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How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020

Meet Miss Chiquita: The First Lady of Fruit

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

‘Ketch Up’ With the WienerFleet!

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2

Duke’s Mayo Debuts First-Ever Mascot, Tubby

Heather Taylor - September 5, 2022
0

AW Throwback: Milton the Toaster

Heather Taylor - July 9, 2021
0

The Story of Green Giant’s Sprout

Heather Taylor - August 28, 2017
0

Happy 60th Birthday, Charlie the Tuna!

Heather Taylor - October 7, 2021
2

Who Is The Woman Behind The Contadina Logo?

Heather Taylor - November 2, 2018
0

All the Brand Mascots That Made Headlines in 2017

Heather Taylor - December 27, 2017
0

‘Ketch Up’ With the WienerFleet!

Heather Taylor - February 26, 2018
1

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

Heather Taylor - August 13, 2018
0

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor - October 11, 2016
0
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POPULAR

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

Heather Taylor - September 7, 2017
3
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.

The Marvelous Life Of The Little Utz Girl

January 30, 2019

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

EDITORS PICKS

The Spooktacular Origins of Monster Cereals

Heather Taylor - October 27, 2016
0
Each year, a trio of eerie-istible characters makes their descent onto grocery shelves everywhere, casting a haunting glow over the cereal aisle.

Here’s What Happens When Brand Mascots Meet Santa Claus

December 8, 2017

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

March 7, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Meet the Serta Counting Sheep

October 10, 2017
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