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“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

Kevin the Carrot, Retired? Aldi UK Ushers in “New Tradition” with Ebanana Scrooge

Happy National Sorry Charlie Day!

5 Facts You Never Knew About the Osito Bimbo Bear

Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

Heather Taylor - November 8, 2023
0

Who Is The Woman Behind The Contadina Logo?

Heather Taylor - November 2, 2018
0

Reserve the Oscar Mayer Wienermobile for an Unforgettable Proposal in 2020

Heather Taylor - October 5, 2020
1

The “Bicep Doughboy” Discovery Hints The Pillsbury Doughboy Might Have A...

Heather Taylor - March 8, 2023
1

How a Curious Brand Mascot Helped Rebrand Golden Crumpets

Heather Taylor - February 17, 2020
0

Charlie the Tuna’s Special Message for Essential Workers

Heather Taylor - June 26, 2020
0

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

Heather Taylor - August 27, 2018
0

Looking For a New Job? Become a PLANTERS Peanutter or Oscar...

Heather Taylor - January 19, 2023
0

Did A Real Man Inspire The Cracker Barrel Logo?

Heather Taylor - November 12, 2018
0

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

Heather Taylor - December 12, 2022
0
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POPULAR

The Panda Behind the World Wildlife Fund’s Logo

Heather Taylor - February 19, 2021
0
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

The Untold Story of Nestlé’s Farfel the Dog

August 8, 2017

EDITORS PICKS

Behind the Icons: Ed Graham

Heather Taylor - April 16, 2018
0
Decades after their first introduction into advertising, Bert and Harry Piel remain two of the most iconic, and beloved, characters created for a beer brand.

Meet Tencent’s QQ Penguin

July 11, 2017

Green Giant, Mr. Peanut To Grow Moustaches For Movember

November 1, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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