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How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020

The Pillsbury Bake-Off is Back!

Kevin the Carrot, Retired? Aldi UK Ushers in “New Tradition” with Ebanana Scrooge

Celebrating More Than 50 Years of Homepride’s Fred

‘Ketch Up’ With the WienerFleet!

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018
1

Get Ready to Spread Joy This Holiday Season With Hidden Valley...

Heather Taylor - December 1, 2022
0

The Pillsbury Bake-Off is Back!

Heather Taylor - August 15, 2017
0

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To...

Heather Taylor - November 7, 2023
0

Who Is Miss Blue Bonnet, The Iconic Face Of Blue Bonnet?

Heather Taylor - August 29, 2019
6

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

Babybel’s League of Superheroes Save the Day — and 2020 —...

Heather Taylor - September 8, 2020
0

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

Heather Taylor - August 27, 2018
0

AW Throwback: The Dinty Moore Lumberjack

Heather Taylor - June 8, 2021
0

A Very Musical Doughboy

Heather Taylor - May 7, 2018
0
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

Design Evolution: Sour Patch Kids

May 16, 2022

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

Throwback: Kellogg’s Cornelius Rooster

Heather Taylor - November 10, 2016
2
As Corn Flakes began to rise in popularity around the world, Kellogg’s sought out an agency to create a brand mascot for its cereal packaging.

Design Evolution: The Pillsbury Doughboy

April 12, 2016

7 Brand Mascots Heading to the Macy’s Thanksgiving Day Parade 2021

November 22, 2021

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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