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What Do Brand Mascots Need to Survive? Give Each Character a...

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Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

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Green Giant, Mr. Peanut To Grow Moustaches For Movember

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Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

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The Green Giant Plants Himself in Times Square

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Every Brand Mascot Featured in the 2017 Macy’s Thanksgiving Day Parade

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The Story of Green Giant’s Sprout

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Design Evolution: Green Giant

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13 Biggest Brand Mascot Stories of 2016

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Happy National Sorry Charlie Day!

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It’s one of the most fin-tastic days of the year! April 6th marks Sorry Charlie Day, a celebration of advertising’s hip tuna. He’s got great taste and an even better catchphrase with “Sorry Charlie.”

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

EDITORS PICKS

All About Snap, Crackle, and Pop from Rice Krispies

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One of the greatest mascot trios in advertising history lives in the cereal aisle of grocery stores, and yet they remain a mystery to so many breakfast enthusiasts. What do we really know about Snap, Crackle, and Pop, the faces behind Kellogg’s Rice Krispies?

7 Memorable Brand Mascot Moments on The Simpsons

The Brief, Unusual Life of the Arby’s Oven Mitt

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
12
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Meet the Serta Counting Sheep

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