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Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018

Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

Remembering Sam, the Dog That Played Duke for Bush’s Beans

The Pillsbury Bake-Off is Back!

Nostalgic Twists Bring Aldi UK’s Kevin the Carrot Home for Christmas

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022

AW Throwback: The Dinty Moore Lumberjack

Heather Taylor - June 8, 2021

Babybel’s League of Superheroes Save the Day — and 2020 —...

Heather Taylor - September 8, 2020

Happy Sorry Charlie Day!

Heather Taylor - April 6, 2017

Kevin The Carrot Survives Cliffhanger, Defeats Parsnip In Spectacular Aldi UK...

Heather Taylor - November 8, 2018

Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

Heather Taylor - November 8, 2023

JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

Heather Taylor - August 26, 2020

Who Is Miss Blue Bonnet, The Iconic Face Of Blue Bonnet?

Heather Taylor - August 29, 2019

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018

Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

Heather Taylor - March 30, 2020

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POPULAR

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019

While we wait for Elsie’s modern debut, let’s take a look back at her udderly unique dairy history.

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

Top 5 Memorable Moments When Mascots Met Santa Claus

Heather Taylor - December 12, 2019

With a twinkle in our eye, we’ve ranked the five most memorable ad campaigns revealing how advertising’s most iconic characters met Santa Claus.

They Build Character: Interview with Pat and Amy Giles of Danger...

March 7, 2017

6 Fun Facts About the California Raisins Worth Hearing Through the...

June 22, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018