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Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

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Advertising Week’s “Brand Mascots Get Social:” An Inside Look at How...

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Countdown to the 2022 Macy’s Thanksgiving Day Parade!

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7 Brand Mascots Heading to the Macy’s Thanksgiving Day Parade 2021

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What Do Brand Mascots Need to Survive? Give Each Character a...

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Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

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Green Giant, Mr. Peanut To Grow Moustaches For Movember

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Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

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The Green Giant Plants Himself in Times Square

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Every Brand Mascot Featured in the 2017 Macy’s Thanksgiving Day Parade

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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

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What happens when you pair Pop-Tarts with college football? You get the sweet combination of the 2023 Pop-Tarts Bowl meets college football’s first edible...

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A Look Back at Choo-Choo Charlie’s Catchy Jingles

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He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Design Evolution: Sunny, Raisin Bran’s Mascot

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Design Evolution: Sour Patch Kids

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Who are the Sour Patch Kids? Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging...

What Was It Like to Work on the Last Pillsbury Stop-Motion...

6 Fun Facts About the California Raisins Worth Hearing Through the...

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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