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Miss Chiquita Returns to Banana Labels in “A Yellow Story”

Heather Taylor - August 6, 2021

Behind the Icons: Joel Friedman

Duke’s Mayo Debuts First-Ever Mascot, Tubby

Meet Jus-Rol Janet, the UK Pastry Icon

5 Facts You Never Knew About the Osito Bimbo Bear

What Was It Like to Work on the Last Pillsbury Stop-Motion...

Heather Taylor - August 28, 2022
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5 Facts You Never Knew About the Osito Bimbo Bear

Heather Taylor - November 17, 2017
3

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020
1

Who Is The Woman Behind The Contadina Logo?

Heather Taylor - November 2, 2018
0

Happy National Sorry Charlie Day!

Heather Taylor - April 6, 2020
0

Happy Sorry Charlie Day!

Heather Taylor - April 6, 2017
0

Kevin the Carrot, Retired? Aldi UK Ushers in “New Tradition” with...

Heather Taylor - November 9, 2021
0

AW Throwback: The Dinty Moore Lumberjack

Heather Taylor - June 8, 2021
0

The Green Giant Plants Himself in Times Square

Heather Taylor - May 11, 2018
0

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
11
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

Throwback: Speedy Alka-Seltzer

May 2, 2016

EDITORS PICKS

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0
The past 365 days have seen our favorite characters showing up to the Super Bowl, opening pop-up restaurants, celebrating landmark birthdays, and even joining us on stage for an forgettable mascot panel live in New York City!

How Many Icons Can You Spot In The Clio Awards Digital...

August 20, 2019

Advertising Pros Reveal Their Favorite Fast Food Mascots

January 19, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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