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Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

Heather Taylor - November 2, 2023

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr.

Happy 60th Birthday, Charlie the Tuna!

Doggone It! The Most Memorable Real-Life Dogs in Advertising

JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

Heather Taylor - August 26, 2020
0

Looking For a New Job? Become a PLANTERS Peanutter or Oscar...

Heather Taylor - January 19, 2023
0

The Story of Sir Kensington’s: A Condiment with Intriguing Commentary

Heather Taylor - September 29, 2021
1

AW Throwback: Milton the Toaster

Heather Taylor - July 9, 2021
0

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

Heather Taylor - August 27, 2018
0

The Many Funny Faces of the Jif Jaf Biscuits

Heather Taylor - June 13, 2018
0

Aldi UK’s Christmas Advert Debuts: Kevin the Carrot Helps Ebanana Scrooge...

Heather Taylor - November 22, 2021
2

Oral History: Calabash Animation (Part 2)

Heather Taylor - April 25, 2017
0

The “Bicep Doughboy” Discovery Hints The Pillsbury Doughboy Might Have A...

Heather Taylor - March 8, 2023
1

A Look Back at Hidden Valley Ranch’s 10 Biggest Milestones

Heather Taylor - January 31, 2017
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
10
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

EDITORS PICKS

Throwback: Kellogg’s Cornelius Rooster

Heather Taylor - November 10, 2016
2
As Corn Flakes began to rise in popularity around the world, Kellogg’s sought out an agency to create a brand mascot for its cereal packaging.

Happy Sorry Charlie Day!

April 6, 2017

The Face Behind the Gerber Baby

January 16, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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