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What Do Brand Mascots Need to Survive? Give Each Character a...

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Meet the Mascots Heading to the 2019 Macy’s Thanksgiving Day Parade!

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Green Giant, Mr. Peanut To Grow Moustaches For Movember

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Green Giant-In-Training: Little Green Sprout Introduces New Line of Organic Vegetables

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The Green Giant Plants Himself in Times Square

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Every Brand Mascot Featured in the 2017 Macy’s Thanksgiving Day Parade

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The Story of Green Giant’s Sprout

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Design Evolution: Green Giant

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13 Biggest Brand Mascot Stories of 2016

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The Panda Behind the World Wildlife Fund’s Logo

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Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

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The Panda Behind the World Wildlife Fund’s Logo

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Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations. The role WWF plays on planet earth is a vital one, working in nearly 100 countries with more than five million supporters. WWF is helping people and nature thrive, working to combat the climate crisis, and to halt the degradation of the environment.

These Are The Top 5 GEICO Commercials Of All Time

A Look Back at Choo-Choo Charlie’s Catchy Jingles

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From Sketch Cartoon to Brand Mascot: How Fido Dido Became the...

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This summer, 7UP enthusiasts in India will be heading “Back to Cool” with the soft drink’s new campaign made specifically with nostalgia in mind.

How Can Brands and Agencies Redefine Female Representation in Brand Mascots?

Behind the Icons: Carol H. Williams

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

These Are The Top 5 GEICO Commercials Of All Time

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