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AW Throwback: The Pillsbury Doughboy Meets Cold Spell

Heather Taylor - September 15, 2021

Oral History: Calabash Animation (Part 2)

Meet the Pillsbury Doughboy’s Family!

The Pillsbury Bake-Off is Back!

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

Get Ready to Spread Joy This Holiday Season With Hidden Valley...

Heather Taylor - December 1, 2022
0

Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things

Heather Taylor - October 23, 2017
0

AW Throwback: The Dinty Moore Lumberjack

Heather Taylor - June 8, 2021
0

Kevin the Carrot, Retired? Aldi UK Ushers in “New Tradition” with...

Heather Taylor - November 9, 2021
0

Osito Bimbo Takes Flight on the Rise & Shine Tour

Heather Taylor - November 15, 2017
0

Meet the Pillsbury Doughboy’s Family!

Heather Taylor - July 11, 2017
1

Looking For a New Job? Become a PLANTERS Peanutter or Oscar...

Heather Taylor - January 19, 2023
0

Behind the Icons: Carol H. Williams

Heather Taylor - May 23, 2017
0

Why The Laughing Cow Wants to Remind Everyone That “It’s Better...

Heather Taylor - July 7, 2023
0

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

Heather Taylor - April 16, 2020
0
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

Throwback: Speedy Alka-Seltzer

May 2, 2016

EDITORS PICKS

What’s Inside the Advertising Icon Museum?

Heather Taylor - September 14, 2018
1
There are many unusual things one can view at museums, but it’s highly unlikely that guests will catch glimpses of Tony the Tiger, Morris the Cat, or Mr. Peanut during their visit.

2012 Madison Avenue Walk of Fame Winner Profiles

September 16, 2016

Every Brand Mascot Coming To The 97th Macy’s Thanksgiving Day Parade

November 2, 2023

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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