PopIcon.life

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

Heather Taylor - May 25, 2022

We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys"R"Us,...

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Welcome to the Land of Sky Blue Waters: How the Hamm’s...

Heather Taylor - August 1, 2018

For more than 150 years, Hamm’s Beer has refreshed lager lovers everywhere but the beer really hit its stride at the tail end of 2017.

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate

Heather Taylor - October 11, 2016

He’s flying — or rather, swimming — solo and identifies as neither left nor right-winger, but an alTUNAtive candidate instead.

The 2018 Madison Avenue Walk of Fame Icon Awards Gala!

September 19, 2018

All About Soohorang and Bandabi, the PyeongChang 2018 Winter Olympic Mascots

January 22, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

What Happened To Hazelnut, The New M&M’S Spokescandy?!

May 23, 2019