PopIcon.life

Introducing the 2021 Madison Avenue Walk of Fame Winners!

Heather Taylor -
0
Since 2004, Advertising Week has been celebrating the most treasured of icons in the advertising landscape: brand mascots. Two new characters and slogans are...

POPULAR

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

Heather Taylor -
2
In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

The GEICO Gecko Explores A Spooky Attic – Here’s What Happens

EDITORS PICKS

The Legend of Jean LaFoote

Heather Taylor -
1
Ahoy, 360 readers! You know all about Horatio Magellen Crunch, AKA Cap’n Crunch, and his adventures across the Milk Sea in the S.S. Guppy but what about his greatest nemesis, the pirate Jean LaFoote?

Inside the Keebler Hollow Tree Pop-Up Event

Throwback: Vlasic Stork

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

What Happened To Hazelnut, The New M&M’S Spokescandy?!

Copyright © 2021 Advertising Week. All rights reserved. Privacy Policy • Terms & Conditions