Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot...
Who is considered the greatest cereal brand mascot of all time? When PopIcon headed to the advertising community for their take, almost everyone we...
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Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush’s...
“Roll that beautiful bean footage!” Peyton Manning says repeatedly and seemingly to himself. He says it for over 15 seconds. Why is Manning, a...
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Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty
Debuting on packaging as “Helping Hand” in 1977, he was a four-fingered glove with a grin and deep enthusiasm for all things Hamburger Helper.
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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.
