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“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Behind the Icons: Joel Friedman

Meet Miss Chiquita: The First Lady of Fruit

Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

The Return of the Gorton’s Fisherman

Heather Taylor - February 15, 2017
0

Meet Miss Chiquita: The First Lady of Fruit

Heather Taylor - August 23, 2016
0

The Many Funny Faces of the Jif Jaf Biscuits

Heather Taylor - June 13, 2018
0

Nostalgic Twists Bring Aldi UK’s Kevin the Carrot Home for Christmas

Heather Taylor - November 11, 2020
0

Meet the Frankmobile!

Heather Taylor - May 25, 2023
0

Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016
0

Who Was Delbert the La Choy Dragon?

Heather Taylor - May 16, 2018
1

The Story of Sir Kensington’s: A Condiment with Intriguing Commentary

Heather Taylor - September 29, 2021
1

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017
0

Get Ready to Spread Joy This Holiday Season With Hidden Valley...

Heather Taylor - December 1, 2022
0
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

Just Who is the Elf on the Shelf?

December 5, 2018

Design Evolution: Sunny, Raisin Bran’s Mascot

June 21, 2023

EDITORS PICKS

Tour de Trix: How the Trix Rabbit Finally Got to Eat...

Heather Taylor - March 5, 2018
0
The long defeated Trix Rabbit has only officially eaten a bowl of his own cereal three times.

How to Play Ice Hockey with Ronald McDonald

December 18, 2019

2007 Madison Avenue Walk of Fame Winner Profiles

September 2, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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