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Pop-Tarts Unveils First-Ever Edible Mascot During 2023 Pop-Tarts Bowl

Heather Taylor -
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What happens when you pair Pop-Tarts with college football? You get the sweet combination of the 2023 Pop-Tarts Bowl meets college football’s first edible...

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A Look Back at Choo-Choo Charlie’s Catchy Jingles

Heather Taylor -
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He wore a blue and white striped conductor’s hat, couldn’t have been more than 10-years-old, and was able to engineer a train entirely by using… a box of Good & Plenty?

How Celestial Seasonings’ Sleepytime Bear Became a Tea Icon

Design Evolution: Sunny, Raisin Bran’s Mascot

EDITORS PICKS

AW Road Trips with the Oscar Mayer Wienermobile

Heather Taylor -
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Wherever this vehicle goes, a line of mustard follows — or is that really just a yellow traffic line? Why, it's none other than the instantly recognizable Oscar Mayer Wienermobile!

A Look Back at Choo-Choo Charlie’s Catchy Jingles

Creating the Characters: Moz the Monster for John Lewis

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Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character

Heather Taylor -
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What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology.

Rock the Vote at the 2019 Madison Avenue Walk of Fame...

Looking Back at Quake, Quisp’s Biggest Rival

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