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“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

The Return of the Gorton’s Fisherman

Video: Celebrate Charlie the Tuna’s 60th Birthday Bash!

Betty Crocker Celebrates Centenarian Birthday

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

Heather Taylor - August 13, 2018
0

Video: Celebrate Charlie the Tuna’s 60th Birthday Bash!

Heather Taylor - October 19, 2021
0

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

Heather Taylor - November 2, 2023
0

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0

Aldi UK’s Christmas Advert Debuts: Kevin the Carrot Helps Ebanana Scrooge...

Heather Taylor - November 22, 2021
2

AW Throwback: The Dinty Moore Lumberjack

Heather Taylor - June 8, 2021
0

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor - October 11, 2016
0

Happy National Sorry Charlie Day!

Heather Taylor - April 6, 2020
0

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Heather Taylor - March 13, 2023
0

The Story of Sir Kensington’s: A Condiment with Intriguing Commentary

Heather Taylor - September 29, 2021
1
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POPULAR

Brush Up On These 5 Forgotten Toothpaste Mascots

Heather Taylor - February 18, 2019
1
We’ve shared oral history articles on PopIcon before, but this oral history on toothpaste mascots takes it to the next level.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

The Story of Green Giant’s Sprout

August 28, 2017

EDITORS PICKS

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017
0
What do a dinner table full of characters, an oven mitt on a quest for Italian flavor, a giant dribbling a basketball, and a heart-smart tuna all have in common? Each is a different brand mascot brought to life for advertising campaigns by the creatives at Calabash Animation.

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

April 30, 2018

Throwback: Charmin’s Mr. Whipple

October 31, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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