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Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

Heather Taylor - November 8, 2023

Oral History: Calabash Animation (Part 2)

The Return of the Gorton’s Fisherman

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

Looking For a New Job? Become a PLANTERS Peanutter or Oscar Mayer Hotdogger!

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

Babybel’s League of Superheroes Save the Day — and 2020 —...

Heather Taylor - September 8, 2020
0

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

Heather Taylor - August 13, 2018
0

Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016
0

The Story of Sir Kensington’s: A Condiment with Intriguing Commentary

Heather Taylor - September 29, 2021
1

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018
1

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To...

Heather Taylor - November 7, 2023
0

Charlie the Tuna’s Special Message for Essential Workers

Heather Taylor - June 26, 2020
0

Meet Miss Chiquita: The First Lady of Fruit

Heather Taylor - August 23, 2016
0

Did A Real Man Inspire The Cracker Barrel Logo?

Heather Taylor - November 12, 2018
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

The Return of the Gorton’s Fisherman

Heather Taylor - February 15, 2017
0
We’ve seen the Green Giant return to the Valley with a brand-new character design and Mr. Clean put his own spin on dirty dancing during the Super Bowl 51. Now, the legendary Gorton’s Fisherman is joining the revamped icons party.

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

February 21, 2018

A Pup and His Toilet Paper: 5 Things You Never Knew...

March 6, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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