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Who Was Delbert the La Choy Dragon?

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Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

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AW Throwback: The Pillsbury Doughboy Meets Cold Spell

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Nostalgic Twists Bring Aldi UK’s Kevin the Carrot Home for Christmas

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AW Throwback: The Dinty Moore Lumberjack

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A Very Musical Doughboy

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Celebrating More Than 50 Years of Homepride’s Fred

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How a Curious Brand Mascot Helped Rebrand Golden Crumpets

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AW Throwback: Milton the Toaster

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Behind the Icons: Joel Friedman

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

The Panda Behind the World Wildlife Fund’s Logo

A Look Back at Choo-Choo Charlie’s Catchy Jingles

EDITORS PICKS

A Guided Tour Inside the Keebler Hollow Tree

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Come join us on an exclusive “factree” tour filled with magic ovens, a subterranean fudge river, rainbow cannons, and a peek at how the elves do movie night!

The Advertising Week Twitter Chat on Icons

Happy 70th Anniversary, Reynolds Wrap!

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Meet the Serta Counting Sheep

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