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Happy 60th Birthday, Charlie the Tuna!

Heather Taylor - October 7, 2021

Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

Celebrating 40 Years of Fun with Chuck E. Cheese

Meet Jus-Rol Janet, the UK Pastry Icon

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

The Story of Green Giant’s Sprout

Heather Taylor - August 28, 2017
0

Meet the Frankmobile!

Heather Taylor - May 25, 2023
0

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

Heather Taylor - August 27, 2018
0

Doggone It! The Most Memorable Real-Life Dogs in Advertising

Heather Taylor - May 29, 2018
0

Charlie the Tuna’s Special Message for Essential Workers

Heather Taylor - June 26, 2020
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

AW Throwback: Milton the Toaster

Heather Taylor - July 9, 2021
0

Who Is Miss Blue Bonnet, The Iconic Face Of Blue Bonnet?

Heather Taylor - August 29, 2019
6

Looking For a New Job? Become a PLANTERS Peanutter or Oscar...

Heather Taylor - January 19, 2023
0

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
9
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Who Are Cracker Jack’s Sailor Jack and Bingo?

July 25, 2017

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

EDITORS PICKS

The Brief, Unusual Life of the Arby’s Oven Mitt

Heather Taylor - April 18, 2018
3
Arby’s introduced an animated character on March 2, 2003 named Oven Mitt to become the new spokes…mitt for the brand.

2012 Madison Avenue Walk of Fame Winner Profiles

September 16, 2016

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

May 25, 2022

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Meet the Serta Counting Sheep

October 10, 2017
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