PopIcon.life

5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot

Heather Taylor - April 5, 2018

For years, we’ve pondered just how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

A Look Back at Choo-Choo Charlie’s Catchy Jingles

April 18, 2018

EDITORS PICKS

2012 Madison Avenue Walk of Fame Winner Profiles

Heather Taylor - September 16, 2016

As part of our countdown to Advertising Week 2016 in New York City and this year's Madison Avenue Walk of Fame, we're profiling the winners from the past 12 years; here are the winners from 2012.

How To Redesign Chicken of the Sea’s Catalina After Two Decades

March 13, 2023

AW Goes to Hollywood: The Backstories Behind Three Beloved Silver Screen...

August 15, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018