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Green Giant Hosts a Special Friendsgiving Feast with Iconic Brand Mascots

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Lucky the Leprechaun Shares His Magical Origin Story in “The Magic...

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Lucky the Leprechaun Becomes Supervillain Loki in “Loki Charms”

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General Mills, Got Milk? Give Beloved Breakfast Icons Milk Mustaches

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Win Lucky The Leprechaun’s Marshmallow Only Lucky Charms Cereal!

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Gregg Victor Talks How Characters Fulfilled His Four Biggest Commercial Dreams

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What It’s Like To Animate A Lucky The Leprechaun Commercial?

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How Waldo the Wizard Became the Short-Lived Lucky Charms Mascot

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7 Magically Delicious Facts About Lucky the Leprechaun

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15 Cereal Mascots Breakfast Wouldn’t Be the Same Without

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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

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What happens when you pair Pop-Tarts with college football? You get the sweet combination of the 2023 Pop-Tarts Bowl meets college football’s first edible...

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A Look Back at Choo-Choo Charlie’s Catchy Jingles

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He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Design Evolution: Sunny, Raisin Bran’s Mascot

EDITORS PICKS

Celebrate Thanksgiving in Dinner Pants from Stove Top!

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Don’t let the title fool you — you’re still on AW360, not The Onion.

Behind the Scenes with Jackson the Muppet, Three’s Ambassador

7 Brand Mascots That Define Summertime

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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