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The Story of Sir Kensington’s: A Condiment with Intriguing Commentary

Heather Taylor - September 29, 2021

Happy 60th Birthday, Charlie the Tuna!

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

Betty Crocker Celebrates Centenarian Birthday

Who Is Miss Blue Bonnet, The Iconic Face Of Blue Bonnet?

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0

Who Was Delbert the La Choy Dragon?

Heather Taylor - May 16, 2018
1

Kevin The Carrot Survives Cliffhanger, Defeats Parsnip In Spectacular Aldi UK...

Heather Taylor - November 8, 2018
0

Betty Crocker Celebrates Centenarian Birthday

Heather Taylor - October 26, 2021
0

Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

Heather Taylor - March 30, 2020
0

Miss Chiquita Returns to Banana Labels in “A Yellow Story”

Heather Taylor - August 6, 2021
0

Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0
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POPULAR

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

Heather Taylor - June 29, 2021
2
If you’ve ever been to a Vineyard Vines storefront or browsed the website for the popular apparel and accessory company, chances are you may recognize their grinning, pink whale logo. What you may not know, however, is that there is a rich history behind this whale and the company.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Welcome to the Land of Sky Blue Waters: How the Hamm’s...

August 1, 2018

EDITORS PICKS

Why Brand Mascots Go Gaga for Cereal

Heather Taylor - October 24, 2016
2
Try to think of a cereal spokescharacter who isn’t insanely jazzed about breakfast.

7 Brand Mascots Heading to the Macy’s Thanksgiving Day Parade 2021

November 22, 2021

Celebrating 30 Years of Auntie Anne’s Pretzel Love

March 3, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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