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7 Dino-Mite Facts You Might Not Know About Dino, the Sinclair...

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Design Evolution: Mr. Peanut

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Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World...

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We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys"R"Us,...

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Welcome to the Land of Sky Blue Waters: How the Hamm’s...

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For more than 150 years, Hamm’s Beer has refreshed lager lovers everywhere but the beer really hit its stride at the tail end of 2017.

All About Snap, Crackle, and Pop from Rice Krispies

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

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4 Trivia Tidbits About Twitter’s Social Media Icons, Revealed

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At first glance, Twitter’s instantly recognizable brand mascots might appear to be nothing more than “Twitter Bird” and “Fail Whale,” but take a closer look.

Who (or What) is ampm’s Toomgis?

Looking Back at Quake, Quisp’s Biggest Rival

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

What Happened To Hazelnut, The New M&M’S Spokescandy?!

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