As part of our countdown to Advertising Week 2016 in New York City and this year’s Madison Avenue Walk of Fame, we’re profiling the winners from the past 12 years; here are the winners from 2011.
Brand Represented: Allstate Insurance
Year Introduced: 2010
One of the fastest inductions into the Walk of Fame ever goes to the then-barely year old Mayhem from Allstate. Portrayed by actor Dean Winters, Mayhem was created by the team at Leo Burnett Chicago as a ubiquitous spokesperson that protected people everywhere from the “Mayhem” that was all around including hit-and-runs, acts of nature, and anything that could use car insurance.
Five years after receiving this award, Mayhem continues to be an international hit with audiences. In 2011, Advertising Week awarded him third place as one of the most-recognized insurance advertising characters ever. This year, Leo Burnett Chicago took home the Best of Show Gold ADDY Award for a Mayhem campaign about a social media savvy burglar that aired during Super Bowl 50.
Brand Represented: Coca-Cola
Year Introduced: 1993
Polar bears have appeared on and off in Coca-Cola’s advertising since 1922, but it wasn’t until 1993’s “Always Coca-Cola” campaign that these furry symbols were finally given their own spotlight. Created by Creative Artists Agency (with Edge Creative later taking the reins), 27 commercials were made for the polar bears, each reflecting a mischievous, cute, and playful personality that could make audiences everywhere go, “Awww!”
For the most nostalgic viewing experience possible, creator Ken Stewart worked alongside animation company Rhythm & Hues to animate the bears using state-of-the-art graphic programs. The end result, accompanied by specific bear movements, sound effects, and an original music score, were truly magical commercial spots. Post Walk of Fame win, the Polar Bears continue to be recognized in Coca-Cola ads and packaging, particularly around the holiday season where the ethereal quality of their world encourages one and all to get in the holiday spirit.