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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

Heather Taylor - November 28, 2023

Get To Know Pop-Tarts’ Agents of Crazy Good Characters!

Ernie and the Keebler Elves Hit the Road, Spread Magic for Families Everywhere in New “Magic Is Here” Campaign

Fudgie the Whale and Cookie Puss Need Your Vote For the Next Carvel Icon!

Meet The Sea Monsters!

Mr. Peanut Takes Nutty Wisecracks in Stride in “The Roast of...

Heather Taylor - February 9, 2023
0

The Roast of Mr. Peanut Is Coming To Super Bowl LVII

Heather Taylor - February 1, 2023
0

5 Reasons Why I Don’t Think Maya Rudolph Is The New...

Heather Taylor - January 24, 2023
1

Game On! Mr. Peanut Is Heading To Super Bowl LVII!

Heather Taylor - January 23, 2023
0

Looking For a New Job? Become a PLANTERS Peanutter or Oscar...

Heather Taylor - January 19, 2023
0

Could a Brand Mascot Persuade You To Eat More Vegetables?

Heather Taylor - January 11, 2023
0

The M&M’S Spokescandies Head To Super Bowl LVII For a “Legendary”...

Heather Taylor - December 28, 2022
0
A photo of 6 M&M's mascots including the latest, Purple

M&M’S Debuts First New Character — Purple — In a Decade

Heather Taylor - September 28, 2022
1

Design Evolution: Sour Patch Kids

Heather Taylor - May 16, 2022
1

Cracker Jack Adds a New Face to Its Roster With Cracker...

Heather Taylor - April 11, 2022
0
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POPULAR

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor - April 18, 2018
1
He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

All About Snap, Crackle, and Pop from Rice Krispies

June 26, 2017

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

July 28, 2021

EDITORS PICKS

What Was It Like to Work on the Last Pillsbury Stop-Motion...

Heather Taylor - August 28, 2022
1
In 1990, the Pillsbury Doughboy, Pillsbury’s beloved brand mascot, was transitioning away from stop-motion animation to CGI animation. But animator Tom Rubalcava, who was...

Cheesy Rider: A Look Back at the Cheetos Mouse

March 27, 2018

Meet Inori Aizawa, the Anime Personification Behind Internet Explorer

May 31, 2016

MOST DISCUSSED

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor - June 18, 2019
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Looking Back at Quake, Quisp’s Biggest Rival

May 10, 2018

Meet the Serta Counting Sheep

October 10, 2017
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