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Get Ready to Spread Joy This Holiday Season With Hidden Valley Ranch’s “Ranch On a Branch”

Heather Taylor - December 1, 2022

Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

Betty Crocker Celebrates Centenarian Birthday

JET-PUFFED Introduces New Mascots, The JET-PUFFED Pals

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

The Pillsbury Bake-Off is Back!

Heather Taylor - August 15, 2017
0

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

Heather Taylor - April 16, 2020
0

How Borden Dairy Plans To Revamp Elsie The Cow

Heather Taylor - January 14, 2019
2

How To Redesign Chicken of the Sea’s Catalina After Two Decades

Heather Taylor - March 13, 2023
0

What Was It Like to Work on the Last Pillsbury Stop-Motion...

Heather Taylor - August 28, 2022
1

Remembering Sam, the Dog That Played Duke for Bush’s Beans

Heather Taylor - July 9, 2018
0

Duke’s Mayo Debuts First-Ever Mascot, Tubby

Heather Taylor - September 5, 2022
0

Meet the Frankmobile!

Heather Taylor - May 25, 2023
0

Kevin The Carrot Survives Cliffhanger, Defeats Parsnip In Spectacular Aldi UK...

Heather Taylor - November 8, 2018
0

The Pillsbury Doughboy Celebrates Bake-Off Runner Up’s 100th Birthday

Heather Taylor - August 13, 2018
0
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

November 12, 2024

The Panda Behind the World Wildlife Fund’s Logo

February 19, 2021

EDITORS PICKS

5 Facts You Never Knew About the Osito Bimbo Bear

Heather Taylor - November 17, 2017
3
If you’ve ever spotted a delivery truck from Bimbo Bakeries, you’ve probably seen the image of an adorable, fuzzy bear wearing an apron painted on the truck’s side.

Why The Ad Industry Will Always Need Brand Mascots

September 11, 2019

Meet the Tokyo 2020 Games Mascots!

March 1, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018
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