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Carvel’s Fudgie the Whale Turns 40! Peek into His Cool World

Heather Taylor - June 29, 2017

The Real Life Inspiration Behind the Sun-Maid Girl

The Secret Life of Mr. Jelly Belly

Design Evolution: Mr. Peanut

The Tale of Skiro the Squirrel

A Guided Tour Inside the Keebler Hollow Tree

Heather Taylor - January 3, 2017
0

10 Magical Facts About Ernie Keebler That Will Surprise and Delight...

Heather Taylor - December 20, 2016
0

6 Fun Facts About the California Raisins Worth Hearing Through the...

Heather Taylor - June 22, 2016
0

POPULAR

All About Snap, Crackle, and Pop from Rice Krispies

Heather Taylor - June 26, 2017
2
One of the greatest mascot trios in advertising history lives in the cereal aisle of grocery stores, and yet they remain a mystery to so many breakfast enthusiasts. What do we really know about Snap, Crackle, and Pop, the faces behind Kellogg’s Rice Krispies?

Throwback: Mountain Dew’s Willy the Hillbilly

June 12, 2017

The Legend of the Starbucks Siren

November 22, 2016

EDITORS PICKS

Advertising’s 10 Most Stylish Brand Icons

Heather Taylor - June 6, 2016
0
What do a little girl in a yellow dress, a tuna fish wearing a beret, a woman in red, and a peanut with a monocle all have in common? Each one is a brand icon with a signature style that spans the decades.

The Advertising Week Twitter Chat on Icons

April 12, 2017

A Look Back at the Olympic Mascots: 2000s – 2010s

August 3, 2016

MOST DISCUSSED

The History of the NBC Peacock

Heather Taylor - June 20, 2017
3
All hail the Peacock! For more than five decades, this brightly colored bird has reigned supreme as NBC’s highly recognizable logo, shifting with the times and transforming the way viewers engaged with the TV network.

Throwback: Kellogg’s Cornelius Rooster

November 10, 2016

Why Brand Mascots Go Gaga for Cereal

October 24, 2016
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