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Celebrating 40 Years of Fun with Chuck E. Cheese

Heather Taylor - June 5, 2017

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas Advert

Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

Doggone It! The Most Memorable Real-Life Dogs in Advertising

The Pillsbury Bake-Off is Back!

The Story of Green Giant’s Sprout

Heather Taylor - August 28, 2017
0

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017
0

Babybel’s League of Superheroes Save the Day — and 2020 —...

Heather Taylor - September 8, 2020
0

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

Who Is The Woman Behind The Contadina Logo?

Heather Taylor - November 2, 2018
0

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Heather Taylor - October 23, 2017
0

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

Heather Taylor - September 15, 2021
1

Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018
1
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

EDITORS PICKS

The Advertising Week Twitter Chat on Icons

Heather Taylor - April 12, 2017
0
In celebration of the 1 year anniversary of Advertising Week’s Icon Blog, our esteemed icon blogger Heather Taylor took to Twitter for an hour on Wednesday to converse about brand mascots, past, present, and future.

Meet Jus-Rol Janet, the UK Pastry Icon

May 2, 2016

Tour de Trix: How the Trix Rabbit Finally Got to Eat...

March 5, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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