Bear.

Meet Vinicius and Tom, Two Mascots “Born Out of Excitement” for...

June 28, 2016

Design Evolution: Mr. Clean

July 6, 2016

MOST DISCUSSED

The History of the NBC Peacock

Heather Taylor - June 20, 2017
3
All hail the Peacock! For more than five decades, this brightly colored bird has reigned supreme as NBC’s highly recognizable logo, shifting with the times and transforming the way viewers engaged with the TV network.

Throwback: Kellogg’s Cornelius Rooster

November 10, 2016

Why Brand Mascots Go Gaga for Cereal

October 24, 2016
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