Vince and Larry Crash Test Dummies

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Presenting the 2016 Madison Avenue Walk of Fame Winners!

Heather Taylor - September 28, 2016

Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot...

Heather Taylor - June 4, 2023

Who is considered the greatest cereal brand mascot of all time? When PopIcon headed to the advertising community for their take, almost everyone we...

Dramamine Debuts Its First Spokescharacter, The Drama Llama

May 30, 2023

Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush’s...

Heather Taylor - February 9, 2023

“Roll that beautiful bean footage!” Peyton Manning says repeatedly and seemingly to himself. He says it for over 15 seconds. Why is Manning, a...

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

December 21, 2020

Elmer, Buckets, Doc, and More: Meet the Keebler Elves!

November 13, 2017

EDITORS PICKS

Meet the 2018 Gerber Spokesbaby, Lucas!

Heather Taylor - February 12, 2018

Originally from Dalton, Georgia, Lucas is the first child with Down syndrome to be named a Gerber Spokesbaby.

The Many Funny Faces of the Jif Jaf Biscuits

June 13, 2018

I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin

March 7, 2018

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019

What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

September 2, 2019

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

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