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Duke’s Mayo Debuts First-Ever Mascot, Tubby

Heather Taylor - September 5, 2022

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Aldi UK’s Christmas Advert Debuts: Kevin the Carrot Helps Ebanana Scrooge Discover the Holiday Spirit

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

Osito Bimbo Takes Flight on the Rise & Shine Tour

Get Ready to Spread Joy This Holiday Season With Hidden Valley...

Heather Taylor - December 1, 2022
0

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2

The Green Giant Plants Himself in Times Square

Heather Taylor - May 11, 2018
0

Video: Celebrate Charlie the Tuna’s 60th Birthday Bash!

Heather Taylor - October 19, 2021
0

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty

Heather Taylor - September 22, 2016
0

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas...

Heather Taylor - November 10, 2022
0

Behind the Icons: Joel Friedman

Heather Taylor - July 30, 2018
1

The “Bicep Doughboy” Discovery Hints The Pillsbury Doughboy Might Have A...

Heather Taylor - March 8, 2023
1

Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

Heather Taylor - November 8, 2023
0
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POPULAR

All About Snap, Crackle, and Pop from Rice Krispies

Heather Taylor - June 26, 2017
2
One of the greatest mascot trios in advertising history lives in the cereal aisle of grocery stores, and yet they remain a mystery to so many breakfast enthusiasts. What do we really know about Snap, Crackle, and Pop, the faces behind Kellogg’s Rice Krispies?

Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo

June 29, 2021

Design Evolution: Sour Patch Kids

May 16, 2022

EDITORS PICKS

7 Memorable Brand Mascot Moments on The Simpsons

Heather Taylor - February 7, 2018
1
For decades, The Simpsons universe has cultivated its own motley crew of brand mascots that are unique to the citizens of Springfield.

Every Brand Mascot Featured in Super Bowl 52

February 5, 2018

This Calls for Tequila: In Conversation with Jonathan Goldsmith

January 30, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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