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Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Heather Taylor - October 23, 2017

Meet Jus-Rol Janet, the UK Pastry Icon

Celebrating 40 Years of Fun with Chuck E. Cheese

Meet the Frankmobile!

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To...

Heather Taylor - November 7, 2023
0

Design Evolution: The Pillsbury Doughboy

Heather Taylor - April 12, 2016
0

Miss Chiquita Returns to Banana Labels in “A Yellow Story”

Heather Taylor - August 6, 2021
0

Duke’s Mayo Debuts First-Ever Mascot, Tubby

Heather Taylor - September 5, 2022
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

Heather Taylor - November 2, 2023
0

Did A Real Man Inspire The Cracker Barrel Logo?

Heather Taylor - November 12, 2018
0

Happy Sorry Charlie Day!

Heather Taylor - April 6, 2017
0

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

Heather Taylor - August 27, 2018
0

A Very Musical Doughboy

Heather Taylor - May 7, 2018
0
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POPULAR

All About Snap, Crackle, and Pop from Rice Krispies

Heather Taylor - June 26, 2017
2
One of the greatest mascot trios in advertising history lives in the cereal aisle of grocery stores, and yet they remain a mystery to so many breakfast enthusiasts. What do we really know about Snap, Crackle, and Pop, the faces behind Kellogg’s Rice Krispies?

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

The Marvelous Life Of The Little Utz Girl

January 30, 2019

EDITORS PICKS

11 Mascots We Wish Would Be Our Valentines

Heather Taylor - February 13, 2017
0
Today, agencies throughout the country and even across the pond join us for an exclusive heart-to-heart about the love notes they’d send their favorite brand mascots this Valentine’s Day.

Celebrate Thanksgiving in Dinner Pants from Stove Top!

November 21, 2017

The Many Funny Faces of the Jif Jaf Biscuits

June 13, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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