POPULAR
7 Magically Delicious Facts About Lucky the Leprechaun
A sprightly, cheerful character, Lucky has never been as interested in the pot of gold under the rainbow as he is in the marshmallow-filled bowls of his beloved Lucky Charms.
EDITORS PICKS
13 Biggest Brand Mascot Stories of 2016
It’s a brand mascot’s world and we’re just living in it. Here’s a refresher on our favorite stories from 2016 starring these familiar faces (with a couple of fresh ones in between!).
MOST DISCUSSED
Throwback: Kellogg’s Cornelius Rooster
As Corn Flakes began to rise in popularity around the world, Kellogg’s sought out an agency to create a brand mascot for its cereal packaging.
