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Will Chester Cheetah Make a Cheetos Cameo During the Super Bowl?

Heather Taylor -
0
There’s one thing we know for sure about Super Bowl LVI. It’s going to be a Flamin’ Hot Super Bowl. Exhibit A: Cheetos and Charlie...

M&M’S Redesigns Its Brand Mascots and Builds an Inclusive World “For...

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Design Evolution: Quaker Man

Heather Taylor -
1
If you take a stroll down the cereal aisle, you’re bound to find this icon and his cheery grin, white hair, and Quaker hat greeting you from a box of instant oatmeal. He’s Larry, the Quaker man mascot for Quaker Oats

Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

How LiMu Emu & Doug Became Liberty Mutual’s Spokescharacter Duo

EDITORS PICKS

The Real Life Inspiration Behind the Sun-Maid Girl

Heather Taylor -
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Her face has adorned boxes of Sun-Maid raisins for years, a smiling young woman in a simple white shirt with dark curled hair. She wears a red bonnet on her head that ties underneath her neck and carries a basket overflowing with ripe, green grapes — grapes that will no doubt be made into raisins very soon!

Design Evolution: Mr. Peanut

Putting the “Kool” Back in Kool-Aid

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
47
What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

What Happened To Hazelnut, The New M&M’S Spokescandy?!

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