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Osito Bimbo Takes Flight on the Rise & Shine Tour

Heather Taylor - November 15, 2017

Miss Chiquita Returns to Banana Labels in “A Yellow Story”

The Story of Green Giant’s Sprout

A Look Back at Hidden Valley Ranch’s 10 Biggest Milestones

Babybel’s League of Superheroes Save the Day — and 2020 — in Action-Packed Ad

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

Heather Taylor - November 2, 2023
0

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Heather Taylor - October 23, 2017
0

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To...

Heather Taylor - November 7, 2023
0

Aldi UK’s Christmas Advert Debuts: Kevin the Carrot Helps Ebanana Scrooge...

Heather Taylor - November 22, 2021
2

Celebrating 40 Years of Fun with Chuck E. Cheese

Heather Taylor - June 5, 2017
0

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

The Story of Sir Kensington’s: A Condiment with Intriguing Commentary

Heather Taylor - September 29, 2021
1

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

Miss Chiquita Returns to Banana Labels in “A Yellow Story”

Heather Taylor - August 6, 2021
0
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POPULAR

Meet the Hostess Gang!

Heather Taylor - June 4, 2018
2
Throughout the 1970s, Hostess established a series of personalities for their iconic baked goods — Twinkie the Kid, Captain Cupcake, King Ding Dong, and Happy Ho Ho.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

EDITORS PICKS

The Spooktacular Origins of Monster Cereals

Heather Taylor - October 27, 2016
0
Each year, a trio of eerie-istible characters makes their descent onto grocery shelves everywhere, casting a haunting glow over the cereal aisle.

Whatever Happened to Gramps from Cocoa Puffs?

March 9, 2017

13 Holiday Mascot Campaigns That’ll Make Spirits Merry and Bright

December 6, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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