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A Tribute to Kraft’s Cheesasaurus Rex and the Dairy Fairy

Heather Taylor - July 24, 2017

The Green Giant Plants Himself in Times Square

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

A Very Musical Doughboy

Who Is The Woman Behind The Contadina Logo?

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

Heather Taylor - August 27, 2018

AW Throwback: The Pillsbury Doughboy Meets Cold Spell

Heather Taylor - September 15, 2021

Celebrating National Ravioli Day with Chef Boyardee

Heather Taylor - March 19, 2018

Duke’s Mayo Debuts First-Ever Mascot, Tubby

Heather Taylor - September 5, 2022

Miss Chiquita Returns to Banana Labels in “A Yellow Story”

Heather Taylor - August 6, 2021

Happy National Sorry Charlie Day!

Heather Taylor - April 6, 2020

The Story of Green Giant’s Sprout

Heather Taylor - August 28, 2017

Who Is Miss Blue Bonnet, The Iconic Face Of Blue Bonnet?

Heather Taylor - August 29, 2019

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Heather Taylor - March 13, 2023

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023

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POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor - July 28, 2021

In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

The Marvelous Life Of The Little Utz Girl

January 30, 2019

Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)

September 7, 2017

EDITORS PICKS

13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

Heather Taylor - November 12, 2024

By Heather Taylor, Editor-in-Chief, PopIcon What better way to kick off the holiday season than with the 98th Macy’s Thanksgiving Day Parade? This year’s celebration...

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

Throwback: Charmin’s Mr. Whipple

October 31, 2017

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018