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Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018

The Story of Sir Kensington’s: A Condiment with Intriguing Commentary

Duke’s Mayo Debuts First-Ever Mascot, Tubby

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Oral History: Calabash Animation (Part 2)

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Heather Taylor - March 13, 2023
0

Who Is The Woman Behind The Contadina Logo?

Heather Taylor - November 2, 2018
0

The Many Funny Faces of the Jif Jaf Biscuits

Heather Taylor - June 13, 2018
0

5 Facts You Never Knew About the Osito Bimbo Bear

Heather Taylor - November 17, 2017
3

Betty Crocker Celebrates Centenarian Birthday

Heather Taylor - October 26, 2021
0

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Heather Taylor - September 22, 2016
0

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

Heather Taylor - August 13, 2018
0

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

Heather Taylor - September 15, 2021
1

Did A Real Man Inspire The Cracker Barrel Logo?

Heather Taylor - November 12, 2018
0

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2
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POPULAR

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1
Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

Did A Real Man Inspire The Cracker Barrel Logo?

November 12, 2018

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

Oral History: Calabash Animation (Part 1)

Heather Taylor - April 18, 2017
0
We were honored to sit down with Brejcha and Henry and take a look back at some classic commercials from the Calabash Animation vault. In fact, we discovered so much that it couldn’t be limited to one post.

15 Cereal Mascots Breakfast Wouldn’t Be the Same Without

March 7, 2017

Meet the 2018 Gerber Spokesbaby, Lucas!

February 12, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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