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The Return of the Gorton’s Fisherman

Heather Taylor - February 15, 2017

Video: Celebrate Charlie the Tuna’s 60th Birthday Bash!

Betty Crocker Celebrates Centenarian Birthday

Who Was Delbert the La Choy Dragon?

Why The Laughing Cow Wants to Remind Everyone That “It’s Better to Laugh At Life”

The Pillsbury Bake-Off is Back!

Heather Taylor - August 15, 2017
0

The “Bicep Doughboy” Discovery Hints The Pillsbury Doughboy Might Have A...

Heather Taylor - March 8, 2023
1

Duke’s Mayo Debuts First-Ever Mascot, Tubby

Heather Taylor - September 5, 2022
0

The Story of Sir Kensington’s: A Condiment with Intriguing Commentary

Heather Taylor - September 29, 2021
1

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

Heather Taylor - April 16, 2020
0

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

Heather Taylor - November 2, 2023
0

Celebrating More Than 50 Years of Homepride’s Fred

Heather Taylor - March 27, 2017
0

Who Is Miss Blue Bonnet, The Iconic Face Of Blue Bonnet?

Heather Taylor - August 29, 2019
6

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
0

Celebrating National Ravioli Day with Chef Boyardee

Heather Taylor - March 19, 2018
1
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
11
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Design Evolution: Sunny, Raisin Bran’s Mascot

June 21, 2023

Every Brand Mascot Coming To Super Bowl LVIII

February 7, 2024

EDITORS PICKS

Advertising’s 10 Most Stylish Brand Icons

Heather Taylor - June 6, 2016
0
What do a little girl in a yellow dress, a tuna fish wearing a beret, a woman in red, and a peanut with a monocle all have in common? Each one is a brand icon with a signature style that spans the decades.

From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

April 30, 2018

Looking Back at Buddy Lee’s Blockbuster ‘Man of Action’ Ad Campaign

April 9, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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