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Who Is Miss Blue Bonnet, The Iconic Face Of Blue Bonnet?

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JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

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How Borden Dairy Plans To Revamp Elsie The Cow

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A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

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The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

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Celebrating 40 Years of Fun with Chuck E. Cheese

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Meet Miss Chiquita: The First Lady of Fruit

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The Green Giant Plants Himself in Times Square

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A Very Musical Doughboy

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How a Curious Brand Mascot Helped Rebrand Golden Crumpets

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How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor -
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Design Evolution: Sour Patch Kids

A Look Back at Choo-Choo Charlie’s Catchy Jingles

EDITORS PICKS

The Best Kind of Mayhem

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In Conversation with Susan Credle on Helping Create Allstate’s Mayhem Spokesperson

Celebrate Thanksgiving in Dinner Pants from Stove Top!

They Build Character: Interview with Pat and Amy Giles of Danger...

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Looking Back at Quake, Quisp’s Biggest Rival

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