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Who Was Delbert the La Choy Dragon?

Heather Taylor - May 16, 2018

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

The Story of Green Giant’s Sprout

How Borden Dairy Plans To Revamp Elsie The Cow

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

Heather Taylor - August 27, 2018

Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

Heather Taylor - November 8, 2023

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Heather Taylor - September 22, 2016

Video: Celebrate Charlie the Tuna’s 60th Birthday Bash!

Heather Taylor - October 19, 2021

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020

What Was It Like to Work on the Last Pillsbury Stop-Motion...

Heather Taylor - August 28, 2022

Remembering Sam, the Dog That Played Duke for Bush’s Beans

Heather Taylor - July 9, 2018

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

Heather Taylor - April 16, 2020

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020

Meet the Pillsbury Doughboy’s Family!

Heather Taylor - July 11, 2017

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021

In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

The Marvelous Life Of The Little Utz Girl

January 30, 2019

EDITORS PICKS

What Will the New Most Interesting Man in the World Do...

Heather Taylor - October 26, 2016

The newest Most Interesting Man in the World has arrived with a bang.

What Was It Like to Work on the Last Pillsbury Stop-Motion...

August 28, 2022

Celebrating More Than 50 Years of Homepride’s Fred

March 27, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018