Nerf Debuts First Mascot — Murph
It’s Nerf or nothin’! Nerf, the beloved Hasbro toy company, recently debuted its first-ever brand mascot. The character is named Murph and will be...
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A Look Back at Choo-Choo Charlie’s Catchy Jingles
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?
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Why The Ad Industry Will Always Need Brand Mascots
Iconic characters like Cap’n Crunch, the Pillsbury Doughboy, and the Aflac Duck wear an absurd amount of hats. They have to constantly sell a product, but never ask for a raise, benefits, or PTO.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
