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All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Video: Celebrate Charlie the Tuna’s 60th Birthday Bash!

Babybel’s League of Superheroes Save the Day — and 2020 — in Action-Packed Ad

Aldi UK’s Christmas Advert Stars Kevin the Carrot, Pays Homage To Willy Wonka

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018

AW Throwback: The Dinty Moore Lumberjack

Heather Taylor - June 8, 2021

Nostalgic Twists Bring Aldi UK’s Kevin the Carrot Home for Christmas

Heather Taylor - November 11, 2020

Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

Heather Taylor - March 30, 2020

Celebrating 40 Years of Fun with Chuck E. Cheese

Heather Taylor - June 5, 2017

JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

Heather Taylor - August 26, 2020

Happy National Sorry Charlie Day!

Heather Taylor - April 6, 2020

What Was It Like to Work on the Last Pillsbury Stop-Motion...

Heather Taylor - August 28, 2022

Kevin the Carrot, Retired? Aldi UK Ushers in “New Tradition” with...

Heather Taylor - November 9, 2021

Celebrating National Ravioli Day with Chef Boyardee

Heather Taylor - March 19, 2018

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POPULAR

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Heather Taylor - December 21, 2020

For nearly 50 years, boxes of Celestial Seasonings herbal tea have been adorned with rich illustrations of the Sleepytime Bear. He is a brown...

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Unlocking Headspace’s Inner Brand Character

January 6, 2021

EDITORS PICKS

13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

By Heather Taylor, Editor-in-Chief, PopIcon What better way to kick off the holiday season than with the 98th Macy’s Thanksgiving Day Parade? This year’s celebration...

After 20 Years, AOL’s Yellow Running Man Has Retired

December 15, 2017

How Many Icons Can You Spot In The Clio Awards Digital...

August 20, 2019

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017