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The Story of Sir Kensington’s: A Condiment with Intriguing Commentary

Heather Taylor - September 29, 2021

Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

The “Bicep Doughboy” Discovery Hints The Pillsbury Doughboy Might Have A Very Different Origin Story

The Pillsbury Bake-Off is Back!

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

Betty Crocker Celebrates Centenarian Birthday

Heather Taylor - October 26, 2021
0

Celebrating 40 Years of Fun with Chuck E. Cheese

Heather Taylor - June 5, 2017
0

5 Facts You Never Knew About the Osito Bimbo Bear

Heather Taylor - November 17, 2017
3

The Pillsbury Bake-Off is Back!

Heather Taylor - August 15, 2017
0

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Heather Taylor - October 23, 2017
0

Miss Chiquita Returns to Banana Labels in “A Yellow Story”

Heather Taylor - August 6, 2021
0

Happy National Sorry Charlie Day!

Heather Taylor - April 6, 2020
0

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

Heather Taylor - September 15, 2021
1

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020
1

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0
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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021
11
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

EDITORS PICKS

How An Airport Delay Led to McGruff’s Creation

Heather Taylor - January 8, 2018
0
Most brand mascots tend to be created at tables and desks, inside of homes and advertising agencies — not airport lounges.

Hello Kitty & Friends: Exploring The Wonderful World of Sanrio Mascots

September 6, 2016

Who is That Adorable One-Eyed Bear Mascot for TUI UK?

March 8, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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