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The Bic Boy’s Lasting Power

From stationery to shavers, BIC’s packaging has featured a unique character for nearly 60 years.

Virgin Atlantic Retires Flying Lady Mascot, Introduces Five New Icons

For more than 30 years, the iconic Flying Lady has adorned Virgin Atlantic aircraft high in the skies.

Win Lucky The Leprechaun’s Marshmallow Only Lucky Charms Cereal!

Our favorite "magically delicious" mascot Lucky the Leprechaun is giving away 15,000 boxes of Lucky Charms Rainbow And Unicorn Marshmallows cereal!

Icon Design Evolution

From the Breakfast Table

Icon Throwback

Halloween Throwback: “Scared Silly” With McDonald’s McNugget Buddies!

The year was 1986 and Ronald McDonald, the iconic McDonald’s clown, found himself in a spooky situation.

The Delicious One’s Comeback: How Amusement Park Made the Wienerschnitzel Icon’s...

When John Galardi founded Wienerschnitzel in 1961, it’s unlikely he could have known that his humble hot dog hut would grow to become the world’s largest hot dog chain.

Throwback: Mr. Bubble

Splish splash! For more than 50 years, Mr. Bubble has been America’s favorite bath time buddy for kids of all ages as one of the top-selling bubble baths.